December 2020 - Digital Planet
The importance of Video Marketing on your business

The importance of Video Marketing in your business

What is video marketing?

Video marketing essentially integrates video content into your marketing campaign to build rapport and promote your brand and services.

In this article, I’ll break down how you can use video marketing to your advantage.

Why Choose Video Marketing?

It’s much easier to digest than an overabundance of text and factual information. Did you know the world reportedly watches around 1 billion hours of YouTube per day? The numbers increase daily, proving that people would rather watch something than reading something.

Video is an engaging and easily accessible format that can be shared across multiple platforms. Videos are generally quite easy to make and can be viewed by anyone with internet access, which is quite a few people today.

Making a professional video can take time; however, it’s achievable in less than an hour, depending on how long you want it to be.

Types of Video Marketing

  • Explainers
  • Interviews
  • Product reviews
  • Live video

What is an explainer?

An explainer is a video created to educate you and can include instructions on how to use the product and or service.

More about interviews

The purpose of the interview is to include a special guest potentially and encourage a conversation. You can also use this audio in a podcast.

Product review

Show off your product and provide a demo, so your potential buyers and audience know how to use it. Finding a brand ambassador that will review your product in return for the product for free is a great marketing technique to increase exposure and create more engagement.

Live video

Nowadays, live video has become very popular as it’s a way to have real-time interaction where you can become personal with your audience.

Do I need Video Marketing?

The short answer is yes.

97% of marketers claim that videos help customers understand products – Hubspot

There are a lot of choices out there with different products, and it’s fierce competition to try and stand out – With a video, it becomes much easier to gain attention and provide an in-depth look at the product and or service.

Video Marketing and Search Engine Optimization

SEO can be amazing for you if your videos are properly formatted and edited. Search engines see videos as high-quality content that boosts your visibility hugely.

Over 80% of all traffic will consist of video by 2021 – Cisco

Keeping competitive

81 % of businesses are now using video for marketing – Hubspot

With a video, you can convey any message and entertain and engage with an audience, with is amazing for business growth and sustainability. There are many ways to spice up your video, including different fonts, themes, and even art styles.

Be personal

Facebook and Instagram have live features that are great to utilize if you’re in the digital marketing business. Face-to-face interaction is an excellent way to create rapport and build brand trust. Instagram and Facebook also have stories that are up for 24 hours which can be a way for real-time feeling updates and news.

Using Video Marketing to boost conversions

90% of consumers claim a video will help them make a purchasing decision – Social Media Today

People who aren’t big readers are where the importance of Video Marketing comes in. Many people are working in front of their computers all day, and they don’t want to have to read huge paragraphs about products. They’d much rather watch a short and sweet video getting to the point much quicker.

Wyzowl claims that 74% of people who get to see the service and or product in action will buy it.

Video Marketing tips

So, how can I optimize my video and keep it engaging?

How long should my video be?

Hubspot recommends:

  • Instagram – 30 seconds.
  • Twitter – 45 seconds.
  • FaceBook – 1 minute.
  • YouTube – 2 minutes.

Not too long but not too short, making sure you’re getting vital information to make you stand out from the competition.

Don’t forget to make sure your video is friendly on all platforms and that if your video is on the landing page that it’s muted at first because you don’t want to scare people away with the loudness.

You can’t also forget to include your call to action and your video to boost conversions and increase business performance.

The conclusion

It would help if you competed with the competitors. Otherwise, you’d fall behind drastically.

In an online world of being hidden behind the screen, people crave a sense of personality and a connection. Videos can be fun to include others and create valuable information that will stick with them.

Do you require more assistance or want to learn more about the importance of Video Marketing?

Contact us here at Digital Planet London.

+44 (0) 20 8617 9588

How does interactive content benefit marketing

How does interactive content benefit marketing?

First of all, what is interactive content? Interactive content encourages the audience to engage, like assessments, quizzes, and interactive infographics.

Some more examples of interactive content:

  • Interactive E-Books
  • Interactive Emails
  • Webinars
  • Mobile Games/Apps
  • Interactive Calculators
  • Interactive 360 Videos
  • Interactive Timelines
  • Augmented Reality Overlays

See also: Content Engineering

Modern-day consumers love interactive content:

  • Visual content is 40x more likely to be shared on social media and increasing conversion rates up to 86%.
  • People prefer watching live and engaging content as opposed to pre-recorded videos.

Is interactive content worthy of the hype?

To put it shortly, yes. Increased engagement, creating a relationship with the audience, and capturing more data is a huge plus. Marketers and strategists have declared interactive media the future of media because it works well.

How is interactive content so appealing?

Having something interactive gives your potential buyers and customers a reason to hang around on your page.

Many interactive content pieces go viral on social media because they attract attention and are easy to share.

For example, BuzzFeed‘s quizzes are utterly ridiculous at times(find out what donut you are or what type of bread you are), but we still do them because they’re a great laugh with friends, and there you have it, one person sharing to a group increasing the engagement.

Humans love to interact in general, and competitiveness is in many of us, so quizzes, surveys, leaderboards, and minigames are great for engagement.

Using interactive content to collect important sales information

Using polls and surveys is a great way to get feedback from your audience instead of reaching out to everyone individually and asking them to write an essay. With the information you retrieve, you’re able to make adjustments accordingly.

Things to consider with interactive content

Despite interactive content being a great positive thing, there are also many things to consider before deciding to use it.

First, do you have the money to create the content you desire? Everything has a price, and if you’re tight on coins, this might not be the best option for you at that particular moment.

Secondly, are you able to boost conversions with the interactive content? If not, then it might not be for you.

Thirdly, will you be able to create something unique and eyecatching?

Fourthly, do you have a team ready to back you up and create inspiring content with you?

I like what I hear, so how can I get started?

Stage 1 – The planning stage. Pull together your ideas and identify what you’re trying to achieve with your interactive content. Put yourself in the customer’s perspective and ask yourself, what would push you to buy an item? How can you create an immersive user experience? What information do you want to take from your audience?

Stage 2 – The creation stage. When designing, it’s vital to make sure the team is all on the same page and creating something with the same goal.

Stage 3 – The marketing stage. Ensure you’re promoting far and wide and encouraging people to share your content.

Stage 4 – The testing stage. Check your progress, learn from your feedback, and grow with that information.

The conclusion

To sum it all up, interactive content benefits marketing in many ways – Increased shareability, visibility, increased audience interaction, boosted conversion, and a way to view feedback.

Require more assistance or want to learn more?

Contact us here at Digital Planet London.

+44 (0) 20 8617 9588


How to increase sales during the Christmas period?

With Christmas coming up sooner than later, it’s essential to have the best quality marketing possible to drive your sales.

Did you know that 38% of buyers start their holiday shop during October?

To help you with this, here at Digital Planet London, we have compiled some ideas and information to help you.

How can I increase sales this Christmas?

First, it’s important to define your goals and plan. Having your goals written down can help drive you. What are your ideal sale stats? Write them down, so they’re easier to reference at a later date.

How is your packaging? Switch up your usual with more festive packaging.

Is your website updated? Ensure your site updates all the new deals, promotions, and relevant contact information. During this season, there’ll be a lot of traffic to ensure you are available to answer any potential buyers’ questions.

Keep your most popular items stocked up – If you sell out and the word gets around, your potential buyers will start to look elsewhere for that product meaning you’ll lose out on a profit.

How’s your social media game? We have another blog article here on Digital Planet London that discusses the importance of Social Media Marketing. Check it out to learn more.

Here are some other ideas:

  • Offer gift certificates – A gift certificate or gift card is always a safe bet for those who don’t know what gift to get for their loved ones.
  • Run a promotion – Buy one get one free? Everyone loves a good deal!
  • Offer gift wrapping – Some may not have time to wrap their gifts, and a gift-wrapping service could be a live saver!
  • Pre-Christmas discounts
  • Offer free delivery – Many people won’t bother to browse some sites if there’s no free delivery offered. Free delivery over a certain spend is a good way to go!
  • Drive more sales through emails – An eye-catching email with relevant information and good deals will increase potential buyers.
  • Create a sense of urgency

Gift Cards and Certificates

Encourage the purchase of Gift cards!

Gift cards are a trendy purchase coming close to the holiday season. A great thing about gift cards is that you can promote them even after Christmas and have them valued at various amounts.

You can offer the certificate as a physical product. You can also have e-gift cards that are becoming more popular.

Promotions and Pre-Christmas discounts

Offering promotions and discounts is a great way to increase your sales. For example, would you rather pay full price for one product or half the price for two products? Deals deals deals! Put yourself in your customer’s shoes. What would you like to see?

Gift-wrapping service

A gift-wrapping service is bound to increase the customer’s experience. Why wrap your gift when you can pay an extra amount and get it done? You can add your personalized message for another small extra to make it special.

Free delivery

Having free delivery gives the illusion of getting a better deal. Offering free delivery over a certain amount is even better! – It will make your customers buy more and increase your revenue.

Sales through emails

How can I increase my business’s sales through emails?

Key components of a good sales email:

  • A popping subject line – If it doesn’t stand out, your email will likely be ignored. Engage your audience at first glance.
  • Suitable opening lines – You don’t need to use sir/madame! Think about who you’re addressing in your email. Are you on a first-name basis?
  • Delivering your pitch – Are you conveying the information needed in your email? What is the aim of this email? Don’t drag but keep the content interesting and informative.
  • Closing statement – Have you achieved what you intended to with your email? If your potential buyer has been left with thoughts of your business and your product, you’re on the right path.

Creating a sense of urgency

Ideas on how to create a sense of urgency:

  • Make it personal
  • Offer something the people want
  • Use FOMO (fear of missing out)
  • Set a deadline or countdown
  • Use the right words – Such as now, limited time, clearance, hurry, and don’t miss out.
  • Bonus incentives
  • Use numbers and statistics
  • Keep the pressure until the very end

Overall these ideas and methods will help you pump out more sales during this holiday period. A little bit of everything goes a long way. These tips are also very helpful outside of the holidays.

If you have any questions or require assistance, please get in touch with Digital Planet London, where we are happy to help. We offer various services such as email marketing, social media marketing, and search engine optimization – Check us out.

Stay safe, have fun, and enjoy.