January 2021 - Digital Planet
How to measure social media marketing success

How to measure social media marketing success?

How to measure social media marketing success? Many factors are essential to measuring the success of social media.

Target audience to convert to reach,  impressions and engagement. Having a specific target audience it’s highly beneficial to creating a larger reach, more impressions, and more engagement.

What a reach, impression, and engagement?

A reach of how many people have seen your content, an impression is the number of times your content has been displayed, and an engagement is how many times the content has been clicked on. For example, a tweet can be viewed on your feed which is an impression, and if they click on the tweet, it’s an engagement.

How can I grow my social media presence?

The first step of growing your presence is in the planning stage, where you identify your goals and your target audience.

Secondly, you need to understand what your audience needs, and being able to cater your content to your audience is vital in improving engagement. To bring people to your site or post learning about your audience will help you create content that benefits them.

Visuals are great to draw people in; how do your icons look? Are your icons placed appropriately where your audience can engage with them?

Connections and links are very important. Creating a post linked to other forms of communication increases engagement. Like a post you see and want to learn more? Use this conveniently placed link!

Share your content, and if you aren’t sharing, you’re missing out on an extended reach, impressions, and engagements. Sharing your content doesn’t take much time, and it’ll boost your numbers.

The production of valuable content is a great way to show professionalism and showcase your business or website skills, which will also bring more customers and money if applicable.

Engagement, engagement, and more engagement. If you aren’t interacting with your audience, what’s the point of using social media? The whole point of social media is to be social. You draw people in when asking questions and showing valuable content.

Must read: Effective Ways To Improve Online Presence.

Optimization is key. How can I optimize it? Use keywords that connect with your business. What are your customers searching to be able to find your website?

Hashtags are in. Using hashtags is a great way to grow your social media presence as it’s used all the time on all different popular platforms.

Consistency and schedules are a great way to connect with the audience as they have an idea of when the next post is and can check it out when it’s released. Scheduling is a great way not to become overwhelmed with the amount of content and helps you create valuable content.

Customer service is essential; being available to answer questions is a great way to support your business and customers. Also, having open hours displayed on your page is a great way to let your audience know when they should expect a reply.

Keeping all these factors, points, and ideas in mind is a great way to increase your social media presence and ultimately help you collate the resources needed to measure your social marketing success. If your numbers are going up, you’re doing a good job and getting noticed even more.

Want to learn more about social media marketing?

Contact Us at Digital Planet London:


+44 (0) 20 8617 9588

Top Digital Marketing Trends

Top Digital Marketing Trends in 2023

In today’s fast-paced digital landscape, staying updated with the latest marketing trends is crucial for businesses to thrive and remain competitive. As we enter 2023, digital marketing continues to evolve rapidly, presenting new opportunities and challenges for marketers. This article explores the top digital marketing trends in 2023, shedding light on how businesses can leverage these trends to engage their target audience, drive conversions, and stay ahead of the curve.

Personalization and AI

The era of generic marketing campaigns is gradually fading away. In 2023, personalization takes center stage, allowing businesses to create highly tailored customer experiences. By leveraging artificial intelligence (AI) and machine learning, marketers can gain valuable insights into customer behavior, preferences, and purchase patterns. AI-powered personalization tools and technologies enable businesses to deliver targeted content, recommendations, and offers, enhancing customer satisfaction and driving conversions.

Voice Search Optimization

Voice assistants and smart speakers continue gaining popularity, revolutionizing how people search for information. As a result, voice search optimization has become imperative for businesses to ensure their online visibility. In 2023, optimizing content for voice search queries is crucial for improving search engine rankings and capturing voice-driven traffic. Marketers must understand the nuances of conversational search queries and adapt their SEO strategies accordingly. Incorporating long-tail keywords and answering specific user queries can significantly boost website visibility in voice search results.

Video Marketing

The power of video content remains unrivaled in 2023. Consumers are increasingly drawn to engaging and visually appealing videos that convey information effectively. Businesses can leverage video marketing to showcase their products or services, tell compelling brand stories, and engage their target audience across multiple platforms. With the rise of short-form video platforms like TikTok and Instagram Reels, marketers can create snackable and shareable video content to capture attention and drive brand awareness.

Augmented Reality (AR) and Virtual Reality (VR)

Augmented Reality (AR) and Virtual Reality (VR) technologies are set to transform the digital marketing landscape in 2023. By integrating AR and VR into marketing campaigns, businesses can provide immersive and interactive experiences to their customers. From virtual try-on experiences for fashion brands to interactive 3D product demonstrations, AR and VR open new avenues for engagement and customer satisfaction. Marketers can leverage these technologies to create memorable experiences, foster emotional connections with their audience, and differentiate their brand from competitors.

Influencer Marketing

In 2023, influencer marketing continues to evolve and remains a powerful strategy for businesses to reach their target audience. Influencers, with their loyal following and authentic influence, hold power to sway consumer behavior and drive brand awareness. Therefore, marketers must identify suitable influencers who align with their brand values and target audience. Collaborating with influencers can help businesses tap into niche markets, build trust, and generate high-quality leads. Additionally, micro-influencers and nano-influencers gained prominence, offering a more cost-effective and targeted approach to influencer marketing.

Social Media Stories

The rise of ephemeral content continues in 2023, with social media stories taking center stage. Platforms like Instagram, Facebook, and Snapchat allow businesses to share temporary, engaging content with their audience. Stories provide a sense of authenticity and exclusivity, allowing businesses to showcase behind-the-scenes content, conduct limited-time promotions, and drive engagement. Marketers must embrace social media stories’ innovative and interactive features to capture attention, foster brand loyalty, and encourage user participation.

Interactive content

What is interactive content?

Interactive content is created so the audience engages and interacts with the post rather than passively consuming it.

2023 will continue to be a year where everyone is glued to their screen. Interactive content is an excellent form of interaction that makes the audience feel included, which, unfortunately, people may be lacking with this pandemic.

Using quizzes and polls is a great way to collect the audience’s opinion on various things, which can be utilized to the company’s advantage.

Read also: How does a messenger chatbot help small businesses To generate potential leads?

Chatbots and Conversational Marketing

As customer expectations for immediate responses and personalized experiences grow, chatbots and conversational marketing will become increasingly important in 2023. Chatbots, powered by AI and natural language processing, enable businesses to provide instant customer support and personalized interactions around the clock. These virtual assistants can handle common queries, guide customers through sales, and even recommend products or services based on individual preferences. By incorporating chatbots into their marketing strategies, businesses can enhance customer satisfaction, streamline communication, and capture valuable data for future targeting and analysis.

User-Generated Content (UGC)

In the age of social media and authenticity, user-generated content (UGC) will continue to play a pivotal role in 2023. UGC refers to content created and shared by customers, such as reviews, testimonials, social media posts, and videos. Leveraging UGC helps businesses build trust, engage their audience, and humanize their brand. Encouraging customers to share their experiences and opinions, running UGC contests, and featuring user content in marketing campaigns can create a sense of community and credibility around the brand.


What is Livestream?

A Livestream is a real-time footage being broadcasted to an audience as it’s happening.

Programs and apps like Facebook and Instagram have implemented Livestream features that increase interaction and customer relationships. With the pandemic encouraging people to stay at home with minimal physical interaction, a live streamer is a good form of virtual interaction that is safer for both parties. The growth of social media platforms’ live streams and the online age go hand in hand with digital marketing.

How to drive sales by Livestreaming:

  • Streaming hot events and launches – Increased visibility of new and exciting products is bound to stick in the audience’s mind, motivating them to do further research and or even purchase the product.
  • Live opportunities such as quizzes and competitions
  • Streaming to multiple platforms
  • Using pre-event teasers and their notifications

Must Read: How Does Interactive Content Benefit Marketing?

Data Privacy and Compliance

With increasing concerns about data privacy and the implementation of stricter regulations, businesses must prioritize data privacy and compliance in their digital marketing efforts in 2023. Marketers must ensure transparent data collection practices, obtain user consent for data usage, and implement robust security measures to protect customer information. Adhering to privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), safeguards customer trust and mitigates the risk of legal repercussions.


As we navigate the digital landscape of 2023, businesses need to embrace the top digital marketing trends to stay relevant and competitive. Personalization powered by AI, voice search optimization, video marketing, AR and VR experiences, influencer marketing, social media stories, chatbots, UGC, and data privacy compliance is key digital marketing trends. By adopting and leveraging these trends effectively, businesses can forge stronger connections with their target audience, drive brand growth, and achieve their marketing objectives in the dynamic digital age.

In this rapidly evolving digital era, staying informed, adaptable, and innovative is crucial for businesses to succeed. By keeping a pulse on the latest trends and incorporating them into their strategies, marketers can harness the power of technology, consumer behavior, and data to create impactful and memorable experiences for their audience. As 2023 unfolds, embracing these top digital marketing trends will pave the way for business growth, customer engagement, and a competitive edge in the ever-evolving digital landscape.

Are you interested in learning more about these trends?

Contact Us at Digital Planet London, where we are happy to help educate and assist you.


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