December 2020 - Digital Planet

A Guide to success – Omnichannel Marketing

So, what is Omnichannel Marketing?

Omnichannel Marketing is the theory and practice of using all your channels and media to create a unified and seamless experience.

 

The difference Multi-Channel and Omnichannel Marketing

Both slightly similar but hit different key points. Multi-Channel focuses on the number of channels, consistency, and effort whereas Omnichannel focuses on the customer, engagement, and an effortless process.

 

What are the benefits?

There are loads of benefits to Omnichannel Marketing and very little disadvantages:

  • Improved Customer Experience
  • Improved Customer Loyalty
  • Improved Brand Recall
  • Detailed Review on Revenue Increase

 

Examples of Omnichannel Marketing from brands:

  • Starbucks – Starbucks use their app to combine all their features – Location settings, loyalty card, payment options, and menu all in one place. This combination of online and in-person marketing pushes sales and creates relations.
  • Disney – They created a “magic band” which can be used at their parks – What is it? You can use the band to unlock the hotel room door, board shuttles, handle on-site purchases without the use of cash and even check in on attractions. The all in one device makes it easier for the user to be monitored to cater services especially for them.
  • Amazon – Amazon has a variety of different methods to collect user data to customize recommendations across platforms. From online selection to the in-store collection along with devices accessible for most audiences Amazon hits the spot.

 

Examples of Omnichannel Marketing:

  • Online messages while the customer is in the store informing them about the latest sales and promotions
  • Emailing the customer if they leave an item in the cart
  • Targeted ADs for products viewed or abandoned in the cart

 

The Customer Experience

Things to keep in mind:

  • Progressive disclosure
  • Navigation
  • Multi-screen UI’s
  • Responsive/Adaptive Design

One of the main focuses of Omnichannel Marketing is to engage with the customer and increase the overall user experience on each and every channel. Many companies have claimed that a well thought out Omnichannel Marketing plan increases customer retention drastically compared to those without. Building a strong relationship with the customer is key for a long-lasting and thriving business.

 

Personalization

  • Personas
  • Filtering
  • Metadata
  • Ambient data
  • Microtargeting

 

Reusing Content

  • Social Media
  • Micro conversions
  • Internet of things
  • Data integrity

 

Adaptive Content into Omnichannel

  • Apps
  • Print/PDF
  • Wearable Devices
  • Departmental integration
  • Branding integrity

 

Engagement and Consistency

Having consistent posts across platforms gives the audience a sense of familiarity, as well as a clean look on every account – A desktop user on FaceBook, shouldn’t be having a different experience for the same product for a mobile user on Instagram. Consistency looks very professional and can lead to success.

 

How can I create a successful Omnichannel Marketing Strategy?

  1. The Planning Stage – First things first you need to put yourself in the shoes of your audience. What would you like to see? What looks appealing, professional, and familiar to you? What platforms are you using? All your points need to align for a consistent and quality user experience otherwise the strategy falls apart.
  2. Learning about your customers – So, who do you want to be viewing this content? Learning about your customers’ needs, behaviour, goals, and preferences will be vital in customizing a personal experience. In order to track this, you may need to use third-party software to give you the data and information you’ll be needing. Once you have this it’ll become easier to approach your audience with appropriate marketing.
  3. Getting in touch – Using the right tools to connect is important and can take time to find one that works well for you and your company.
  4. Categorize your users – Developing a categorized database for customers and their buy personas and paths to purchase can be useful for a re-marketing process.
  5. Personalization – Personalization is what’ll drive everything forward, and creating that 1:1 aspect is key. The 1:1 will improve the user experience, drive revenue, and increase brand loyalty as well as consistency.

 

Want to take it to the next step and learn more from professionals?

Contact Us at Digital Planet London where we’ll be more than happy to help.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

+880 1712646776 ( BD )

The importance of Video Marketing on your business

The importance of Video Marketing on your business

First things first, what is video marketing? Video marketing is essentially integrating video content into your marketing campaign to build rapport, promote your brand and services.

In this article, I’ll be breaking down how you can use video marketing to your advantage.

So, why choose Video Marketing? It’s much easier to digest than an overabundance of text and factual information. Did you know the world reportedly watches around 1 billion hours of YouTube per day? The numbers increase daily and it proves that people would rather watch something than reading something.

Video is such an engaging and easily accessible format that can be shared across multiple platforms. Videos are generally quite easy to make and can be viewed by anyone with internet access which is quite a few people in this day and age.

Making a professional video can take time however it’s also achievable in less than an hour depending on how long you want it to be.

 

Types of Video Marketing?          

  • Explainers
  • Interviews
  • Product reviews
  • Live video

 

What is an explainer?

An explainer is a video created to educate you and can include instructions on how to use the product and or service.

More about interviews?

The purpose of the interview is to potentially include a special guest and to encourage a conversation. You can also use this audio in a podcast.

Product review?

Show off your product and provide a demo so your potential buyers and audience know how to use it. Finding a brand ambassador that will review your product in return for the product for free is a great marketing technique to increase exposure and create more engagement.

Live video?

Nowadays live video has become very popular as it’s a way to have real-time interaction where you can become personal with your audience.

But, do I really need Video Marketing?

The short answer is yes.

97% of marketers claim that videos help customers understand products – Hubspot

There’s a lot of choices out there with different products and it’s fierce competition to try and stand out – With a video, it becomes much easier to gain attention and provide an in-depth look at the product and or service.

Video Marketing and Search Engine Optimization

If your videos are properly formatted and edited SEO can be amazing for you. Search engines see videos as high-quality content that boosts your visibility hugely.

Over 80% of all traffic will consist of video by 2021 – Cisco

  • Keeping competitive

81 % of businesses are now using video for marketing – Hubspot

With a video, you’re able to convey any message and be able to entertain and engage with an audience with is amazing for business growth and sustainability. There are many ways to spice up your video including different fonts, themes, and even art styles.

  • Be personal

Facebook and Instagram have live features that are great to utilize if you’re in the digital marketing business. Offering a face to face interaction is a good way to create rapport and build brand trust. Instagram and Facebook also have stories that are up for 24 hours which can be a way for real-time feeling updates and news.

  • Using Video Marketing to boost conversions

90% of consumers claim a video will help them make a purchasing decision – Social Media Today

People who aren’t big readers is where the importance of Video Marketing comes in. A lot of people are working in front of their computers all day and they don’t want to have to read huge paragraphs about products they’d much rather watch a short and sweet video getting to the point much quicker.

Wyzowl claims that 74% of people who get to see the service and or product in action will buy it.

Video Marketing tips

So, how can I optimize my video and keep it engaging?

How long should my video be? Hubspot recommends:

  • Instagram – 30 seconds.
  • Twitter – 45 seconds.
  • FaceBook – 1 minute.
  • YouTube – 2 minutes.

Not too long but not too short making sure you’re getting vital information that’ll make you stand out from the competition.

Don’t forget to make sure your video is friendly on all platforms and that if your video is on the landing page that it’s muted at first because you don’t want to be scare people away with the loudness.

You can’t forget to also include your call to action along with your video to boost conversions and increase business performance.

The conclusion

You need Video Marketing to be in competition with the competitors otherwise you’ll fall behind drastically.

In an online world of being hidden behind the screen, people crave a sense of personality and a connection. Videos can be a fun way to include others and create valuable information that will stick with them.

Require more assistance or wanting to learn more?

Contact us here at Digital Planet London.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588

How does interactive content benefit marketing?

How does interactive content benefit marketing?

First of all, what is interactive content? Interactive content is any content that encourages the audience to engage like assessments, quizzes, and interactive infographics.

Some more examples of interactive content:

  • Interactive E-Books
  • Interactive Emails
  • Webinars
  • Mobile Games/Apps
  • Interactive Calculators
  • Interactive 360 Videos
  • Interactive Timelines
  • Augmented Reality Overlays

 

Modern-day consumers love interactive content:

  • Visual content is 40x more likely to be shared on social media as well as increasing conversion rates up to 86%.
  • People prefer watching live and engaging content than opposed to pre-recorded videos.

 

Is interactive content worthy of the hype?

To put it shortly, yes. Increased engagement, creating a relationship with the audience, and capturing more data is a huge plus. Marketers and strategists have declared interactive media as the future of media because it works really well.

 

How is interactive content so appealing?

Having something interactive gives your potential buyers and customers a reason to hang around on your page.

A lot of interactive content pieces go viral on social media because they attract attention and because they’re easy to share.

For example, BuzzFeed’s quizzes are utterly ridiculous at times(find out what donut you are or what type of bread you are) but, we still do them because they’re a great laugh with friends and there you have it, one person sharing to a group increasing the engagement.

Humans love to interact in general and competitiveness is in a lot of us so things like quizzes, surveys, leaderboards, and minigames are great for engagement.

 

Using interactive content to collect important sales information

Using polls and surveys is a great way to get feedback from your audience than opposed to reaching out to everyone individually and asking them to write an essay, and with the information, you retrieve you’re able to make adjustments accordingly.

 

Things to consider with interactive content

Despite interactive content being a great positive thing, there are also many things to think about before making the decision to use it.

First, do you have the money to create the content you desire? Everything has a price and if you’re tight on coins this might not be the best option for you at that particular moment.

Secondly, are you able to boost conversions with the interactive content? If not then it might not be for you.

Thirdly, will you be able to create something unique and eyecatching?

Fourthly, do you have a team that is ready to back you up and create inspiring content with you?

 

I like what I hear so how can I get started?

Stage 1 – The planning stage. Pull together your ideas and identify what you’re trying to achieve with your interactive content. Put yourself in the perspective of a customer and ask yourself, what would push you to buy an item? How can you create an immersive user experience? What information do you want to take from your audience?

 

Stage 2 – The creation stage. When designing it’s vital to make sure the team is all on the same page and creating something with the same goal in mind.

 

Stage 3 – The marketing stage. Make sure you’re promoting far and wide along with encouraging people to share your content.

 

Stage 4 – The testing stage. Check your progress, learn from your feedback, and grow with that information.

 

The conclusion

To sum it all up, interactive content benefits marketing in many ways – Increased shareability, visibility, increased audience interaction, boost conversion, and gives a way to view feedback.

Require more assistance or wanting to learn more?

Contact us here at Digital Planet London.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588

How-to-increase-sales-during-the-Christmas-period

How to increase sales during the Christmas period?

With Christmas coming up sooner than later it’s important to have the best quality marketing possible to drive your sales.

Did you know that 38% of buyers start their holiday shop during October?

 

To help you with this, here at Digital Planet London we have compiled some ideas and information to help you.

 

How can I increase sales this Christmas?

 

First things first, it’s important to define your goals and set up your plan. Having your goals written down can help drive you. What are your ideal sale stats? Write them down so they’re easier to reference at a later date.

 

How is your packaging? Switch up your usual with more festive packaging.

 

Is your website updated? Make sure your site is updated with all the new deals, promotions, and relevant contact information. During this season they’ll be a lot of traffic to make sure your available to answer any questions potential buyers may have.

 

Keep your most popular items stocked up – If you sell out and the word gets around your potential buyers will start to look elsewhere for that product meaning you’ll be losing out on a profit.

 

How’s your social media game? We have another blog article here on Digital Planet London which goes through the importance of Social Media Marketing. Check it out to learn more.

 

Here are some other ideas:

  • Offer gift certificates – For those who don’t know what gift to get for their loved ones a gift certificate or gift card is always a safe bet.
  • Run a promotion – Buy one get one free? Everyone loves a good deal!
  • Offer gift wrapping – Some may not have time to wrap their gifts and a gift-wrapping service could be a live saver!
  • Pre-Christmas discounts
  • Offer free delivery – A lot of people won’t bother to browse some sites if there’s no free delivery offered. Free delivery over a certain spend is a good way to go!
  • Drive more sales through emails – An eye-catching email with relevant information and good deals will increase potential buyers.
  • Create a sense of urgency

 

Gift Cards and Certificates

Encourage the purchase of Gift cards!

Gift cards are an extremely popular purchase coming close to the holiday season. A great thing about gift cards is that you can promote them even after the Christmas period and that you can have them valued at a variety of different amounts.

 

Not only you can offer the certificate as a physical product you can also have e-gift cards which are becoming more popular.

 

Promotions and Pre-Christmas discounts

Offering promotions and discounts is a great way to increase your sales. For example, would you rather pay full price for one product or half the price for two products? Deals deals deals! Put yourself in your customer’s shoes, what would you like to see?

 

Gift-wrapping service

A gift-wrapping service is bound to increase the customer’s experience. Why wrap your own gift when you can pay an extra amount and get it done for you? For another small extra, you can add your own personalized message to make it even more special.

 

Free delivery

Having free delivery gives the illusion of getting a better deal. Offering free delivery over a certain amount is even better! – It will make your customers buy more and increase your revenue.

 

Sales through emails

How can I increase my business’s sales through emails?

Key components of a good sales email:

  • A popping subject line – If it doesn’t stand out your email will likely be ignored. Engage your audience with the first glace.
  • Suitable opening lines – You don’t need to use sir/madame! Think about who you’re addressing your email to. Are you on a first-name basis?
  • Delivering your pitch – Are you conveying the information that is needed in your email? What is the aim of this email? Don’t drag but keep the content interesting and informative.
  • Closing statement – Have you achieved what you intended to with your email? If your potential buyer has been left with thoughts of your business and your product you’re on the right path.

 

Creating a sense of urgency

Ideas on how to create a sense of urgency:

  • Make it personal
  • Offer something the people want
  • Use FOMO (fear of missing out)
  • Set a deadline or countdown
  • Use the right words – Such as now, limited time, clearance, hurry, and don’t miss out.
  • Bonus incentives
  • Use numbers and statistics
  • Keep the pressure until the very end

 

Overall these ideas and methods will help you pump out more sales during this holiday period, a little bit of everything goes a long way. These tips are also very helpful outside of the holidays.

 

If you have any questions or require any assistance, please feel free to contact us at Digital Planet London where we are happy to help. We offer a variety of services such as email marketing, social media marketing, and search engine optimization – Check us out.

Stay safe, have fun, and enjoy.

5-Essential-Elements-of-a-Perfect-Sales-Email

5 Essential Elements of a Perfect Sales Email

Are you looking for more in-depth details on how to craft an engaging and sale driving sales email? You’re in the right place. Here at Digital Planet London, we’ve come up with a short and sweet guide to helping you on your sales email journey.

 

What is email marketing?

The Wikipedia definition reads: “Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.”

 

  • Subject line

Your subject is the first thing your potential buyer will see, if it doesn’t capture their interest then they’re most likely not going to bother to read the rest of the email. With your subject line, you’re stating your intent.

 

Avoid spelling mistakes as it makes the email appear less professional and avoid misleading titles as it makes you look like you have no idea what you’re talking about.

Relevant, juicy, and eye-catching subject lines are key.

How can I make a good subject line? Firstly, think about your audience. Who are you writing to? And, what is the product that you’re trying to sells’ target audience? Make it personal to draw them in.

Engage with your audience – Ask them questions and make them think. Make your audience think about your product and feel intrigued.

  • Opening line

Before writing your email you need to identify your target audience. Are you taking the formal route or more casual? What do you think your audience is more likely to respond to?

Sometimes the usual “Dear Mr, Mrs, Ms” and so on might not be appealing. Try using more optimistic terms that include everyone on the spectrum.

 

What are the fundaments of a strong opening line?

  • They state their context
  • They establish trust and credibility
  • They offer a natural transition to what you’re pitching

 

Don’t forget that people are busy, the natural transition will allow your email to flow better and keep your reader engaged. The fewer sentences in your opening line the better.

  • The body

This is where you’ll be able to pack in your information and include your amazing high-quality pictures and videos.

 

Do not forget to include vital information such as what your product is, what the price is, shipping details, and extra costs such as VAT if that’s applicable. However, keep everything to the point and avoid fluff.

 

What do you want to achieve from this email? Whatever you’re trying to achieve you need to show that through the body of your email.

  • Closing statement

 

The main purpose of your email is for a CTA. Will they book a demo? Start a free trial? Or buy your product? If you haven’t achieved that then the goal of your email hasn’t been met.

 

Common mistakes:

  • No CTA – If you don’t know what the purpose is, how will your potential buyers? A clearly planned Call To Action is key.
  • Too many CTA’s – Don’t overwhelm your reader, they’re more likely to close your email if that can’t understand and if there’s too much going on.
  • Your CTA is unclear – The clearer the better. Let your reader know what they’re being asked to do. Are you asking them to subscribe? Are you asking them to click on the link? Let them know.
  • Your CTA is too much pressure – Don’t ask for much or your reader can feel overwhelmed again.
  • The CTA is too difficult to achieve – If you’re asking your potential buyer to climb mountains, open several links and tabs it’s highly unlikely they’ll comply. Keep it short, sweet, and simple.

 

  • Signature

To finish off your email having a great signature is very valuable.

 

Here is an example of a signature:

 

Sue Jones

Sales Manager

Phone number 222-222-222

sue.jones@gmail.com

 

What did you think of that?

It’s boring. Doesn’t provide that extra spice. You’re able to have a great, informative signature with added details to make your email become more appealing.

How can I make my signature more exciting and less boring?

Here are some ways how:

  • Use video links
  • Got a photo gallery showing off your product? Include that!
  • Social media? Link it!
  • Don’t forget to leave your websites’ link

 

And, that’s it for now, we hope this has helped you along your Sales Email journey. Here at Digital Planet London, we offer services in Email Marketing and Email templates if you’re interested. To find out more please feel free to contact us. Stay safe, have fun, and good luck.