February 2021 - Digital Planet

Business tips for beginners

This guide is brought to you by Digital Planet London to give you great tips to help beginners in their business starting adventures. Starting a business especially in 2021 may seem daunting but we have many experts readily available to help you and give the best advice possible.

  1. Know your own limits and your own targets – Remember that your motivation and drive will reflect in your business and if you’re not in the position to put a large amount of energy, time, and dedication into this project then opening a business may not be for you at this time. Not only there are mental limits there are also money limits that need to be accounted for, and will you be in the position to push for this? Opening and starting a business requires you to put yourself out of your comfort zone and if you feel like you aren’t ready for that then you aren’t ready for a business it can seem quite intimidating and challenging if you’re not fully ready for it
  2. Picking the right business industry – You need to research what is good alongside what type of business you want as it may seem good to you but may fail from a business point of view. Think of fresh, new ideas that’ll appeal to the current and modern-day trends.
  3. Know all about your competitors – Researching into who you’re going to be up against is vital as you don’t want to copy another business as it’ll lose its charms however you can use what they didn’t succeed to your advantage as you’ll know what to avoid and what areas need improvement. Use the competition to spark motivation and determination within yourself and your own business.
  4. Believe in yourself – If you don’t believe in what your doing then it’ll reflect and can be very bad especially if you’re trying to encourage an investor, why you may ask? If you don’t believe why should an investor believe? The way you come across is very important in a business.
  5. Plan your success – What are your goals and what is your ideal final destination? Knowing these things will help the process of starting, owning, and running a business much smoother as you have a clear idea of what you want. You will learn more and more as the process goes on but having a base is heavily important as it allows you to move through each step from start to finish clearly.
  6. The operational needs – What do you need? Who are you selling it to and how will it work behind the scenes? Think employers, customer service, media presence, and all of the things behind the scenes that the customer may not visibly see.
  7. Don’t be lazy – It’s way quicker to execute plans as soon as possible rather than delay everything as it shows how eager and motivated you are.
  8. Start small then work your way up – You have to remember that every business has to start somewhere for example Amazon didn’t start out that big and neither can you. When starting small and you see the good results and the increases in areas that matter such as profits and reach then you can consider expanding your business.
  9. Don’t let mistakes put you down – Learn from your mistakes and use them to your advantage because if you fixate on them too much it can bring your motivation and energy levels down which is something you don’t want to do at all.
  10. Be open to learn from others – Alongside learning from your competition and your own business there are many groups that will have people in the same boat as you looking for advice and tips that can help you greatly.
  11. Research potential investors – When you know what an investor is looking for it’s easier to align what you want and what they’re wanting to splash the cash in. There’s a wide range of investors out there so don’t feel discouraged if you can’t find someone who is looking for what you have to offer straight away.
  12. Learn about digital marketing – This day and age is a complete playground for digital marketing and familiarising yourself is a great way to start. With the unfortunate event of the panic, digital marketing has become the new norm for almost everything business and it’s highly recommended by many to invest time, money, and knowledge into it.


If you’re wanting to learn more about the digital marketing aspect feel free to contact us here at Digital Planet London where our trained professionals are more than happy to assist you in many areas from email marketing to website design.


+44 (0) 20 8617 9588 ( UK )

Best Marketing Strategy for 2021

Are you looking for ways to improve your marketing for the new year of 2021? This article is crafted to give you the best marketing strategies that are predicted to grow in 2021 based on the popularity in 2020.


  1. Education within the content – Content with an educational purpose has been on the rise and considered more valuable content. Using knowledge is a way that’s used to build an audiences’ trust which is essential for marketing.
  2. Personal marketing messages – Creating content that utilizes demographics and analytics.
  3. Updated content – Having updated and consistent posts is a great strategy to create a professional image of the business and build foundations for a relationship with the customer. Another benefit of updated content is the potential of an increase in organic ranking which can lead to more traffic which can then lead to new customers.
  4. Video content – In 2020 video content popularity increased heavily and is expected to rise even more in 2021 due to videos giving a sense of familiarity and providing a connection to the audience. If you have the time and resources I highly recommend adding video content into the mix alongside your updated and valuable content.
  5. Livestream – Alongside the regular video content, live streaming has been on the increase too. A lot of social media sites such as Facebook and Instagram now offer a live option to live stream which has a variety of benefits such as increasing engagement to increasing page activity.
  6. Podcast – Podcasts have been getting more and more popular amongst many of all ages which can be a great strategy to add more variety to your content. Podcasts are great for interviews and deeper discussions which would be too long to go into a regular video.
  7. SEO – Using SEO to your advantage is a great way to increase your online presence which will convert an impression to engagement. There are many ways to improve SEO which our team here at Digital Planet London are happy to help you with, the contact information will be available at the end of this post.
  8. Email marketing – Email marketing has been a popular way to increase sales conversion for the longest time and it can become even easier and less time consuming with an automated system.
  9. Voice technology – Voice recognition has started to become the new norm within the past few years and with this, it’s a great addition to the regular chatbot.
  10. Expand your blog topics – With a lot of new events happening there are plenty of topics to talk about and discuss which can easily be written out into a blog article format.

Our team here at Digital Planet London are here to assist you in your marketing needs, don’t hesitate to contact us and we’ll try our best to help you elevate your digital marketing experience.



+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )