2021 - Digital Planet

Creating a digital marketing portfolio

Are you looking to learn how to make a great portfolio to display all your skills and passion? This article will give you all the tips and tricks for creating an inspiring digital marketing portfolio.

  1. Be thoughtful in deciding what content you want to display – Refrain from putting every single piece you’ve created into one document as it can shadow pieces that really show your talent. Take some time to pick out some pieces that you feel really display your skills and passion. Pick something that reflects your progress from the start to your current position.
  2. Use only your strongest pieces
  3. Show your creative and unique work to make your portfolio stand out.
  4. Show a variety.
  5. Go for quality of content, not quantity – Too much will be overkill but too little will show that you aren’t that experienced or that you’re lacking drive and passion which is something you definitely don’t want to be displaying.
  6. Physical or online? When creating a portfolio some people and places might ask for a physical one as well so be prepared for that however an online portfolio is a great start and many accept solely digital ones anyway.
  7. High quality and high-resolution content is your best friend. If the viewer can’t see that content properly and the way it was meant to be displayed how can they understand the meanings and everything behind it? 
  8. Keep it current – Updated content that stays connected to the current time.
  9. Make it flow – When it all flows it looks crisp and is more appealing to the eye. If it looks too jumbled it may put people off wanting to learn more.
  10. Keep your content interesting.
  11. Displaying non-client work is good too! Showing your extended passion through side jobs and side pieces is a great addition to your portfolio.
  12. Don’t be afraid to ask others for their opinions on what you have on your portfolio as another eye can see what your own eyes are blind to.
  13. Don’t be scared to review, edit and try again. Rome wasn’t built in a day and neither will your portfolio, and a great one will take time and a lot of understanding.

Looking for more in-detailed tips and advice? Contact our professionals at Digital Planet London where we’re more than happy to help you create a portfolio that represents you and your work.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )

What is Pay-Per-Click?

PPC is also known as pay-per-click.

Pay-Per-Click is a marketing technique that essentially that drives traffic and creates a small income.

PPC is used on practically every browser and can also be implemented on sites. Social networking sites such as Facebook, Twitter, and Instagram have also implemented this marketing technique to increase traffic onto certain websites, pages, and links. 

“Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site”

“Pay-per-click, along with cost per impression (CPM) and cost per order, are used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running advertisement campaigns as low as possible while retaining set goals. In Cost Per Thousand Impressions (CPM), the advertiser only pays for every 1000 impressions of the ad. Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest; if the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click-through rates and the resulting total pay-per-click cost.”

There are a lot of technicalities with PPC and how it’s all calculated but it’s a proven solid marketing technique that more and more companies and businesses are investing in.

Some services offer a flat PPC rate when others offer different levels depending on your circumstances, budget, and business type.

Here at Digital Planet London, our professionals offer a PPC service with all the latest tips and tricks alongside top-of-the-range support.

Interested in boosting your PPC effectiveness? Contact us today.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )

Guide to connecting with your audience

Having a connection with your audience is a great way to create loyalty, gain followers, and expand your reach.

Here are some tips and tricks on how to create a positive connection with your audience:

  1. Learn what your audience’s personas – Get to know them by-polls, questionnaires and, the interaction quality. What social media do they use the most? This can help hugely in the promotion stages. What content are they interested in? You can definitely use this knowledge to your advantage.
  2. Talk to them, not at them – The benefit of talking to your audience is that you’ll gain your connection much quicker as well as it being strong too. If you’re just talking at them your audience won’t feel valued and are less likely to engage in future posts. It can be easy to forget that you’re talking to other people but it’s important to push past that mentality as it can become very harmful to your business.
  3.  Use the feedback – It’s easier to get the feedback rather than acting on it and delivering exactly what is being asked. Pay attention to what is being said and create a strategy on how to act upon it.
  4. Be consistent – Use all your platforms effectively by creating quality content that is shared at reasonable times. Having a schedule is not only create in creating a bond with your audience but also it can help yourself and your team out by having deadlines set. Consistency can also reflect very well as a brand and business as it shows professionalism.
  5. Be real – Humanizing your brand can make your audience feel a real connection that robotic and un-aminated text can’t achieve. Personalization is great for customer and audience engagement.

How can I use the feedback effectively? Firstly you need to listen to what is being said. Secondly, you need to collect the data and organize it and decide what will be beneficial to you. Thirdly, be open-minded even if you don’t agree. Fourthly, clarify the answers if you’re unsure. Then you’re able to accept praise and understand your strengths much better. After you’ve absorbed all that information you can go on and use that knowledge to better yourself and the business. 

What is the benefit of using feedback to improve performance? With regular feedback, it increases motivation that can produce great outcomes alongside helping set goals to move towards improvement. Goals can be difficult to set if there’s no clear message and change that is being needed however a huge change isn’t always necessary as sometimes it’s just the smaller things that need tweaking which using feedback can allow you to identify.

How can I make a poll that collects feedback efficiently:

  1. Ask only one question at once – If you’re asking too much it’ll complicate the results you’re getting.
  2. If you’re planning to ask multiple questions be sure to spread them out as doesn’t spam the feed to look like questions only. A mix of content is key.
  3. Don’t be afraid to test your questions – Not every question might get a large response but it’s okay to experiment with what your audience likes to interact with more.

Are you looking for more digital marketing tips and tricks? Digital Planet London, is a digital marketing agency with experience in a wide variety of sectors including lead generation and social media marketing.

Contact us to learn more.

+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )

hello@digital-planet.co.uk

Components of a good website

Are you interested in learning about what makes a good website? Here is a short guide for you that’ll spark your imagination.

 

  • Does your website show a clear intent? What is the purpose of the website and what is it trying to achieve? And do you know what your target audience is? Being able to cater your website to your goals and plans is a great start in creating an effective website.

 

  • Is your website technically correct? Having errors on the technical end is one of the worst things as it shows unprofessionalism. Having a website that loads fast all over the world is great for any website. No popular and top websites have huge amounts of errors remember to keep that in mind.

 

  • Is your website safe? If Google deems a website safe it’ll display a padlock in the top right of the URL bar and if it doesn’t display it the likelihood of it being unsafe is increased. Having a safe website is immensely important and if the website is unsafe it has a higher chance of getting hacked alongside leaving sensitive information vulnerable.

 

  • How’s your website design looking? Beauty is in the eye of the beholder but it’s important that your design looks clear and reflects the brand well. The user experience is important and accessibility is vital. Having a nice looking website is one thing but more into the interface is greatly important. If your website is complicated and not easy to navigate the customer/user is more likely to click off. We have experts on user interface here at Digital Planet who more than happy to assist you if you need them.

 

  • Content that focuses on the customer is very important and you need to remember at the end of the day the customer is the one who makes you money. Using other means such as social media is a great way to create a connection and learn about what your audience requires and are looking for.

 

  • Is your website mobile-friendly? Everyone these days carries a mobile phone and having your website easily accessible is a great way to cater to all audiences who may not own a computer or laptop. Here at Digital Planet London we also have readily available professionals to help you create a mobile-friendly website.

 

  • Having an SEO website is arguably the most important thing when planning and creating a website. So, what is SEO? SEO is search engine optimization that is used to increase the quality and quantity of traffic to a website. Here at Digital Planet London we proudly offer a service from experts that’ll guide you through all things SEO.

 

Are you wanting to learn more about what makes a good website? Contact us here at Digital Planet London where our experts are more than happy to assist and guide you.

 

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

Top industries 2021

With 2021 being an uncertain territory like 2020 this article measures the top industries based on growth. These results are in no particular order.

 

  1. Safety equipment and supplies wholesalers –  The early stages of the pandemic have left many nervous and panic buying which left the local supermarkets out of regular cleaning supplies and masks and even toilet paper. The safety equipment industry has hit an all-time high with many people looking for extra ways to protect themselves during the pandemic.

 

  1. Online food ordering and delivery in the UK – With everyone being asked to stay at home as much as possible the growth in food ordering sites has increased over double than before the unfortunate event of the pandemic. Ordering food is the easier alternative than opposed to cooking in some cases and working at home presenting pressure to be able to complete enough work in your own space reduces the motivation of home cooking if time isn’t managed properly.

 

  1. Online greeting card retailers and suppliers – The pandemic have left people stuck at home without much communication and sending a greeting card or a message has become the next best option. Purchasing greeting cards online is arguably much safer than walking into a store during a pandemic.

 

  1. E-Commerce and online auctions – Online auctions are the safest way to bid on items, properties, and whatnot during the pandemic. In-person auctions have been highly discouraged due to safety concerns and with many platforms that offer online auctions, it makes this a lot easier.

 

  1. Audiobook publishing – Audiobooks have risen in popularity over the last few years as it provides a great book/reading experience for those who are unable to have the time to read plus it’s a relaxing way to infuse pleasure alongside work if needed.

 

  1. CRM systems providers – The CRM system providers sell programs and software which is important in creating a management strategy for customer and client interactions as well as sales prospects and with the increase of online businesses and services during 2020 this industry is growing alongside it.

 

  1. Language learning software developers – Unfortunately, this pandemic has left many without jobs leaving a lot of empty and free time. Learning a new language has become increasingly popular as people are trying to find something productive to learn during their free time as it can relieve some of the stress caused by the events happening around the world. Despite the negatives, this has become a positive for language learning software developers as the need for good and reliable language learning resources has increased.

 

  1. Respiratory protection equipment – The need for this equipment has risen rapidly during the pandemic as it’s vital in hospitals at the moment as COVID-19 hits very hard on the respiratory system. Unfortunately, if this equipment wasn’t readily available it’ll impact hospitals drastically.

 

Are you interested in growing your business within the industry? Contact us here at Digital Planet London where we have many years of experience and we’re happy to assist you in helping you grow.

 

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )