July 2021 - Digital Planet
How the pandemic is changing marketing trends

How the pandemic is changing marketing trends

As global economies begin to realign after feeling the effects of the pandemic, marketing trends are changing to follow new customer trends. As global supply chain issues rock the developed world in the wake of increased consumer demand, marketing has changed to keep up.

As life returns to normal, consumers are looking for opportunities to spend their increased savings after a year of feeling trapped. Leveraging this new demand can be an exciting opportunity for your product to grow and reach new customers.

For those willing to use humor, making people feel good about returning to life, and the opportunities ahead is a great way to get customers to begin engaging with your product.

It’s all-important to reach customers where they are. After a year of staring at laptop screens trapped inside, people will be spending a lot of time out enjoying their new levels of freedom.

Physical advertising can be an easy way to get eyes on your ads, consistently and repetitively. Customers will also respect physical ads to a greater degree. Increased respect for the brand is gained when your product exists in reality rather than in a digital space, such as through social media.

It’s also important to consider new ways your product can be used to accommodate the new normal. Leveraging customers’ new sense of freedom and hope is an excellent way to inscribe a good feeling in potential customers about your product and increase sales.

When selling a product, it’s also important to consider all aspects of your business. Consumers have a much greater interest in a brand’s moral standing, which can affect their purchasing decisions.

Showing customers how your company holds to a moral compass will increase your sales over time as customers will want to know that their spending decisions align with their morals.

The pandemic continues to affect global trends and alter countries’ economies, both large and small. Unexpected changes can come from anywhere, and it’s vital to be ready for them.

An uncertain future looms large, and opportunities abound. Website development, lead generation, SEO, and social media marketing are just some of our trusted team’s services. Don’t hesitate to contact us!


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Technologies to look out for

Technologies to look out for in 2022

As we enter into a new decade on the tail-end of a global pandemic, new technologies are beginning to emerge and take society in new exciting directions. With the invention of the smartphone over a decade ago, it’s hard to imagine life without them. As we look to the future, new inventions promise to change how we interact with our world.

The past few years have seen the rise of VR. With the incredibly popular Oculus Quest 2 released at the beginning of the year, it’s never been easier to use this fascinating technology. With little competition in the space, it’s no surprise there are rumors aplenty regarding a possible Apple rival.

AR is nothing new, and pop culture has long given us glimpses at what this technology might look like, and now it seems that the future may be near. With plenty of rumors circling about the following category-defining product from Apple and Google Glass gaining strength in the enterprise sector, AR is sure to be a sector worth keeping an eye on.

While the world recovers from the effects of the Covid-19 pandemic, great leaps are being made in medical science. Great leaps in engineering always come in times of need. Bioengineering is no different. The production of multiple vaccines in a year is an impressive feat, and the mRNA vaccines were developed much faster than in previous virus breakouts.

Looking to the future, this technology is bound to have far-reaching consequences. Moderna, one of the leading Covid-19 vaccine suppliers, is trialing mRNA vaccines for use against HIV. Researchers hope that with this process, issues that have persisted for years can finally be fought.  

Building from this, Moderna has also begun human trials for a flu vaccine using the same mRNA technology. The research behind this has existed for around 20 years, but now it has finally found use with such a pressing need. As more researchers look into this process, the future of medical science is an exciting one.

Every year more countries dedicate themselves to an electric vehicle future. The UK recently announced that they would ban the sale of new non-electric vehicles beginning in 2030. Car manufacturers across the globe are reacting to new strict guidelines as more and more transition to fully electric product line-ups.

With this type of cutting-edge research and investment taking place, companies involved in all supply chain steps see a marked increase in growth. EVs are causing a massive increase in demand across sectors, from battery manufacturers to resource miners.

Thanks to this increased research into EVs, even transportation that was once thought impossible is becoming a reality. Green Goblin’s Esque hoverboards and flying cars are now a part of our reality and moving into the commercial sector.

Technology never stops innovating, and with more appetite than ever before, the next decade will see some incredible inventions. Not sure what to focus on? Here at the digital planet, we can help you get organized and ready for our new futuristic landscape.

Interested in growing your business? Contact us today!


+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )