Best Marketing Strategy for 2021 - Digital Planet

Are you looking for ways to improve your marketing for the new year of 2021? This article is crafted to give you the best marketing strategies that are predicted to grow in 2021 based on the popularity in 2020.


  1. Education within the content – Content with an educational purpose has been on the rise and considered more valuable content. Using knowledge is a way that’s used to build an audiences’ trust which is essential for marketing.
  2. Personal marketing messages – Creating content that utilizes demographics and analytics.
  3. Updated content – Having updated and consistent posts is a great strategy to create a professional image of the business and build foundations for a relationship with the customer. Another benefit of updated content is the potential of an increase in organic ranking which can lead to more traffic which can then lead to new customers.
  4. Video content – In 2020 video content popularity increased heavily and is expected to rise even more in 2021 due to videos giving a sense of familiarity and providing a connection to the audience. If you have the time and resources I highly recommend adding video content into the mix alongside your updated and valuable content.
  5. Livestream – Alongside the regular video content, live streaming has been on the increase too. A lot of social media sites such as Facebook and Instagram now offer a live option to live stream which has a variety of benefits such as increasing engagement to increasing page activity.
  6. Podcast – Podcasts have been getting more and more popular amongst many of all ages which can be a great strategy to add more variety to your content. Podcasts are great for interviews and deeper discussions which would be too long to go into a regular video.
  7. SEO – Using SEO to your advantage is a great way to increase your online presence which will convert an impression to engagement. There are many ways to improve SEO which our team here at Digital Planet London are happy to help you with, the contact information will be available at the end of this post.
  8. Email marketing – Email marketing has been a popular way to increase sales conversion for the longest time and it can become even easier and less time consuming with an automated system.
  9. Voice technology – Voice recognition has started to become the new norm within the past few years and with this, it’s a great addition to the regular chatbot.
  10. Expand your blog topics – With a lot of new events happening there are plenty of topics to talk about and discuss which can easily be written out into a blog article format.

Our team here at Digital Planet London are here to assist you in your marketing needs, don’t hesitate to contact us and we’ll try our best to help you elevate your digital marketing experience.

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