How should your company measure social media marketing success? - Digital Planet

How should your company measure social media marketing success?

There are many factors that are important to measure the success of social media.

Target audience to convert to reach,  impressions and engagement. Having a specific target audience it’s extremely beneficial to create a larger reach, more impressions, and engagement.


What a reach, impression, and engagement? A reach of how many people have seen your content, an impression is the number of times your content has been displayed and an engagement is how many times the content has been clicked on for example a tweet can be viewed on your feed which is an impression and if they click onto the tweet it’s an engagement.


How can I grow my social media presence?

The first step of growing your presence in the planning stage where you identify your goals and your target audience.

Secondly, you need to understand what your audience needs, and being able to cater your content to your audience is vital in improving engagement. In order to bring people to your site or post learning about your audience will help you create content that benefits them.

Visuals are great to draw people in, how do your icons look? Are your icons placed appropriately where your audience can engage with?

Connections and links are very important. When creating a post having it linked to other forms of communication increases engagement. Like a post you see and want to learn more? Use this conveniently placed link!

Share your content, if you aren’t sharing you’re missing out on an extended reach, impressions, and engagements. Sharing your content doesn’t take much time at all and it’ll definitely boost your numbers.

The production of valuable content is a great way to show professionalism and to showcase your business or website skills which will also event in bringing more customers and money if applicable.

Engagement, engagement, and more engagement. If you aren’t interacting with your audience what’s the point of using social media? The whole point of social media is to be social. You draw people in when asking questions and showing valuable content.

Optimization is key. How can I optimize it? Using keywords that connect with your business. What are your customers searching to be able to find your website?

Hashtags are in. Using hashtags is a great way to grow your social media presence as it’s used all the time on all different popular platforms.

Consistency and scheduling is a great way to create a connection with the audience as they have an idea of when the next post is and are able to check it out when it’s released. Scheduling is a great way to not become overwhelmed with the amount of content and help you create valuable content.

Customer service is important, being available to answer questions is a great way to support your business and support your customers. Also having open hours displayed on your page is a great way to let your audience know when they should expect a reply.

Keeping all these factors, points, and ideas in mind is a great way to increase your social media presence and ultimately help you collate the resources needed to measure your social marketing success. If your numbers are going up it means you’re doing a good job and getting noticed even more.

Want to learn more about social media marketing?

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