Monthly Archives: September 2022

An online business without SEO is like having a milkshake without milk. SEO is the backbone of a website. Do you know what do you need to balance when doing SEO? Balancing budgets, technical capabilities, team resources, and interconnected marketing channels is key to good SEO. To achieve their organization’s long-term goals, SEO teams must be good team players and flexible, or if you are doing your SEO, you must be aware of all strategies. If you are looking for compelling SEO strategies for your business, I suggest you read and consider the tips discussed below.  

What Is SEO?

Before looking for what you need to balance when doing SEO, you must be aware of SEO itself. An SEO strategy aims to increase the visibility of a website on a search engine results page, which in turn increases traffic and sales for a company’s website. But what to expect from SEO? SEO will aid in ranking your site and increase organic traffic. Organic links are the main focus of SEO; however, more aggressive tactics are often used as part of a traditional marketing strategy.

What Do You Need to Balance When Doing SEO? 

Proper use of Keywords 

Throughout the titles and descriptions of your content, you should use keywords to optimize it for search engines. Search engine rankings will improve if you include relevant keywords on your site. 

Use keywords to make your content more relevant to your target audience. If you are doing your SEO, ensure you know the keyword’s density and volume; otherwise, you will lose ranking. You can use a keyword tool to find out what keywords to use. Ensure you include your chosen keywords in your title and description for optimal SEO results.

Content promotion on media platforms

Social media can enhance your reach and increase the number of people who see your content. A social media campaign can also help you build links to your website, improving SEO rankings. When people share your content on Facebook or LinkedIn, search engines will consider it higher quality.

Furthermore, social media can also be used to promote your content and create engagement and social signals. More people will see your content if you promote it on social media. Having a following of engaged users with your content is especially useful if you have worked hard on your social strategy.

Search engines

It is also essential to consider the search engines’ needs and your own. Creating relevant and keyword-rich content is the best way to ensure it is relevant to your audience. You mustn’t stuff keywords into your content. Rankings can be negatively affected in the long run by this. A website with more content is more likely to be found by search engines. SEO can help you reach the top of the SERPs with ease.

Shareable content

Link-building and content marketing can be enhanced by creating highly-shareable content.

The importance of shareable content for SEO can be attributed to several factors. Link building and reaching a broader audience will result in your content reaching a larger audience. Sharing your content with a larger audience can increase traffic to your website and search engine visibility. 

Performance and user experience

Some search optimizations might also adversely affect user experience metrics such as site speed and mobile friendliness. A video, for example, can be a great SEO tool for keeping people on the page longer. Video loading can be slow if it’s implemented poorly. The site might lose users if videos play automatically. If you consider making significant changes, you should first take a baseline of critical metrics such as speed and user engagement. 

Link building

Clicking off your page will take your readers to a competitor’s website. While your blog should link to high-quality resources, it is also essential to link to low-quality ones.

You can also create relationships with other bloggers by linking to other blogs. You can build relationships with other bloggers by sharing content and commenting on their blogs. 

Linking to other blogs is beneficial for SEO and networking.

Competitors analysis

Researching your competitors as part of a successful SEO campaign is also essential. The strategy you develop for ranking can be improved if you understand what they are doing. The entirety of their strategy should not be copied, as this may result in penalties from Google. 

Rather than ignoring their current practices, improve them. More traffic and sales will result from a higher ranking. To succeed in SEO, users must have a personalized experience and quality content.

Now Is the Time to Blend Your SEO Efforts

Have you ever thought about how long SEO changes take? Have you ever wondered what it would be like if traffic increases in London could lead to increased revenue for your business? As one of London’s leading SEO companies, Digital Planet offers some of the best services on the market. As part of our SEO services, we will help you understand what you need to balance when doing SEO when it comes to optimizing your website, and we will make sure that you are getting high-quality traffic, not just any traffic. Thus, to know what do you need to balance when doing SEO, visit our website and get more tips!

Birthdays should be celebrated especially, right? In this modern era of technology, every happiness and celebration has moved online. Various moments are celebrated through social media and other platforms. One of the most popular and oldest platforms is Facebook, one of the oldest and most used.

In total, Facebook has over 2.9 billion users around the globe. Many people have found their way from physical advertisement to digital advertisement and marketing. Who doesn’t like birthday discounts ad especially when you are a teenager? If you are one of those people finding a new marketing way, why don’t you go for Facebook? In this article, we will talk about how to run a Facebook birthday discount ad.

What Are Facebook Ads?

Before knowing how to run a Facebook birthday discount ad, it is essential to be aware of the Facebook birthday ad campaign or how it works.

So based on Facebook activity, demographics, and device information, a business creates the advertisement and serves it to Facebook audiences.

What is the Process Involved?

It is not difficult to understand how Facebook ads campaign works.

Small businesses use it for limited geographical and time-limited marketing campaigns because it is easier to use than search engine advertising. As with any digital marketing channel, Facebook Ads campaigns are more effective when designed and monitored by an expert.

Is a Facebook Birthday Campaign for Me?

You can do it if you have learned how to run a Facebook birthday discount ad or campaign. Paid campaigns like this are used to reach people approaching their birthdays. As a reward for their achievements, discounts or gifts are usually offered.

It is popular to run Facebook birthday ads because they are effective; however, they only work if you target an audience with a narrow target audience. Make sure that your offer is appropriate when running ads. Offer something you think the targeted audience might be interested in. Last but not least, find out when high Facebook usage is prevalent in the region you’re targeting. By doing this, you can determine when your ads should appear.

Despite their simple appearance, birthday ads can be a bit problematic to set up. You risk losing leads if you offer a coupon immediately unless you capture contact information. As a result, you might waste your ad budget. A customer journey typically involves several touchpoints. Your contact information is crucial to retarget, re-engage, and lead conversion.

Hence, you have to think of a unicorn tactic. Syncing your Facebook advertising campaigns with your campaigns will help you re-engage and nurture your leads.

Running Facebook Birthday Marketing Ads Like a Pro

Facebook Ads manager has a section for birthday targeting under “Life Events.” Setup is easy with the Facebook ads manager.

To ensure you convert the people who want to take advantage of your offer, you must set up a multi-step sales funnel before we get started. As Facebook offers incredible targeting capabilities, it’s essential to understand who your customers are. You must find your target market to sell your product at a discount on their birthday. Facebook birthday marketing should not be difficult if you keep practicing and learning.

How to Run a Facebook Birthday Discount Ad, Without Hassel?

After a brief understanding of Facebook birthday ads and how they work, it is time to look into the steps to be followed to launch a birthday ad.

Creating a Facebook ad

If you use an ad blocker on your browser, you should first disable it for business Facebook.

Your ad is displayed in a preview while creating it on Facebook. Using Facebook’s advertising tools might be difficult with your ad blocker enabled. So it would be best if you disabled it while using them.

The next step is to sign into your Facebook business page account at business.facebook.com. At the top of the page, you will find a button that says Create Ad. 

Decide What Your Goal Will Be

Facebook adverting dashboards can be accessed from any route using a modal window.

Choosing one of the left-hand options will enable you to select a goal.

In this way, you can choose the goal you want to achieve. Choose to Get more website visitors as the goal for your birthday discount campaign.

Birthday discounts are intended to encourage familiar customers to make a purchase. A discount tailored to their needs can encourage them to buy. It is your website that will lead them to that end goal.

Must Read:

• How Quickly Should You Contact Inbound Leads?
• How Have Social Media Tools Most Likely Affected Personal Selling

Define Your Target Audience

Choose the People you choose by targeting them in the Audience section.

Once you’ve selected your audience, you can edit it by clicking on the pencil icon nearby. Our birthday-based targeting will look like this.

Scroll down to Detailed targeting to find the Browse button.

The Demographics section should have the default settings. If it isn’t already selected, then it must be selected.

The Life events dropdown menu will appear once you click this link. The Birthday option is revealed. If you plan to run a continuous advertisement, ensure the Upcoming birthday box is checked.

Identify Audience

You can control who sees your Facebook ads by targeting them by age, location, and gender. Because this method does not target a large audience, conversions are higher.

It’s hoped that you have already defined your target market and who it comprises. The time has come for you to make your selection. It is important to determine the target audience’s target location, age range, and gender. Specify which counties your business serves if you are a local business.

With these changes, you will move from targeting a specific audience to targeting a broad audience. This scale suggests staying within the green line in the middle. As soon as you have completed the steps, click Save Audience.

Add Your Content

Rather than using images and videos from your Facebook page, create a dedicated image for your ad. You can design your images using tools available online. Enter coupons, discounts, or birthdays in the search box to find templates you like. Once you have finished designing your ad, save it as a PNG. Create a birthday discount ad, upload it to Facebook using the Edit option, and then click Upload new.

Target a Destination

You need to specify the URL of the part of your website that is being promoted in the Website URL field.

In addition to your homepage, your shop page, your menu page, your booking page, a product page, and others, you could have many other pages on your website that qualify. Next, select the label for the button.

Set a Duration 

The schedule contains this section, which is located at the bottom of the page. When you choose Upcoming birthday, you will see a continuous advertisement. Click the End date field to select the advertisement’s end date. A start date can also be selected along with an end date.

Make a Budget for Each Day

For each day you run your Facebook birthday discount ad, determine how much you want to spend.

The budget that Facebook refers to as daily is your weekly budget. On certain days of the week, platforms spend more time ensuring that your ads are effective.

You can set a spending limit on your account to prevent going over budget. It is beneficial here to run multiple continuous ads.

The limit will not change or reset until you reset it yourself.

Publish Your Ad

As part of the Placements section, Facebook allows you to specify where your birthday discount advertisement will appear. Facebook, Instagram, and Messenger have default settings.

Bottom Line

If you are done with learning how to run a Facebook birthday discount ad, you should now move to the next step. You must be aware of what you are supposed to do after your ad has been launched. Knowing more about birthday marketing techniques or some best Facebook conversion ads is better.

An inbound lead is a business marketing strategy where the buyer is drawn to the seller through attractive campaigns and website content. Companies use marketing strategies where they attract potential buyers. Once the buyer shows interest, contact is made with the lead to turn the potential buyer into a real-time buyer/client. But How Quickly Should You Contact Inbound Leads? Read on!

Often sellers are lost in the lead follow-up time, which causes them to lose a potential sale. They are often confused as to how quickly they should contact inbound leads. When responding to inbound leads, we have to find the perfect fit; not too early and not too late, the time needs to be just right. The timing of when you should contact inbound leads is crucial because it ensures you have the maximum response rate from your buyers. You cannot simply respond to the client at your discretion, but a statistically proven timeslot ensures a high response rate from the clients.

According to a Harvard Business Review study, the optimal lead response time for determining how quickly a business should contact inbound leads is 5 minutes. According to the study, it was found that a company was 21x more likely to get a fruitful response from their inbound lead if they made contact within 5 minutes or less.

When should you NOT contact your inbound leads?

Making your inbound lead wait too long will most likely result in losing buyers. The reason is that the longer you wait, the more likely you are to lose the interest of a buyer. It is essential to make contact when you are still relevant in the potential buyer’s mind. Quality of content and timing are two crucial components of ensuring a successful inbound lead.

How long does it take for the inbound lead to contact the company back?

Inbound lead response time may take a little longer to bear fruit after your first call. You must remain in contact with the lead via email to ensure they are well versed in the quality of the product and its benefits. Lead follow-ups are essential to ensure you do not lose your lead.

It is important not to overthink when you should contact inbound leads. Our suggestion would be to make sure that you are not too late in contacting the lead, and even if you are late, you must still make contact with the lead. To skip contacting the lead would be a lost opportunity for the company. If the lead is interested in the content provided by your business, then it is very likely that they will continue to be interested in buying from the business. As a business, you must not let leads slip away from you and should continuously strive to make contact.

Must Read:

• How To Get Leads From Facebook?
• Facebook Messenger Chatbot For Business To Generate Potential Leads
• How Have Social Media Tools Most Likely Affected Personal Selling

What is the process of contacting an inbound lead?

When contacting an inbound lead, you must have your due research done to contact them. Since it is clear, as per research, that inbound leads show the best results when contacted within 5 minutes of getting the lead, it is required that research is prepared within that time before you begin your communication with the lead.

To be done with the research on time, your business or your company will need a standardized process that helps them do quick research and make contact. Although companies might prefer different steps for their standardized process, some basic steps might prove fruitful.

Step 1: Notification is sent for a lead

Step 2: A sales representative is assigned the lead

Step 3: A quick research on the lead is conducted and forwarded to the sales representative

Step 4: The sales representative gets in contact with the lead

Now you know How Quickly Should You Contact Inbound Leads. If you have any questions or queries, please comment below or contact us!

Have you ever looked up a product on Google and, within hours, had ads for similar products pop up on your social media application? These tailored ads make skeptics feel as though big brother is watching them when in reality, these ads are advancements brought to the internet world by Artificial Intelligence. Marketing is no longer the same. This is how social media tools have most likely affected personal selling.

What is personal selling?

Personal selling is a face-to-face mode of communication between sellers and buyers. This mode of selling or marketing is relatively expensive and time-consuming, so it is commonly used by businesses aiming to make a big sale. Often the product being presented is technologically advanced and costly, which explains the willingness of businesses to sell the product through personal selling. Personal selling was a preferred choice at one point in time because it allowed a human to human contact, which helped build personal connections and create long-term business relationships. This selling mode may have been popular a couple of years ago; it has changed with the advancement of social media.

Must Read:

• How To Become A Marketing Automation Specialist?
• How Does Information Technology Bring Employees Closer To Upper Management?
• What Is B2B Public Relations?

So, how has social media changed personal selling?

Personal selling was a popular mechanism as it allowed customers to change how they presented their products to influence buyer behavior. Still, with the assistance of social media and advanced internet technologies, sellers no longer have to put long hours into changing their presentations to fit different customers better. The AI mechanism used across social media influences the way ads are marketed. Thanks to social media tools and advanced technology, customers get ads catered to, especially them.

Part of the reason personal selling did and continues to do so well is its customizable nature which, with the help of social media, has become even more pronounced and more effective in B2B marketing. Another factor that made personal selling so likable was its humanistic characteristic. Although replicating a human-to-human connection exactly is difficult, AI does come eerily close to the prospect. Social media has transformed personal selling for the better of businesses.

Social media tools and their influence on Marketing

Different types of social media tools serve different utilities in marketing. Examples of these “social media tools” include listening and publishing platforms and competitive analysis tools in the business world. These tools are utilized by businesses to address their customers. Businesses can publish social media content through these tools to market their products. The published content produces a response from the customer base, which is utilized to understand customers better and create more sophisticated advertisements to address an even more significant customer base.

Marketing is about selling your products or portraying your product as the best fit for a customer’s needs. Through data analytics used by social media applications, businesses are remarkably easily connected to their customer base and can tailor their advertisements to target individual customers. This makes us feel like the ads we see on social media are explicitly targeted.

Today’s technology is so powerful that it connects people to their potential interests in less than two hours, thus assisting businesses in reaching their customer base. Now, technology is not only addressing the needs of customers, but it is also creating needs.

Social media can also be used to broaden a customer base. No longer are businesses sending their salespersons to bring “new business,” as data derived from cookies used on social media helps do the job for us. With how social media tools have most likely affected personal selling, salespersons no longer spend hours trying to convince people to purchase their products. Instead, intelligent businesses utilize this characteristic of social media to manufacture a demand for their products. This is how social media helps sell products.

How Have Social Media Tools Most Likely Affected Personal Selling

The Rise of Social Media Tools

Social media platforms have experienced exponential growth, revolutionizing the way people interact and consume information. The popularity of platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube has skyrocketed, providing a vast landscape for personal selling. These platforms offer a range of tools and features that enable businesses to reach and engage with their target audience effectively.

Enhanced Reach and Targeting

One of the most significant advantages of using social media tools in personal selling is reaching a global audience. Unlike traditional selling methods, which are often limited by geographical boundaries, social media allows businesses to connect with potential customers worldwide. Moreover, social media platforms offer sophisticated targeting and segmentation capabilities, allowing businesses to deliver personalized content to specific demographics, interests, and behaviors. This level of precision targeting significantly enhances the effectiveness of personal selling efforts.

Building Relationships and Trust

Social media tools have transformed how businesses interact with customers, offering new avenues for building relationships and establishing trust. Through these platforms, businesses can communicate with their audience, respond to inquiries, address concerns, and provide valuable real-time information. This direct and immediate engagement fosters a sense of trust and credibility, strengthening the relationship between the business and the customer. Furthermore, social media provides opportunities for users to generate content, such as reviews, testimonials, and user-generated posts, which serve as social proof and further enhance trust in the selling process.

Amplifying Brand Awareness and Visibility

Social media tools have become powerful platforms for brand promotion, enabling businesses to amplify their brand awareness and increase visibility. By leveraging these tools, businesses can share compelling content, including images, videos, and articles, which have the potential to go viral and reach a vast audience. Social media influencers have also emerged as key players in personal selling, as they can sway consumer opinions and drive purchasing decisions. Collaborating with influencers allows businesses to tap into their follower base and expand brand reach.

Data Analytics and Customer Insights

Social media tools offer valuable data analytics and customer insights that can revolutionize how businesses approach personal selling. Businesses can better understand their target audience by tracking and analyzing customer behavior and preferences. These insights can then be leveraged to tailor personalized selling strategies, deliver relevant content, and optimize sales approaches. Social media analytics provide businesses with real-time data on engagement, reach, and conversions, enabling them to measure the effectiveness of their selling efforts and make data-driven decisions.

Challenges and Limitations

While social media tools have brought numerous benefits to personal selling, they also present challenges and limitations that businesses must address. Privacy concerns and data security issues are prevalent as businesses handle vast amounts of personal information. Negative feedback and reputation management are other challenges, as dissatisfied customers can express their opinions publicly, potentially damaging a brand’s reputation. Balancing automation and personalization is also a concern, as businesses strive to deliver personalized experiences while automating certain aspects of the selling process. Lastly, the need for specialized skills and resources arises as businesses navigate the complex social media landscape and stay updated with evolving trends and tools.

Future Trends and Innovations

The future of personal selling through social media tools is promising, with several emerging trends and innovations on the horizon. The social media landscape is constantly evolving, and businesses must stay informed and adapt to these changes to stay ahead of the competition.

One notable trend is integrating artificial intelligence (AI) and chatbots in personal selling. AI-powered chatbots can automate customer interactions, handle basic inquiries, and provide personalized recommendations. This frees up sales professionals’ time, allowing them to focus on more complex tasks and build deeper customer relationships.

Predictive analytics is another area of innovation that holds great potential. By leveraging data from social media platforms, businesses can identify patterns and trends, allowing them to predict customer behavior and preferences. This enables businesses to tailor their selling strategies and provide relevant offers and recommendations to individual customers, increasing the chances of conversion.

Furthermore, advancements in social media analytics and AI-powered lead-generation tools provide businesses with actionable insights to identify high-value prospects. By analyzing social media data, businesses can identify potential customers who exhibit buying signals and engage with them in a targeted manner, increasing the efficiency and effectiveness of the personal selling process.

It is also anticipated that social media tools will continue to evolve, with new platforms and features emerging. Businesses must remain vigilant and effectively adapt their strategies to leverage these new opportunities. Staying informed about the latest social media trends and technologies will be crucial for businesses seeking to maximize their selling efforts.

Final Words

In conclusion, we have reviewed how social media tools have most likely affected personal selling. The extensive reach, precise targeting, and data analytics capabilities have transformed how businesses connect with their audience. Building relationships, establishing trust, and amplifying brand awareness has become more achievable through personalized communication and user-generated content. While challenges exist, the future of personal selling through social media tools looks promising. By effectively adapting and leveraging these tools, businesses can stay ahead in the dynamic landscape of personal selling.