October 2020 - Digital Planet
Technical SEO Audit

The Power Of Technical SEO Audit

What Is Technical Seo Audit?

Technical SEO Audit is the examination of the effectiveness of a website for being able to pop up as a result in search engines. Therefore SEO Technical Audit capitalizes on attaining the needs and specifications of search engines for realizing usability, economic regulation, and computing.

The importance also the power of SEO Technical Audit service lies in improving the general growth of a website by highlighting its strengths and weaknesses, which increases its friendliness to search engines. A technical audit will concentrate on fixing the underperformance of the website in its technical confect.

A website is essential to every business in today’s operations as most people use search engines to look for businesses. The number of visits to a website is rated by how many people click on the business on Google hence helping the business prospect new customers.

Conducting an SEO Technical Audit helps business owners who have no idea about their SEO realize the flow of the business and underlying problems they could solve to better its operations.

SEO enables businesses to stand a chance of competing in the global arena. Therefore, owners need to focus on the SEO Technical Audit to place their businesses in a better place than their competitors.

Performing this audit also enables a business to look out for other search engines other than Google. A business must understand all the components of its SEO to increase its opportunities to attract more potential customers and kick out its competitors in the long run.

Businesses need to uphold their Search Engine Optimization (SEO), to increase their online presence. They can start the SEO process.

It ensures that every website page contains close details to the search engine, is user-friendly, indexation, and crawling. Use not less than 2000 words per page while not forgetting keywords, and be careful not to be redundant. Use word Headings tags to point out major and minor keywords and finally try to answer user questions.

Ensure optimization of heading tags for every vital keyword since the heading is the one that Google will display for all search outputs. The accuracy of the heading shows the relevancy of the content on a particular page. Lastly, maintain your heading tags below 60 characters.

Put short details that engage the visitors, which will motivate them to click your Google output and not your competitor’s. Ensure every page has its brief detail, and it should have the keyword to make a difference in ratings.

Set the tracking software to enable you to see the visitors to your website and their activities. This helps you rate your website’s performance and worthiness; hence, it is recommended to check it regularly.

Link up with influencers, colleagues, and other close people and inquire if they could help with promoting your site. Maximize using already created relationships such as bloggers and other web owners.

Set your strategies to help you achieve your goals and objectives.

After all these steps, you can wait on your way to fulfillment, and as soon as you start making streams, update your SEO with the metrics guidelines.

Search Engine Optimization has a significant role in business revenue and the website at large;

The ranking of search engines has an indirect effect on the performance of the business. A good SEO brings numerous visitors to your site compared to when you are not ranked well on Google. You might lose track and lose chances in the long run. The main goals of SEO are to maximize keywords, keyword ranking, and organic streaming on the website. All these factors increase the number of visitors and potential customers.

There is more to discuss SEO and revenue, but we will look at two perspectives; More streams to the website do not bring any revenue, but when you cannot be found online, it may be challenging to make sales or get earnings from affiliate ads.

SEO earns revenue when the number of potential customers is more. People are currently ready to make a purchase. The site visitors do not need intensive persuasion to buy, customers buy more, and your users regularly comment, like, share, and shop.

How to Do a Technical Seo Audit?

Conducting SEO Audit takes the following steps;

  1. Start the audit with crawling before anything else. Use SEO Technical Audit tools such as SEM rush, Spyfu, and Deepcrawl.
  2. Make a review of your sitemap. The sitemap helps the search engine with your information and helps find new pages.
  3. Ensure that only one version of your site can browse to avoid mixing signals for the engine.
  4. Examine the internal linking factors such as the click depth, broken links, and orphan pages.
  5. Testing the speed of the website. Ensure that people do not have to wait for the website to load and take long, as this will discourage them.
  6. Checking the HTTPS content for links, redirects, mixed details, and canonicals.
  7. Compare website metrics using analytics to ensure that your analytics gives out factual data.
  8. Perform a Backlink audit that shows the site content’s value to the users.
  9. Conduct a Re-crawl once the problems in the SEO technical audit template have been solved

How to Conduct a Technical Seo Site Audit?

Digital Planet London Helps In SEO For B2b And B2c

Digital planet London is a digital marketing agency in London with a creative group with technical expertise and great thinkers. They have expertise in engine optimization, which is an excellent example of a good website with keywords. It entails bringing specific changes in the design to make it more appealing to search engines.

They have a fantastic team in SEO which brings more streams to their site and hence potential customers. Their SEO undertakings involve modifying and optimizing the website, updating content, and ensuring its user friendly to bring more customers. They always make changes on their site, and what they work with today is irrelevant tomorrow.


Importance of Social Media In Sales and Revenue Increase

In the current century, social media marketing has been an in thing for almost all businesses. It is by social media marketing that most businesses have seen increased sales and significant revenue growth.  It is wise for any business to create and develop a website then expand your outreach through other social media channels. According to the world, we are in today; it is rare for a company that is inactive on social media to succeed. That’s because they tend to lose great opportunities, and in most case, their products and services are not known to consumers.

Using media platforms for marketing

Social media helps businesses to interact with the target market, therefore enabling them to advertise their products and services which boosts sales. For most companies, twitter and Facebook are commonly used platforms. Going through updates, comments and tweets from customers enable businesses to understand what their customers require, need and prefer. In this way, it becomes easy for companies to come up with relevant strategies of how to meet these customer’s needs. Social media marketing is considered relevant for businesses due to a variety of reasons which include but are not limited to:

  • It helps increase awareness; Social media is very efficient as it allows companies to provide information, get feedback from customers and vice versa. In case a customer has a query, complaint or compliment about a business, they can share the same effectively and efficiently. Companies that respond to these customer thoughts are likely to boost sales in social media. As they say, customers tend to buy where they feel happy and appreciated.
  • It helps keep businesses even with their competitors; every business is usually faced with competition, and it is what pushes business to growth. So long as your competitors in business are using social media advertisement to increase sales, then you need to keep up with digital marketing methodologies. Most companies are boosting their sales by social media marketing. For good revenue collection, you need to stay ahead of your competitors and provide the best to your customers.
  • It helps get customers; through social media, you can quickly get customers so long as you post your products and services and give a description. Ensure you give direction for any interested customer to have access to your business.
  • It is affordable; Social media is a very cost-effective way to market and promote your products and services. It is through these social media campaigns that businesses see an increase in sales, yet they have not incurred an extra budget. Small businesses, therefore, have a fair deal, especially when competing with existing and well-known brands.
  • It is an effective way of marketing; social media creates awareness among consumers and gives businesses a chance to remind customers about the products and services being offered frequently. It is, however, advisable for a business to be keen when advertising on social media so that they do not overwhelm customers by their online campaigns. Strategically placed adverts are likely to lead to sales growth in social media.
  • Social media is informative. It is through social media that most businesses get to learn what their competitors are selling and how they are doing it. By this means, it is easy for a business to come up with a plan on how to hit the market with their advertisements to attract customers.

Social Media For Business Growth And Increased Sales

Social media platforms are so popular, and this is the reason why all business should market and sell their brands through them. Most marketers know how to create brand awareness through social media, but few are not sure how to use it to increase sales. Social media is, however, an essential marketing tool that business should incorporate to increase sales and revenue. Here are some tips to keep in mind when doing advertisement in social media to increase sales;

  • Ensure you are where your audience is: It is vital when targeting social media marketing to ensure that you use platforms that are suitable for your consumers. Discover where your audience is most active, and in this way, you will know which platform to focus on and get customers. In this way, you are likely to boost sales in social media.
  • Ensure your content is excellent: You would rather have little content that is educative to your audience on the quality of your products. If there is value in your content, there is a greater chance for your audience to remember your brand and want to buy from you. That ultimately brings revenue to your business.
  • Consider utilizing combined shopping features: Most consumers are likely to use platforms that ease purchase for them. Most platforms have integrated these features, so it is better to consider them. It is even easier for you as the marketer to drive sales through these social media platforms, e.g. Instagram shopping, Facebook shop, Pin interest etc.
  • Consider using similar hashtags with competitors: Consider standing out from other businesses by showing up first in any hashtag search by prospective consumers. Once find a suitable medium then you can stick by it, and in this way, there is a likelihood of having more sales.
  • Give away coupons: Coupons have been used as a way to entice customers. Every customer would not mind getting a coupon that will allow them to purchase products and services at discounted rates. This way, you boost sales in social media.
  • Promote through give away products.
  • Introduce flash sales: These usually create urgency among consumers, and they boost sales. Most businesses offer a special price on products and services over a specified period. For this to work, advertise flash sales weeks before, and this will attract more customers to check out your products often, and there is an assured increased revenue over this duration.
  • Post photos: In most cases, words alone do not seem to drive the point home like words like come along with photos of the said products. For instance, if you post a photo of a product on Facebook, there is a great chance to get likes from friends who like through friends. In this way, your likelihood of selling more of that product is high.
  • Increase your exposure on social media platforms: As mentioned earlier, most businesses have websites; therefore, it is a plus to have buttons here, linking to your social media. Consider having links on emails, newsletters and this way you get more followers hence more people learn of your social media sales.
  • You can go mobile: In this generation, almost everyone has a mobile phone which they use to access these social media platforms. You can consider having automated messages sent out to potential customers with links that once clicked on direct them to your social media platform.

In Conclusion:

The digital planet is of great help to businesses in increasing sales and revenue, and it is evolving. Business marketers should, therefore know to correctly control digital properties to know the importance of social media in sales and business generally. Business can consider finding advisors or independent agencies to market on their behalf. This is because maintaining a right digital presence can be challenging. Optimizing these platforms can maximize effectiveness and revenue they are bound to generate.

Digital Marketing For The Education Sector

Digital Marketing For The Education Sector

The education sector is one of the most critical industries that have been impacted by technological advancements. Digital marketing has become increasingly important for the education sector as it has the potential to attract students, retain them, and improve engagement. This article aims to explore the benefits of digital marketing in the education sector, best practices, challenges, and case studies.

Digital Marketing Strategies for Education Sector

  1. Search Engine Optimization (SEO): SEO is an essential digital marketing strategy that is focused on ranking a website or web pages on search engines’ first pages. In the education sector, optimizing your website and pages for search engines such as Google, Bing, and Yahoo is critical. This is because most students searching for universities or colleges usually use search engines to find information.
  2. Pay-per-click (PPC) Advertising: PPC advertising is a digital marketing strategy involving paying for ads appearing on search engine result pages or other websites. In the education sector, PPC advertising can target prospective students actively searching for courses, universities, or colleges.
  3. Social Media Marketing: Social media marketing involves using social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote products, services, or brands. In the education sector, social media can be used to engage with students, alumni, and prospective students.
  4. Content Marketing: Content marketing involves creating valuable and relevant content to attract and engage an audience. In the education sector, content marketing can be used to create blog posts, articles, infographics, videos, and other forms of content to engage with students, alumni, and prospective students.
  5. Email Marketing: Email marketing involves sending marketing messages or newsletters to subscribers via email. In the education sector, email marketing can be used to keep alumni and current students informed about the latest developments in the university or college.

Benefits of Digital Marketing for the Education Sector

  1. Increased enrollment: Digital marketing has the potential to attract more students to universities and colleges. Through SEO, PPC advertising, social media marketing, and content marketing, universities, and colleges can reach prospective students who are actively searching for courses.
  2. Improved student engagement: Digital marketing can improve student engagement by providing personalized and relevant content. Through email marketing, universities and colleges can keep students informed about the latest developments in the institution.
  3. Better targeting and segmentation: Digital marketing can be used to segment and target specific groups of students based on their interests, demographics, and behavior. This helps universities and colleges to personalize their marketing messages and improve engagement.
  4. Cost-effective: Digital marketing is a cost-effective marketing strategy compared to traditional marketing. Universities and colleges can save costs by using digital marketing to reach a larger audience with minimal resources.

Best Practices in Digital Marketing for Education Sector

Now that we have discussed the importance of digital marketing for the education sector and the various channels that can be utilized let’s dive into some best practices to ensure your campaigns are effective:

  1. Develop a Strong Brand Identity: Your institution’s brand identity should be unique and reflect its core values. It should resonate with your target audience and differentiate you from competitors.
  2. Define Your Target Audience: Understanding your target audience’s demographics, interests, and pain points is critical to developing messaging that resonates with them.
  3. Leverage Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). It is essential to ensure that your institution’s website is optimized for search engines to improve visibility and attract organic traffic.
  4. Create Compelling Content: Content is king in digital marketing. Ensure that your website and social media channels provide high-quality, informative, and engaging content that aligns with your institution’s brand and values.
  5. Utilize Social Media: Social media effectively engages prospective students and builds a community around your institution. Choose platforms that align with your target audience and invest in paid advertising to reach a wider audience.
  6. Utilize Video Marketing: Video marketing is a powerful tool for educating prospective students about your institution and its offerings. Use video to showcase campus life, faculty, facilities, and student success stories.
  7. Implement Email Marketing: Email marketing is an effective way to nurture leads and keep your institution top-of-mind with prospective students. Personalize your emails and use segmentation to tailor messaging to the recipient’s interests and stage of the enrollment process.
  8. Track and Analyze Your Results: Use analytics tools to track the success of your campaigns and adjust your strategies accordingly. Monitor website traffic, engagement, conversion, and return on investment (ROI).

Challenges in Digital Marketing for Education Sector

While digital marketing has many benefits for the education sector, it is not without its challenges. Here are some of the common challenges that institutions may face when implementing digital marketing strategies:

  1. Limited Budget: Education institutions typically have limited budgets, which can be a barrier to implementing effective digital marketing campaigns.
  2. Short Attention Spans: Prospective students have short attention spans and are bombarded with marketing messages. Institutions must create compelling content that stands out and grabs their attention.
  3. Compliance and Regulation: Education institutions must comply with various regulations related to data privacy and student recruitment. Digital marketing campaigns must be compliant with these regulations, which can be challenging.
  4. Competitive Landscape: The education sector is highly competitive, and institutions must differentiate themselves to attract students. This requires developing unique brand identities and messaging.
  5. Ever-Evolving Digital Landscape: The digital landscape is constantly changing, with new technologies and channels emerging regularly. Institutions must stay up-to-date with these changes to remain competitive.


Digital marketing is a powerful tool for educational institutions looking to attract and engage prospective students. By implementing best practices and overcoming common challenges, institutions can develop effective digital marketing campaigns that improve visibility, engagement, and enrollment rates. Remember, digital marketing is not a one-time activity but a continuous process that requires ongoing analysis and optimization to succeed.