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Business tips for beginners
Posted on Categories iT news, Marketing

Business tips for beginners to start a new business

This “Business tips for beginners” guide is brought to you by Digital Planet London to give you great tips to help beginners in their business starting adventures. Starting a business, especially in 2022, may seem daunting, but we have many experts available to help you and give you the best business start up tips. Without further ado, let’s see the business ideas for beginners.

  1. Know your limits and your targets – Remember that your motivation and drive will reflect your business. If you’re not in the position to put a large amount of energy, time, and dedication into this project, then opening a business may not be for you at this time. There are mental limits, but there are also money limits that need to be accounted for. And will you be in the position to push for this? Opening and starting a new business requires you to put yourself out of your comfort zone, and if you feel like you aren’t ready for that, you aren’t ready for a business. It can seem intimidating and challenging if you’re not fully ready for it.
  2. Picking the right business industry – You need to research what is good alongside what type of business you want as it may seem reasonable to you but may fail from a business point of view. Think of fresh, new ideas that’ll appeal to the current and modern-day trends.
  3. Know all about your competitors – Researching into who you’re going to be up against is vital as you don’t want to copy another business as it’ll lose its charms; however, you can use what they didn’t succeed to your advantage as you’ll know what to avoid and what areas need improvement. Use the competition to spark motivation and determination within yourself and your own business.
  4. Believe in yourself – If you don’t believe in what you are doing, it’ll reflect and be very bad, especially if you’re trying to encourage an investor. Why, you may ask? If you don’t believe, why should an investor believe? The way you come across it is significant in a business.
  5. Plan your success – What are your goals, and what is your ideal final destination? Knowing these things will help you start, own, and run a business much smoother as you have a clear idea of what you want. You will learn more and more as the process goes on but having a base is vital as it allows you to move through each step from start to finish.
  6. The operational needs – What do you need? Who are you selling it to, and how will it work behind the scenes? Think employers, customer service, media presence, and all things that the customer may not visibly see behind the scenes.
  7. Don’t be lazy – It’s way quicker to execute plans as soon as possible rather than delay everything, as it shows how eager and motivated you are.
  8. Start small, then work your way up – You have to remember that every business has to start somewhere. For example, Amazon didn’t start that big, and neither can you. When starting small and seeing excellent results and increases in areas such as profits and reach, you can consider expanding your business.
  9. Don’t let mistakes put you down – Learn from your mistakes and use them to your advantage because if you fixate on them too much, it can bring your motivation and energy levels down, which is something you don’t want to do.
  10. Be open to learning from others – Alongside learning from your competition and your own business, many groups will have people in the same boat as you looking for advice and tips that can help you immensely.
  11. Research potential investors – When you know what an investor is looking for, it’s easier to align what you want and what they want to splash the cash in. There’s a wide range of investors, so don’t feel discouraged if you can’t find someone looking for what you have to offer straight away.
  12. Learn about digital marketing – This day and age is a complete playground for digital marketing and familiarising yourself is a great way to start. With the unfortunate event of the panic, digital marketing has become the new norm for almost everything business, and many highly recommend investing time, money, and knowledge into it.

If you want to learn more about digital marketing, please contact us here at Digital Planet London. Our trained professionals are happy to assist you in many areas, from email marketing to website design.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

Importance Of Social Media
Posted on Categories iT news

The Importance Of Social Media In COVID-19

What is the importance of social media?

Since the unfortunate incident of the pandemic, many businesses have been lagging, and there have been adverse effects on b2b and b2c businesses. The world has been facing these extensive effects, but social media is the savior of marketing amid the COVID-19 pandemic. The crisis has caught many business owners unaware, and the unpreparedness has been causing risks of losses. The statistics of the virus cases have been rising and causing more threats to the marketing strategy for businesses. The primary strategy causing success for business owners is social media like the Facebook marketplace.

Most data is transmitted through social media platforms nowadays. You can easily convey important product information to masses of online audiences through social media platforms. The strategy has led to the success of many businesses during this pandemic. Social media has many positive impacts on businesses, and it’s a great promotion tool for b2b products.

How COVID-19 Has Affected Business, B2b, And B2c

Since the coronavirus outbreak, many businesses have been facing the challenge of staying in business, and social media is the main marketing strategy.

The decrease in profits in the business industries is significant, especially in hospitality and tourism businesses. There are many negative impacts on businesses, especially the financial capacities. From the reports of businesses trying the marketing agency London to sell their products, it’s vital to go digital as a business owner during the pandemic.

Uncertainty for business success has been on the rise this year after the outbreak of COVID-19, and it’s evident in the revenue, sales, liquidity, and cash flows of businesses. The economy has been shifting due to the negative impacts causing stagnation in businesses. Despite these challenges, social media platforms have enabled business owners to stay in business.

All B2B and B2C have been going digital, and working from home has been working perfectly for them. The new normal has been working remotely, but without social media platforms or digital agencies, businesses wouldn’t be booming.

Many businesses were selling traditionally by negotiating orally, but the pandemic shows the need for digital marketing and virtual businesses/ online marketing strategy.

The economic challenges have been on the rise since the outbreak of the virus, and the main effect on the business sector is losses. Since the pandemic, many businesses have lost clients, affecting companies financial capacity. The result has been conducting lay-offs to employees, giving employees unpaid leaves, or firing them.

The vaccine has not been created yet, and this has been causing many constraints on businesses because the recovery time is still unpredictable. The main thing that is helping businesses to strive is social media and digital platforms. Many companies are reaching out to customers through Facebook marketing and selling online. Customers can access products and make purchases quickly, revolutionizing the B2B and B2C sectors.

How Social Media Helped This B2b And B2c In Covid-19? And How The Businesses Who Don’t Have Social Media Presence Get Worst For Their Business?

Due to the pandemic restrictions, many adverse effects have been on the business sector, especially the supply chain. There have been significant changes in consumer behaviors, and e-commerce has been the winning sector in the business world.

Joining the e-commerce sector can be challenging, and several strategies lead to a successful business during the pandemic. Through the strategies, businesses have been gaining many benefits. Social media has been the last resort during these trying times, and these are the strategies many business owners have been following.

These are the strategies businesses have been putting in place during these challenging times of coronavirus outbreaks;

  • Businesses have been moving their customers to online sales platforms. Through social media marketing, customers have been getting updates on the new products in the market, among other things. Business owners must create a new page for customers, adding them to the platform and keeping them involved in business discussions.
  • Monitoring customers’ behavior is easier through social media platforms. The more you learn about your customers’ specifications, tastes and preferences, the higher the level of customer satisfaction.
  • Businesses have been meeting customers’ needs easily through online platforms, and this has been aiding in streamlining returns in B2B and B2Cs.
  • With a web store, businesses have been retaining customers despite the closure of physical stores. Social media platforms have enabled customers to reach out to sellers and place orders online. Many business owners have free delivery services, making it easier for customers to shop online.
  • The best thing about b2b going digital is that they can easily display their stock levels and pricing. Business owners have flexibility, and customers can track their deliveries easily.

The role of Digital Planet agency to the companies that are worsening during the lockdown or pandemic

After the pandemic outbreak, the only way for businesses to thrive is through social media platforms. The digital planet agencies have been helping to connect customers to sellers despite movement restrictions.

The solution to disrupted supply chains is digital agencies and social media platforms. Many customers can get satisfaction through the virtual revolution and still interact effectively with sellers. That’s how businesses have been scaling up on the process of virtual businesses and increasing cash flows amidst the pandemic. Market power has been improving through digital agencies, and this has been favoring some B2B and B2Cs during the pandemic.

These platforms have been creating safer means of conducting businesses, and this has been improving customers’ decision-making processes. Businesses can focus on the proper maximization of financial resources amidst the pandemic through digital planet agencies, and this has been aiding in proper planning. Social media marketing strategy has improved relevance because there have been several challenges since the pandemic.

Digital approaches have been helping businesses as long as you know the target audience as a business owner. Once you understand the everyday things that clients search for, you can strategize on ways of meeting their needs. Through updating your web content, you often build proper relations with customers.

Business Marketing on Black Friday - Tips to be successful in this season
Posted on Categories iT news

Black Friday Marketing Strategy

Longer nights and shorter days can only mean one thing; The holiday shopping period is starting. This time every year, businesses worldwide will be taking part in one of the most significant retail events of the year – Black Friday and Cyber Monday. 

Black Friday is coming up soon, and it’s the perfect way to increase your sales despite the global pandemic of COVID-19 trying to hold us back. But what are the black friday marketing strategies? Read on to learn more!

What is Black Friday?

Black Friday is an informal name for Friday following the United States Holiday Thanksgiving. For a while now, many stores have used this event to boost sales as many people love to see new and exciting deals all year round, especially since it’s coming up to Christmas soon. Did you know Black Friday is one of the biggest shopping days of the whole year? It’s predicted to be even more significant than ever since the start of the lockdowns.

What is Cyber Monday?

Cyber Monday, also known as Blue Monday, is the marketing term for the Monday after Thanksgiving. Cyber Monday is essentially the Black Friday of online shopping.

Black Friday Marketing Strategies

How can I prepare my business?

Firstly, how does your website look? 

  1. Make sure your website is updated with all the latest news and details about your products – The customers and potential buyers need to be able to see what’s fully on offer before they spend their money.
  2. Do you have an engaging product description? Along with the details, you need to be including words that you think will stand out to your audience and pull them in.
  3. Are your images of the highest quality? A customer can’t see what they could be buying if there’s 1 pixel – Make sure to have invested in good quality photography products to capture your product well in a still image.
  4. Is your website mobile friendly? This can be a make-it or break-it for some potential customers.
  5. Is your page fully functional? Having pages that won’t work properly can make or break it for your sale.

Is your website prepared?

Be prepared to have increased traffic! During this time, many businesses prefer to span their deals over a week instead of just one day, which helps decrease the chances of your website crashing hugely. No website running = no sales.

Are your staff ready? 

Be sure to have a decent amount of staff on hand ready for everything. Most importantly, ensure they’re supported physically and mentally to take on the stress of big events such as Black Friday and Cyber Monday because we’re all humans. Unhappy staff feeling under-appreciated could be your downfall if not taken seriously.

How’s your social media game?

We have an article covering the importance of social media in sales and revenue increase.

Long story short – Social Media will be your godsent during this time. Because everyone is online shopping, using your social media effectively will draw in more people to increase your potential buyers.

Email Marketing

If your social media game isn’t on point, we hope your email marketing game is better. During the run-up to Black Friday, you’re bound to see an increase in email-exclusive deals from all brands.

How can I make mine stand out from the crowd?

Here are a few tips:

  1. Simple and engaging logo – Get potential buyers’ attention when they open the email.
  2. Do you have a sense of FOMO(fear of missing out)? Countdown timers and limited-time codes are key.
  3. Reward and loyalty schemes are great ways to get returning customers.

Advertising

Social Media is a great free way of promoting your products and your Black Friday Sales, don’t underestimate the power of paid ads. The algorithms on social media platforms now have made it a lot more challenging to get reach on some posts, so unless you have a viral post, it’s hard to get noticed without proper planning and guidance by professionals. 

Here at Digital Planet London, we have created an article giving you strategies to generate quality leads from Facebook for FREE.

I believe, our Black Friday marketing tips you help you increase your sales. Happy marketing!

Need help getting started with any of these ideas? Contact our team at Digital Planet London, and we’ll be happy to help you make the most out of your Black Friday 2022