May 2020 - Digital Planet

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Digital Marketing Assistant
Posted on Categories Career

Hiring Digital Marketing Assistant

Job Role: Digital Marketing Assistant 

Location: London / Virtual  

Salary: Up to £20k 

Mode: Full-time / Part-time 

The Company: Digital Planet 360’s digital marketing agency  

The Digital Marketing Assistant will work with the digital marketing team to drive high-quality traffic to the company website through SEO, PPC, and Social media channels to generate high conversion rates and quality leads. The Digital Marketing Assistant will have an excellent digital marketing background with knowledge of SEO, understanding of PPC, excellent copywriting skills, and CMS experience. 

Primary responsibilities: 

  • Work with the marketing team to develop and implement SEO and PPC strategies  
  • Optimize Ad Campaigns and website pages to increase conversation rate and reduce cost per conversion 
  • Produce new Ad campaigns in line with the product launch plan 
  • Monitor Ad campaign results and proactively make strategic PPC campaign recommendations  
  • Co-ordinate link building strategies  
  • Assist with the monitoring of budgets and adjusting bids  
  • Weekly review of negative keywords  
  • Conduct keyword research and selection for PPC and SEO projects  
  • Continually work on Search Engine Optimization of the website, identifying existing content and product pages with low-quality traffic, reviewing and optimizing to increase ranking within SERPs  
  • Work with the Technical Content Writer to ensure content is SEO friendly before publishing  
  • Monitor and analyze the success of content and conversion rates, reporting back to the broader marketing team with suggestions in the future  
  • Increase engagement and brand awareness through regular scheduled social media posts. Secondary responsibilities:  
  • Innovate and present new marketing platforms and strategies  
  • Stay up to date with the latest trends and changes within PPC and SEO  
  • Assist with updating the website as and when required 

Person Specification and experiences: 

  • A degree in marketing or experience working in a digital marketing area 
  • Must have some knowledge of Google Ads, Facebook ads campaigns,  Bing Ads, Email Marketing, and Search Engine Optimization  
  • Knowledge of analyzing data through platforms such as Google Analytics and any other platform  
  • In-depth knowledge of marketing techniques and databases. 
  • Proficient in MS Office and marketing software 
  • Strong copywriting, communication, organizational, and analytical skills 
Posted on Categories iT news

How to Get Leads From Facebook? Top strategies!

In today’s digital age, lead generation is essential to any successful business strategy. With over 2 billion active users, Facebook is a powerful platform for businesses to connect with potential customers and generate leads.

In this article, we’ll explore how businesses can effectively utilize Facebook for lead generation by optimizing their page, creating compelling content, using Facebook ads, engaging with their audience, and measuring success.

Lead generation attracts people interested in your product or service and converts them into potential customers. It’s a critical aspect of any marketing strategy that helps businesses grow and succeed.

Facebook is one of the world’s most popular social media platforms, with more than 2 billion active users. As a result, it’s an excellent place for businesses to build brand awareness, connect with potential customers, and generate leads that can turn into sales.

Setting Up Your Facebook Page for Lead Generation

Before you begin generating leads on Facebook, you must optimize your business page. Here are some tips:

  1. Create a business page: If you don’t already have one, create a business page on Facebook. This page will be your primary online presence on Facebook, where customers can learn about your business, products, and services.
  2. Optimize your page for lead generation: Make sure your page includes all relevant information about your business, such as contact details, opening hours, and descriptions of products and services. You should also include high-quality images and videos that showcase your brand and products.
  3. Add a call-to-action button to your page: Facebook allows businesses to add a call-to-action (CTA) button to their page. The CTA button encourages visitors to take specific actions, such as signing up for a newsletter, booking an appointment, or downloading content. Ensure your prominent CTA button clearly states what action you want visitors to take.

Creating Compelling Content

To attract potential customers on Facebook, you must create content that resonates with them. Here are some tips:

  1. Identify your target audience: Before creating any content, you must identify your target audience. Who are they? What are their interests and pain points? Understanding your audience will help you create content that is relevant to them.
  2. Develop content that resonates with your audience: Create content that solves your audience’s problems, educates them about your products or services, and entertains them. Ensure that your content is shareable, as this will increase its reach.
  3. Use visuals and videos to increase engagement: Visuals and videos are more engaging than text-based content. Use high-quality images and videos to showcase your brand, products, and services. Video content has been proven to be highly effective in driving engagement and conversions on Facebook.

Using a Lead-Generating Landing Page

Using Facebook Ads for Lead Generation

Facebook ads are an effective way to target specific audiences and generate leads. Here’s how to use them effectively:

  1. Understand Facebook’s ad targeting options: Facebook provides many ad targeting options, including demographics, interests, behaviors, and more. Ensure that you use these options correctly to reach your target audience effectively.
  2. Create ads that drive leads: Your Facebook ad should have a clear value proposition and a compelling call to action. Make sure your ad copy and visuals align with your business page’s messaging and branding.
  3. Monitor and optimize ad performance: Monitor your ad performance regularly to ensure it generates the desired results. Analyze metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate (CVR). Use this data to refine your ad strategy and improve lead generation efforts.

Read Also: 

Engaging with Your Audience

Engaging with your audience is essential in building relationships with potential customers. Here are some tips:

  1. Respond to comments and messages promptly: When customers comment on your posts or send you messages, respond to them promptly. This shows that you’re interested in their feedback and care about their needs.
  2. Use Messenger bots to automate lead generation: Facebook allows businesses to set up Messenger bots that can automatically interact with customers. You can use these bots to answer frequently asked questions, qualify leads, and even schedule appointments.
  3. Build relationships with potential customers through social media engagement: Engage with your audience by sharing valuable content, responding to feedback, and participating in relevant conversations. Building relationships with potential customers is critical for driving lead generation on Facebook.

Measuring Success and Refining Your Strategy

Measuring the success of your lead generation efforts is critical for improving your strategy. Here’s how to do it effectively:

  1. Set lead generation goals: Before measuring success, you need to define your lead generation goals. These goals may include increasing website traffic, generating leads, or boosting sales.
  2. Track and analyze metrics: Use Facebook Insights and other analytics tools to track post reach, engagement, and conversion rates. Analyze this data to identify what’s working and what’s not.
  3. Make data-driven changes to improve lead generation efforts: Based on your analysis, refine your strategy to improve lead generation efforts. For example, if video content drives more engagement than images, focus more on creating video content.

Conclusion

In today’s digital age, lead generation is essential to any successful business strategy. With over 2 billion active users, Facebook is a powerful platform for businesses to connect with potential customers and generate leads. By optimizing your page, creating compelling content, using Facebook ads, engaging with your audience, and measuring success, you can effectively utilize Facebook for lead generation and grow your business. Remember always to monitor your metrics and refine your strategy to improve your results.

Facebook Messenger Chatbot for Business
Posted on Categories iT news

Facebook Messenger Chatbot for Business to Generate Potential Leads

Do you want to know more about Facebook Messenger Chatbot for Business? Keep reading!

Chatbots have been in existence for years in one form or the other. Facebook introduced Messenger chatbots a couple of years back. Chatbots were some of the most effective online marketing strategies in 2022.

As a small business owner, all you need to know about these chatbots is that you need to start using them now if you haven’t already. They will get leads and buyers, save you time and money, and make you money.

Messenger chatbots have the highest open and click-through rates compared to other online marketing mediums. This method can also be easily automated. Thus, it will save time, and money, generate more leads, generate more reviews and referrals, lead to higher customer satisfaction, and lead to more repeat customers.

Some people wonder whether chatbots are all the hype because they are touted as ‘the next big thing.’ That could be it. It would be impossible to tell if the impressive results will last. But that’s more reason to adopt chatbot marketing right this minute. However, as said earlier, chatbots have been used for lead generation for a long time. They will likely remain a top performer for a long time coming.

How Does a Messenger Bot Sequence Work?

  • It allows prospective customers (prospects) to either see your advert, post, visit your Facebook page, or comment on your post.
  • Prospects automatically receive an initial message.
  • The prospects are marked as a lead upon interaction with the initial message.
  • It’s now possible to remarket to this lead via messenger.
  • If you design any sales filters, Messenger bots interact with and lead people through that filter.
  • You can also direct them to a landing page or directly bring them through a form, gather more contact info, offer giveaways, etc.
  • You can bring people directly into the buyer phase with automated messages.
  • You can also remarket, retain customer relationships, plus incentivize referrals and reviews.

Point of note, your leads will realize that they are interacting with a bot, so it is important not to hide that fact. Research shows that people don’t seem to mind this fact. They are appreciative because bots are customer-centric. Messenger bots are a way to create a sense of personal connection, build trust, and build and maintain engagement and interaction with the customers.

Potential Downfalls of Messenger Bots

Ironically, the main benefit of bot marketing, having that personal touch with your customers, can also be its biggest downfall. People generally do not appreciate being spammed with business messages amidst their private messages. So, if you do it wrong and spam them, the prospects will turn on you, and you will lose potential leads and clients. Because it is their personal space, treat it as such. Studies have shown that people do not mind receiving bot messages unless they feel their space is violated. Thus, it is essential to use this lead generation medium right.

Do not be the business that is too aggressive and loud with their promotions. Refrain from sending too many long-winded messages. Leave them short, to the point, and apply a personal touch. Additionally, automate them to allow them to apply the right codes when a prospect gives a command like ‘stop.’

Similarly, if your bot is optimized for customer service, make sure they promptly provide the help and support needed. If you make your prospects wait for an answer, they will take their businesses elsewhere.

All this is to say, if you do not have the experience needed to make messenger bots as effective as possible, hire an expert to design them for you. The design requires technical know-how, but that should not concern you as bots are designed with ease of use.

Now that we have analyzed the potential downfall of bots let’s look at the numerous benefits.

  1. Bots Save Time

Chatbots save time because they are automated. They run all day and all night, and they reply instantly. This saves you and your customers’ time too.

  • UK’s Juniper Research estimated that bots would save your business 4 minutes per inquiry. Cumulatively, that translates into numerous hours in a day.
  • You can automate Faq’s indirect responses.
  • Prospects do not have to navigate a helpdesk for answers, and they get the answers within the bot.
  • You can automate Lead Gathering.
  • You can automate Segment Leads.

  1. Bots Save Money

In line with the point above, automation leads to saved time and less labor. Additionally, the more efficient lead generation and target marketing strategy means you save costs on advertising. This will bring down the cost of operation significantly.

  • Research by Juniper estimates chatbots will help businesses to save 8 billion/year by 2022
  • As of 2019, chatbots have saved businesses an estimated 20 million annually. [Source: Juniper Research].
  • Messenger bots are low-cost but translate into high results. You can target leads directly, devoid of paying for each impression.

  1. Personal Interaction

The most frequently asked question regarding bots is, do people interact with bots? The answer is YES! Juniper Research shows that people are eager to interact with bots, especially when they have business inquiries. Surprisingly, bots can help people build feelings and connect to your brand.

Below is a comparison of interaction between people and bots in comparison to other mediums of online advertisement.

  1. Lead Generation at a Low(er) Cost

Using messenger bots can boost lead generation for small businesses in many ways. The first way is through immediate contact information gathering and high interaction rates.

The minute a prospect clicks your opt-in message or interacts with your bot, you have all the information you need to remarket to them directly. Suppose you compare this marketing medium to placing your ad on the landing page, where the average lead conversion is 5-10% after clicking on an ad. In that case, the messenger bots are undoubtedly a superior lead generation method. For messenger clicks, your re-marketable lead conversion turns into 100%.

  • After prospects interact with your bot, you can offer giveaways, direct customers to landing pages, or even complete full sales funnels directly via a chatbot.
  • You can also ask the prospects what they are most interested in, making it easy for you to segment leads. If the bots are designed conversationally, your customers would be more willing to interact with them and answer survey questions.
  • You don’t necessarily have to re-direct your prospects to other places such as landing pages; you can directly gather lead data via messenger.
  • When they implemented Facebook Messenger bots in their marketing strategy, Hubspot recorded a 477% reduction in their cost per lead.

  1. More Paying Customers

If used correctly, this medium has proved to have the highest potential to lead to more repeat and paying customers because it is the most effective when it comes to lead generation.

There is a slight decrease in final Buyer Conversion compared to Website Landing Pages/Email Campaigns, but the vast increase in Lead gathering compensates for it. Additionally, chatbot lead generation and CTR rates can give you 35x more buyers than a Website/Email based funnel.

Similarly, more engagement, more leads, & more satisfaction leads to more buyers and more repeat clients. It saves you money and time means that you have more money in your savings.

  1. More Business Referrals and Repeat Customers

Generally speaking, you do not want your existing customers to forget you exist. Bots will help you connect with your clients. Research has shown that when customers get a fast answer to common questions, they are likely to report satisfaction and, thus, expected to stay loyal to the business. A 2017 survey showed that 64% of Chatbots Report respondents rated 24-hour service as the #1 benefit of bots, and another 55% rated instant replies as the most significant advantage of bots.

Additionally, bots can launch Direct Campaigns that give leads value in exchange for social media shares. If the customers are satisfied with the business, consistently offer value, and feel connected, they are more likely to leave great reviews and refer other people to your business. If you remain consistent with contacting your clients and leads and keep providing value, you’ll retain the customers as you gain more.

  1. Provide a Competitive Edge

This one is sort of hard to give a definitive answer on. Ultimately, the competition is dictated by the individual business against the entire industry or market. However, bots give you an advantage in that; once you make the initial interaction with a prospect, you can contact them directly, one-on-one from then on.

Bottom Line

Small businesses have more advantages than disadvantages in adopting messenger chatbots for lead generation. It will lessen the amount of work and money poured into marketing, leading to new and happy customers.