August 2022 - Digital Planet
How to Become a Marketing Automation Specialist

How to Become a Marketing Automation Specialist?

Marketing automation is a technique that automates mundane and monotonous repetitive marketing tasks. Many businesses use marketing automation softwares to generate and find potential leads and maintain and nurture healthy relationships with their customers.

But How to Become a Marketing Automation Specialist? Read on to learn more!

Before adopting this practice, brands usually spent a lot on TV, press, and radio advertisements. After this, there used to be a dedicated sales team that used to make phone calls, go door-to-door to sell the product and post promotional emails manually to find new prospects.

How do the old methods of marketing work?

After going through the whole hassled process of manual marketing, when the sales team identified a prospect, they would convert them into a paying customer.

1. The advent of the Internet:

With the advent of the Internet and the digital revolution, the whole domain of marketing ad sales has been revised positively. Business-to-business and business-to-company can find new sales leads online using various marketing automation software. This is one of the many benefits of marketing automation.

Marketing automation specialists use various marketing tools like websites, social media, and online advertising using Google AdSense. These tools funnel the prospects to web pages to capture their email addresses.

2. Then, after the email process:

Once these emails are sent to the potential customers, the marketing automation specialists use various marketing automation softwares to convert and nurture the potential prospect into a paying customer.

3. The customer journey:

Imagine your business sells a $3000 consulting package. Potential customers won’t buy the package impulsively; they need guidance through the sales process.

  • First, they need to gain awareness of your product’s existence.
  • Next, they need to understand what benefits it might bring to them.
  • Then, they may need some information to help them satisfy any objections they have about the product.
  • Finally, they might want to see reviews and testimonials from previous buyers.

In marketing, this is called the customer journey. And at each stage, a prospect needs different information to move them along.

Conclusively it can be said that the ultimate goal of marketing automation specialist skills is –

  • Getting the right content to be pitched to the customer
  • Pitching the right deal in front of the right customer
  • Pitching the correct product and correct advertising at the right time.
Becoming a marketing automation specialist

Becoming a Marketing Automation Specialist

If you are inclined toward learning new and latest technologies and ways to sell and grow your business, you must think about how to become a marketing automation specialist. This technology and this domain can help your business achieve great heights and success. The qualifications that you need to become a marketing automation specialist include a degree and technical skills. Most employers prefer applicants with a degree in marketing, advertising, or communications. Some positions that focus on more-technical duties require a degree in computer science.

Must read: Ways To Improve Your Feedback Process

The Real Tasks of a Marketing Automation Specialist

The real job of a marketing automation specialist is to handle day-to-day duties related to automated marketing campaigns. The main job of a marketing automation specialist is to –

  1. Designing email marketing flows and email campaigns.
  2. Brainstorming fresh marketing ideas with colleagues.
  3. Designing and writing interactive social media posts.
  4. Using business analytical softwares to interpret and analyze business performance and spot its weaknesses.
  5. Creating tests and strategies to improve campaign performances and business growth.
  6. Improve and work on various digital marketing strategies.

What Does a Marketing Automation Specialist Do?

Marketing automation experts hold a special position in any company’s marketing team. They play a vital role in propagating any business among potential clientele. The business analysts come up with the results on how the business strategies work and how much traffic the website can accumulate. But after that, it is the prime responsibility of a marketing automation specialist to make sure that enough efforts are made by the marketing and advertising teams to make the product reach the potential customer base.

Also, these people ensure the timely generation and execution of various promotional activities according to the changing market conditions. For example, during COVID, it is the job of these marketing automation specialists to run the product campaigning in such a way that people can make the most of it without the need to go out and buy the product, like facilitating home deliveries and putting that up on banners for the customers to acknowledge.

Special skills needed to become a marketing automation specialist

You need not look further for people who wonder how to become a marketing automation specialist. You need the following marketing automation specialist skills to be able to stand in the market with this job –

  • Tech-savvy
  • Communication skills
  • Content creation
  • Creative writing
  • Data Analytics
  • Marketing automation processes
  • Project Management and collaboration skills
  • Data-driven decision making
  • Setting up workflows
  • Understanding of the used database

If you have the following skills or can learn them, you can become a marketing automation expert.

Conclusion

In the end, it can be said that marketing automation specialists act at the heart of any business. If you are starting up your new business or trying to revive an old one, you must understand the current market scenarios and act accordingly. In the current market, having a good product or providing excellent service is not enough. It is quintessential to accumulate the correct number of people and target the right audience. So, for these promotional and propagation activities, having a marketing automation specialist in your marketing team is essential.

Frequently Asked Questions

What are the various marketing automation softwares?

The various softwares used for promoting any business by the marketing automation specialists are –

  1. Email autoresponder for sending drip email sequences.
  2. Social media marketing software for automating the company’s social media presence.
  3. Keyword research tools to identify the words potential customers use to search the internet.
  4. Content Internet systems for creating websites and blogs.
  5. Marketing analytics tools to understand campaign effectiveness.
  6. Customer relationship management software for storing customer data.

How much do the marketing automation specialists get paid?

Well, there is no definite pay scale for marketing automation specialist jobs, but usually, these people get paid somewhere between $40-50,000 annually.

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How Does Information Technology Bring Employees Closer to Upper Management

How Does Information Technology Bring Employees Closer to Upper Management?

We all are living in a technology-driven world. Some other forms of technology drive everything from tip to toe. If you are not a tech-savvy person or do not have any knowledge about the latest tools and technologies, then you will lag. Especially in a business environment where keeping yourself acquainted with the latest trends in technology can make you grow, it is quintessential to stay well-versed with the latest trends in information technology.

Let us read this article about how does information technology bring employees closer to upper management.

Information Technology – A boon

In today’s market, each office – tech or non-tech- depends on technologies for its smooth functioning. Information technology is a field that is useful in all domains – banking, production, energy, finance, etc. IT industry experts have the highest salaries and get leverage everywhere. So, to be efficient with what you do, a person must incline information technology.

Apart from this, there are various other benefits of having the upper hand on information technology for your professional growth.

Information Technology Benefits

Benefits of Information technology for employees:

Any employee belonging to any department in an office will get entitled to several benefits if he is tech-savvy. Even if you are not in a profession requiring technical proficiency, your technical side will still give you some leverage.

Technology eases many complicated processes within minutes, which is why the employee must be proficient in IT. Employees with a good command of the latest tools and technologies will better maintain employee-management relationships. Also, the top management will pay extra attention to employees who are better able to resolve issues.

Some essential IT tools that you can learn to become a better employee for upper management are –

  1. MS Office tools like MS Word, MS Excel, and MS Powerpoint.
  2. Simple design tools like Canva and Adobe Illustrator.
  3. Simple language tools like Grammarly and Quillbot.
  4. Google tools like Google Meet, Google forms, Google Calendar, etc.
  5. Online meeting platforms like MS Teams, Zoom, Google Meet, etc.

These IT tools are very easy to learn and do need specific training. These are the essential tools and technologies; if you learn the most efficiently, half your work is done.

Benefits of Information technology for employers:

Keeping in line with new technologies benefits both the employee and the employer. The employer who is not as tech-savvy as the staff will never be able to supervise or guide the employees properly. To be able to guide the employee and keep a check on the employee’s performance, an employer must be well-versed with various information technologies like –

  1. Google suits, including Google meet, google forms, google mail, etc.
  2. MS Office
  3. Mail browsers like Outlook, Gmail, Hotmail, Yahoo, etc.

Conclusion

In the end, it can be concluded that it is essential in today’s world to keep yourself updated with two things – current affairs and the latest tools and technologies. If a company wants to facilitate good employee-management relationships, it must ensure that the employees are constantly trained and equipped with the latest information technology trends.

Also, the employees must be well-acquainted with critical technical skills to ensure stable growth and success in their organization. A tech-savvy employee will be looked upon more attentively by his upper management. So, IT is essential in strengthening employee-management relationships and bringing the employees closer to upper management.

Now you understand, How Does Information Technology Bring Employees Closer to Upper Management. If you have any questions or queries, please comment below.

What is B2B Public Relations

What is B2B Public Relations?

A business-to-business (B2B) transaction, also known as a B-to-B transaction, takes place when two businesses, such as a manufacturer and distributor or a distribution company and a retailer, deal. Business-to-business transactions are those that take place between businesses as well as between a business and a specific consumer. Business-to-business transactions are compared to business-to-consumer (B2C) and business-to-government (B2G) agreements.

Businesses conduct trades or participate in trade with one another under the business-to-business model. Business to business, often known as B to B (B2B), refers to a scenario in which a company sells goods or services to other companies. A manufacturing company may connect with a distributor or a retailer in this situation.

But What is B2B Public Relations? For instance, a business-to-business relationship exists when one company provides raw materials for the company’s production. Business-to-business (B2B) transactions are distinct from B2C transactions, which include a company’s clients.

Understanding Business to Business (B2B)

A business-to-business model is any supply chain that involves companies trading with one another until each business’s specific needs are addressed. Before a finished product reaches the end user, manufacturers, wholesalers, and retailers often participate in a business-to-business transaction. The business-to-business model allows for the interchange of information as well as commodities and services. This is also a sort of business-to-business practice when employers and employees from various organizations communicate with each other, exchange information, and share knowledge. Business-to-business interactions account for a significant portion of trade in many countries.

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B2B E-Commerce

Business-to-business transactions and swaps of goods and services carried out via the internet or other electronic channels are examples of this type of transaction. B2B e-commerce is what is referred to as this type of transaction. The internet offers many chances for firms to flourish and execute transactions with one another. Many firms use the internet to conduct business with other businesses because it offers a dynamic, profitable, and productive environment. B2B e-commerce is a sizable contributor to the economy in the United States. E-commerce between businesses is predicted to contribute 17% of the industry by 2023, up from 12% in 2018. Companies can conduct B2B transactions using a variety of online supplier exchanges and platforms.

What is Public Relations (PR)?

Did you ask yourself what is b2b pr? PR is an active management policy adopted by companies and people, especially those whose businesses and success run only because of their market reputation. It’s a management process that deals with your company’s communication process with the outside business world and the customers. These agencies are intended to create positive images and perceptions about a company or its reputation, image, or product. This is done so that people speak and think positively about your business. In simple words, it can be said, PR puts your brand in front of the eyes of the people and the market.

Benefits of having a b2b public relations agency

It is impossible to gauge the benefits of hiring a powerful b2b public relations agency for your company or brand. We see advertisements through digital media marketing everywhere around us. All this comes under PR activities somehow. However, there are still a few measurable benefits of hiring an impactful b2b PR agency which are –

  1. Visibility – A good PR cell will help your company develop strong content and editorial plan. This ensures that your brand or company is visible in the right light and can easily be found with high digital currency.
  2. Value – By serving and portraying a blessed image of your company, these PR cells or agencies give the most compelling message to the correct audience. It decides who is that target audience and acts in the correct direction accordingly to make your product more appealing to them.
  3. Understanding – PR agencies also have a great understanding of showing the product’s true use and representing the correct understanding of the product in front of the target audience. These agencies ensure that the product that the company is about to launch or the services that a business is prepared to serve are understandable by the target audience, thus, increasing the market scope of your business.
Role of Business to business marketing in PR

Role of Business to business marketing in Public Relations (PR)

Business-to-business marketing is a special domain within PR that helps organizations create a better image of their product or services in the market. This specialism provides aid to the organizations to sell their products and services to other organizations. It does not target the general public or the general market, but it targets other businesses.

If you have watched Shark Tank, you must have seen how people sell their businesses and their ideas not to the audience or the potential customers but to other investors and business owners.

This is usually done when a person wants investors to invest in their businesses or products. This way, the sale is not directly made to the public. Instead, it is sold to other businesses.

Business-to-customers (B2C), on the other hand, is a practice of using PR activities to propagate the product or business among the customers directly. Like a shopper and buyer relationship.

What should a B2B-PR company do?

A business to business public relations company should have –

  1. A Clear Plan – Any PR agency should have a clear plan. When a PR agency does not have a clear plan or idea, it will be a sheer waste of money and resources.
  2. Proactive Engagement – To make a brand or a business famous and more engaging, the PR agency should have a wide reach and proactive engagement. For example, nobody knew Starbucks in India before TATA bought it. Similarly, Croma and Tanishq is a sub-brand of Tata. People buy these products because of the assurance of TATA and not Croma or Tanishq.
  3. Ideation – Your PR agency should have an established process when developing ideas for articles, campaigns, and thought leadership. Effective public relations rely heavily on the ability to think beyond the box.
  4. Impeccable writing and communication skills: PR is about managing perceptions to further your brand. Any PR agency must have a team of powerful graphic designers, engaging and interactive content writers, and people from the creative prism.

This way, if B2B-PR is used effectively, then a business can bloom.

Now you know What is B2B Public Relations. If you have any questions, please comment below.