September 2020 - Digital Planet

Thanks to Facebook Ads, marketing for small businesses has never been easier; now, they can promote their businesses effectively. With Facebook launching its paid event feature, businesses and creators have more opportunities to expand & grow their income.

Facebook Paid Event — What Is It & Why Facebook Launched This Update?

Facebook Paid Event is a new feature introduced by Facebook. Using the Paid Event feature, businesses or creators can conduct their event using Facebook Live, and attendees will pay the fee to participate in the live event.

With Covid-19 affecting every sector, live events are also impossible to conduct. That’s why Facebook has launched the paid event feature. This feature aims to support small businesses suffering from the pandemic.

How Can It Help Small Businesses And Medium Businesses?

As far as the benefits of Facebook Paid Event are concerned, it’s undoubtedly a helpful feature. It proves to be a valuable source for small & medium scale businesses and individual creators to generate income.

Ability to set up & host events and earn money

With Facebook Paid Event, small businesses, creators, media publishers, and educators can host live events online using the Facebook Live feature. During this pandemic, small businesses, yoga instructors, educators, and instructors are among the worst-hit professions.

Paid Event allows them to set up an online class/event, set event participation fee, and host event — it allows them to manage everything simultaneously.

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Unlimited reach

When you host an event at a physical location, you can only host a limited number of participants. But, Facebook Paid Event lets you reach an unlimited number of audiences. Businesses or creators can include their existing clients and new ones as well. It enables you to expand your reach to a vast audience, producing more revenue.

Keep what you earn

The best part is that Facebook doesn’t charge anything from businesses or creators using the Paid Event feature. Everything you’ll earn will be yours. However, if you use Apple App Store as your payment method, the Apple store keeps 30% of the total payment. At the same time, you can use Facebook Pay to prevent any fees or charges.

Business opportunity

With Facebook Paid Event, small businesses & creators can resume their operations without worrying about arranging a physical location. It enables them to host virtual classes or events using Facebook Live and use it as a potentially strong source of income.

How To Earn More With Facebook Paid Event?

If you are a local small business, medium business, or an individual creator, Facebook Paid Event is a great way to make money. All you need is to set up an even, set a participation fee, and host the event using Facebook Live. However, you can get more benefits from Paid events if you use Facebook Ads to promote your event. It’s a highly effective method to target your potential audience. Facebook Ads target the right kind of audience ideal for your event.

Businesses and creators can benefit from the Facebook Paid Event option with a strategic approach.

I believe now you can understand What paid online events are on Facebook and How It Help Businesses and Creators.

If you have any questions, please contact us or comment below!

Marketing a small business can be challenging, especially if you’re just starting out. You can use many different strategies, and it can be difficult to know where to focus your efforts. In this article, we’ll discuss five easy ideas to market your small business. These ideas are practical, effective, and can be implemented without a large budget.

1. Social Media Marketing

Social media has become an important part of marketing for small businesses. It’s a great way to reach a large audience and connect with potential customers. Here are some tips for using social media to market your small business:

Choose the right platform: There are many social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and more. Choose the platforms that are most relevant to your business and target audience.
Create engaging content: To get people to engage with your social media posts, you need to create content that’s interesting, informative, and visually appealing. This can include photos, videos, infographics, and more.
Build a following: Building a following takes time and effort, but it’s worth it in the long run. Engage with your followers, respond to comments and messages, and post regularly to keep your audience engaged.

2. Email Marketing

Email marketing is another effective way to market your small business. Here are some tips for getting started:

Build an email list: Build a list of email addresses from your existing customers, website visitors, and social media followers. You can also offer incentives like discounts or freebies to encourage people to sign up.
Create effective emails: Your emails should be visually appealing, informative, and relevant to your audience. Use a catchy subject line, keep the content short and sweet, and include a clear call to action.
Use email marketing tools: Many email marketing tools are available, such as Mailchimp and Constant Contact. These tools make creating and sending emails easy, tracking results, and automating your campaigns.

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3. Content Marketing

Content marketing is all about creating valuable content that attracts and engages your target audience. Here are some tips for getting started:

Create valuable content: Your content should provide value to your audience. This can include blog posts, videos, infographics, podcasts, and more.
Promote your content: Promote your content on social media, email marketing, and website. You can also consider guest blogging or collaborating with other businesses to expand your reach.
Measure your results: Use tools like Google Analytics to track the success of your content marketing campaigns. Look at metrics like pageviews, time on site, and bounce rate to see what’s working and what’s not.

4. Local Marketing

Local marketing is all about promoting your business to the local community. Here are some tips for getting started:

Get involved in the community: Attend local events, sponsor local sports teams or organizations, and participate in community service activities.
Offer local promotions: Offer discounts or promotions specifically for local customers to encourage them to shop with you.
Optimize your website for local search: Use local keywords and ensure your business is listed on local directories like Google My Business.

5. Paid Advertising

Paid advertising can be an effective way to reach a large audience quickly. Here are some tips for getting started:

Choose the right platform: There are many paid advertising platforms, including Google Ads, Facebook Ads, and Instagram Ads. Choose the platform that’s most relevant to your business and target audience.
Set a budget: Determine how much you’re willing to spend on advertising and set a budget accordingly. Start small and gradually increase your budget as you see results.
Create effective ads: Your ads should be visually appealing, have a clear call-to-action, and be relevant to your target audience. Use A/B testing to determine which ad variations work best.
Measure your results: Use the analytics tools provided by the advertising platform to track the success of your campaigns. Look at metrics like clicks, impressions, and conversion rates to see what’s working and what’s not.

Conclusion

In conclusion, marketing a small business can be challenging, but many easy and practical ideas can be implemented without a large budget. Social media marketing, email marketing, content marketing, local marketing, and paid advertising are all effective strategies that can help you reach your target audience and grow your business. By trying out these ideas and experimenting with different marketing strategies, you can find the methods that work best for your business and achieve success in your marketing efforts. Finally, remember to track your results, stay up-to-date on the latest marketing trends and technologies, and always be willing to adapt and try new things.

Digital Planet 360' | Digital Marketing Agency

Monthly Archives: September 2020

What Are Paid Online Events on Facebook, and How Does It Help Businesses?