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How Content Marketing is Changing the Game
Posted on Categories Marketing, Uncategorized

How Content Marketing is Changing the Game

We all know content marketing is an unavoidable part of digital strategy nowadays. To run a campaign? You need value-adding content. To engage and attract customers? You need content according to your audience’s interest. To generate leads? You need powerful content! And what not!

Successful businesses are well aware of the importance of the need for engaging content, and we’re going to explain why and how? Read through the article to learn what content marketing is and how content marketing is changing the game!

What is Content Marketing?

Content marketing refers to creating and posting content to engage potential customers. It involves the creation of relevant content to attract the audience and take them to the call to the action stage. It works for companies who want to rank their products/services in Google’s search engine. It may not produce instant results, but it is helpful in the long run. Plus, it’s a one-time effort, and you enjoy the outcomes.

Why is Content Marketing Important?

Its importance can be estimated from how content marketing is changing the game in today’s world. Nothing can engage people for multiple minutes other than engaging content. And there isn’t a single type of visitor coming to your site. People visit to extract useful information, for research purposes, or for other purposes.

Before publishing anything for your company, you must know the importance of content marketing for your company. From the start, it should be obvious why your company needs relevant content. 

When you successfully answer these questions, you will understand that content develops the relationship with the audience, eventually benefiting your company in the long run.

What types of content marketing are there?

Content does not merely include blog posts and articles; it also includes

  • Small pieces of articles (usually 100 words long) with images
  • The long form of articles,
  • Visuals, including graphs and tables.
  • It is also comprised of images and videos you use to engage and retain more audience.

It depends on your industry type and what content will engage the people more.

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What is content marketing in digital marketing

What is content marketing in digital marketing?

Content marketing is one of the techniques or types of digital marketing. Content marketing is digital marketing, but digital marketing does not only include content marketing. From the digital perspective, content is diverse. Content marketing is anything you create in the form of media and take in front of your audience.

Content marketing examples

The blogs, videos, or posts you interact with on Instagram and Facebook surround content marketing. Let’s get better insight into how content marketing is changing the game.

Spotify wrapped playlist

It is one of the most successful content marketing campaigns. In it, the users of Spotify music get a round of all the music they have listened to the following year. All the songs appear according to their genres, year of release, and the artists’ names on a colorful and attractive theme.

Spotify also creates a playlist containing the songs the user has listened to, and the user can also share that on social media platforms.

Canva’s design school

It adds value to its customer’s experience by teaching them how they can create great images with minimum effort using Canva. Canva suggests related designs and instantly helps the user select the desired design. This is why it has become one of the most popular used apps nowadays.

Girl with Dog’s YouTube channel

Girl with the Dogs is a channel on YouTube that a Canadian pet groomer runs. The channel features outclass content marketing as it entertains its viewers and shows her grooming skills. Her excellent content marketing strategy has won several clients and expanded her services to cats and occasional pigs due to her excellent content marketing strategy.

Effective Content Marketing Strategy

So many people are into learning skills related to content marketing. But how many are interested in designing an effective content marketing strategy that makes a difference?

But why do you need a strategy to move on?

Content marketing strategy answers the following questions: What are you doing? Why you’re doing it? What’s your target audience? And who are your competitors? When you get the answers to these questions, it’ll become easier to spend time and money creating content for your business.

So, an effective content marketing strategy involves planning, maintaining, and scheduling your content that aims at a specific audience to engage, which will eventually build your business.

Let’s see this from another perspective. Content marketing also involves following effective SEO practices. Before jumping on to writing the content, make sure the keyword research is relevant. Good SEO will make your content appear to people and eventually be accessible to potential customers.

Content marketing VS Social media marketing

As defined above, content marketing involves creating and displaying content to engage potential customers or attract new ones. In comparison, social media marketing is a way to extend the reach of content marketing using social media platforms.

Content marketing builds brand awareness and encourages customers to revisit your website. On the other hand, social media marketing involves interaction with your customers directly.

It’s easier to reach out to the brand’s owner via social media, while the content only engages people and makes them aware of your existence.

But both content marketing and social media marketing go hand in hand for businesses to help them get exposure, increase sales, and get feedback via social apps.

To Wrap up!

Content marketing includes developing and displaying content (of all types, including images, videos, blogs, and short or long-form articles) to maximize the reach. The article covered content marketing’s importance, how content marketing is changing the game, how it has become an inevitable part of businesses, and how businesses have used content marketing to reach audiences. Before working on developing the content, formulating a content marketing strategy is essential. An effective content marketing strategy also involves targeting the right SEO practices. Content marketing and social media marketing are needed to reach your targeted audience and meet your business goals.

Which Careers Would Best Benefit From Having Technology Skills
Posted on Categories Career

Which Careers Would Best Benefit From Having Technology Skills?

The computer is one of the most fabulous creations of modern technology. On the other hand, the internet is the latest discovery of science and the most significant advancement in communication and technology. It has broadened our knowledge and made us more thirsty for the unknown. In that case, this blog will provide a comprehensive guide to finding the perfect career based on your skills and interests. So whether you are searching for which careers would best benefit from having technology skills, this blog is for you.

A Career in Web Development

Undoubtedly, web development is a promising career. Web Developers are in high demand across different industries, and a worldwide gap in web development skills has most observers forecasting high demand well into the future. A Web Developer’s career path tends to follow two distinct routes, depending on whether you are finding for the security of a salaried position or prefer to have the autonomy of freelancing. Under the web development section, you can do the most demanding sector like

You might want to become a Web Developer because many high-paying jobs are available. In addition, web Developers can work from anywhere, and web development jobs offer an excellent work-life balance. Though there are several different specializations within web development, the bottom line is that most jobs in web development are considered great careers in terms of salary, benefits and perks, and opportunities for advancement.

However, being a Web Developer is not without its challenges, as the field involves continuous learning, problem-solving, and critical thinking. In addition, this field never stops changing as new technologies, best practices, and other innovations are introduced. Therefore, web and Software Developers must work hard to keep current on the latest coding languages and industry trends to stay relevant throughout their web development careers.

Career in Digital Marketing

A Career in Digital Marketing

A digital marketing career is so thrilling that this field constantly evolves as various platforms are introduced. A digital marketing manager continuously spreads out and sees trends in the present impact discoverability. Building a digital marketing experience encompasses every facet of a brand’s online presence.

The most requested experience in this sector includes

  • Social Media Marketing-SMM
  • Content Strategy
  • Search Engine Optimization-SEO
  • Lead Generation and PPC
  • Email Marketing

For this reason, there are so many facets to the digital marketing strategy that the number of related jobs is relatively high. Unfortunately, however, the industry is facing a crisis — the digital skills gap.

Digital marketing is a well-paid job. You do not need an academic degree in digital marketing. Moreover, a few companies ask for it during job interviews, which is unimportant. Good knowledge of the field and its workings will make you a desirable candidate. I need to take continuous training and online courses, become experienced, and explore multiple options to stay on top of trends. Connect with the team and build a personal brand to grow your career in digital marketing.

A Career in Graphics Design

Graphic design is an excellent career for those people who are creative thinkers and enjoy art. There are many design needs across the industry, so Graphic Designers have many suitable chances to take on a wide range of new and exciting projects.

In a recent survey of more than 17,000 design professionals, the Dribble Global Design Survey found that the most in-demand graphic design jobs in 2019 were

While relevant work experience is applicable for many, volunteer projects, personal projects, employers, and internships can all showcase your skills. Most graphic design jobs require a minimum of 1 year of experience, though smaller companies tend to be more lenient. Even applying for graphic design jobs, you can start freelancing immediately to build your portfolio further.

Conclusion

Now you know which careers would best benefit from having technology skills. It is no secret that technology skills are becoming increasingly important in the workplace. Whether you are looking for a career in Web development, graphics design, digital marketing any other related field, having the right technology skills will give you an edge. So what are you waiting for? Start learning the ropes of these exciting careers with us today!

What is the Difference Between Technology and Media
Posted on Categories iT news

What is the Difference Between Technology and Media?

Technology and the media are part and parcel, and neither can be separated from the present world in most core and semi-peripheral nations. Though technology and media are interwoven, there are some differences. Without further delay, let us discover the difference between technology and media.

What is Technology?

Technology refers to methods, systems, and devices from scientific knowledge used for practical purposes. In other words, it is used to solve problems or gain objectives. It can be either hardware- or software-based, and it can use in various ways, such as to create, store, or distribute information.

What is Media?

On the other hand, Media is the plural form of communication, which refers to the storage and transmission of the channels through which information is delivered. It also refers to all print, digital, and electronic communication. The printing press has influenced how and where data is shared.

The Reason Behind the Difference Between Technology and Media

There is a vast difference between technology and media. Technology is a scientific knowledge system for practical purposes, industry, or everyday life. On the other hand, Media is a means of communication, like radio, television, the Internet, and newspaper.

Technology is about creating new things or improving existing ones. For example, scientists may use technology to develop new medical treatments or invent new types of energy. Engineers may use technology to create faster or more efficient vehicles.

Years ago, people could not communicate and interact without difficulty. Nowadays, a phone, instant message, fax, or video conference call can easily connect people. As a result, the “friction of distance” is lessened, and the world begins to shrink metaphorically.

Moreover, consumers may use technology to buy products online or find new ways to entertain themselves. However, on the other hand, Media is about conveying information that can be used to inform, entertain, or educate.

For example, the news media may use the Internet, radio, and television to deliver the day’s news. Moreover, social media may use the same tools to connect people and share information. However, technology and media are two very different things.

How Does Technology Affect the Media?

Technological progress has allowed people to engage with Media on smartphones and computers. Now people are connected through social media wherever they go because everyone has a smartphone in their pocket or purse.

The Importance of Technology and Media

Technology has evolved slowly from around 100 years ago, and now it has improved and updated on a vast scale within a short period. Artificial Engineering is one of the transforming technologies that can change the world. Technology has affected almost all sectors. It has changed our lives and is very important for all of us.

The Advantages of Technology and Media

The Advantages of Technology and Media

1. Education

Technology in education has changed the procedure of learning. Using technology, we can get an education within a short period and in an inefficient way. Technology provides immediate access to quality information and helps to learn more quickly.

2. Business

In today’s world, every business has to use technology to enhance their work, increase production, attain goals more efficiently and effectively, reduce costs, reduce human error, track business needs, etc.; every business uses technology in some way.

3. Healthcare

The Healthcare industry is rapidly growing with updated technology. Nowadays, patients can check their health and can be monitored at home. The technology is used for monitoring. People can quickly get their health reports and tests using simple mobile apps.

4. Revolutionizing Drug Discovery

Many companies like Turbine and Deep Genomics utilize AI and Machine Learning technology to revolutionize drug development.

On the other hand, Media is everywhere. Think about it. Social Media is a form of mass media, television, and radio. Even this newspaper is a form of mass media. As students, we consume a crazy amount of mass media daily. It is a must for those trying to earn a degree and will most likely always be present in our lives. However, with good comes wrong, even with mass media. Mass media is vital for reasons such as academics or creativity. However, it can be harmful if you cannot form your opinion and are quick to believe sources that benefit your views.

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The Disadvantages of Technology and Media

The Disadvantages of Technology and Media

Though Technology and Media have many advantages, it has some disadvantages too. The Disadvantages of Technology and Media are given below:

1. Lack of Interest in Studying

The most important things for the students are their ambitions and goals, which they must achieve and study for. Nevertheless, due to the extensive use and addiction to technology, they lose interest in the study. They always want to use computers, mobile phones, tablets, and play stations.

2. Environmental Problems

Modern technology affects our living environment. Therefore, any pollution in our surrounding environment harms humans and other living things like air pollution, sound pollution, and water pollution.

3. Decrease the creativity of people

Another worst thing about modern technology is the decrease in people’s creativity. However, they busy their minds using only modern gadgets by using excess technology. So, they lose their creativity.

4. Health Problems

It also creates health problems. Many diseases are found in people due to the overuse of tech. Many people use their mobile phones nowadays, Which also affects people’s health, like damage to eyesight, damaged hearing, increased obesity, brain cancer, asthma problems, skin cancer, and increased obesity.

5. Security Issues

Security is also one of the issues detected. People refer to the use of advanced technology security systems in their houses, offices, and factories.

6. Waste our Time

Technology and Media waste our precious time. Most people use many modern gadgets and waste valuable time, like television, video games, music players, and mobile phones.

7. Addiction to Technology and Media

In today’s modern world, most people are addicted to technology and media. Every age, notably teenagers, is most affected by technology. We find people busy using their mobile phones when we go anywhere in a restaurant, on a bus, or in a taxi to public places.

Conclusion

The above discussion is about the differences between technology and media. We hope you better know after reading this article and understand the exact purpose of this article. We are trying to let people know all technology’s benefits and harmful effects and be aware of how they use it. It all depends on the people on how they are using the technology. If they are using technology in the wrong way, then the result will be worse for them.

Google Analytics Consultant UK
Posted on Categories Consultancy

Google Analytics Consultant UK

It can be challenging to set up Google Analytics at first and manage it correctly. Let Google Analytics experts handle the hard work so you can focus on working on your business. Want to know more about google analytics consultant UK? Read ahead!

Google Analytics – What is it? 

It is a website analytics service currently offered by Google as part of its Marketing Platform brand that tracks and reports on website traffic as part of its Website analytics service. 

What are Google Analytics consultants? 

A strategic marketing plan can be developed when diving deeper into the primary data available with Google Analytics. An expert can help you uncover essential data that would otherwise be lost; they will also help you interpret it so you can develop a marketing strategy.

How Do They Work

When learning about Google Analytics consultancy, you must know that numerous web analytics agencies provide similar services. But the main point is how they work.

Implementing analytics

Initially, they configure data from a client’s website using tools such as powerbi, customized dashboards, Google Sheets, and Tag Manager. Organizing data and sharing files with your team makes finding relevant information much more accessible.

Analyzing Google Analytics data

All other steps are crucial except this one. Google data studio and other tools allow Google analytics experts to analyze data more efficiently. Analyzing traffic data and web analytics allows us to determine whether the marketing strategy meets business objectives. There is no loophole too small for a Google analytics consultant to overlook.

Campaign tagging

To track how successful your marketing strategy is, we tag campaigns. They overwrite the Google analytics data collected with the information you provided. Through Google tag manager events, you can track how well your Google Ads efforts are received and what happens with the mail you send to clients via email marketing.

Evaluation & Planning

You will plan and evaluate as soon as you and the Google analytics consultant are on board. Website analytics consulting will assist you in setting up your Google Analytics account and developing a strategy to overcome all the challenges. By user behavior, our Google tag manager expert molds the digital marketing strategy within your website, which results in optimized performance.

Audits and reviews

The google analytics consultants perform regular Google Analytics audits to determine how well our strategy works for your company. To achieve your business goals, you need to succeed through Google Analytics. You can see how well your search engine ranking is improving and how your conversion rate optimization is doing with the custom reports.

Benefits of having a google analytics expert

Benefits of Having a Google Analytics Expert

Analyze web traffic

Using web analytics, you can measure which keywords the visitors use to search for products and services and how many viewers visit a particular website. Visitors are tracked via various sources, such as search engines, email, social media, and display ads. The conversion rate for each of these is also shown. Any business can use this information to decide where to focus and invest its resources.

Bounce rate tracking

Whenever someone visits a website page and then leaves the page without taking any action or clicking any links, they refer to this as a bounce. Likewise, the bounce rate is calculated by dividing total visitors by total bounces. With a high bounce rate, visitors may have given up because they couldn’t find what they were looking for. Optimizing a page with a high bounce rate will enhance the visitor experience since every page on a website should be tracked.

Campaign optimization

Any link to a website can be tracked using Google’s URL builder. Through this, marketers can measure how effective their campaigns are and which campaigns result in the most conversions. As a result, their resources can be better aligned with suitable campaigns or channels. The return on investment (ROI) would be high when resources are appropriately aligned. When marketers understand what works and what doesn’t, they can invest time in optimizing the right strategies and drop the ones that don’t.

Google Analytics consultant UK

Are you still looking for a Google Analytics consultant UK? Look no further! Digital planet has all the solutions to your problems. You get all the services under one roof, from SEO to web development and graphic design. A highly exceptional and trustworthy team of the digital planet makes sure that you get your desired results. So why are you still waiting? Hire a google analytics expert from the digital planet and get your work done in no time!

Benefits Of Hiring a Graphic Designer
Posted on Categories UI/UX Design

Benefits Of Hiring a Graphic Designer

Are you looking for a graphic designer? Do you know what the benefits of hiring a graphic designer are? Read ahead to know more!

Who is a graphic designer?

Graph designers create artwork by assembling images, typography, and motion graphics to create a design. The work of a graphic designer entails the creation of visuals for publications, printed materials, and electronic media, including brochures and advertising.

Why are Graphic Designers so important?

A good Graphic Designer is dedicated to creating innovative content that resonates with their audience. Their work needs to be designed with different marketing tools depending on customers’ needs. 

Responsibilities of a graphic designer

  • Ensure that visuals are conceptualized following specifications
  • Preparation and presentation of rough drafts
  • Design illustrations, logos, and other materials using software or by hand
  • Each graphic should be colored and laid out appropriately
  • Produce the final design in conjunction with the copywriter and creative director
  • Various media should be tested for graphics
  • Maintain a visually appealing and brand-consistent layout and graphics
Responsibilities of a graphic designer

Benefits of hiring a graphic designer

There are so many benefits of graphic design for businesses. Graphic designer benefits are listed below.

Professional work

Having the idea and materializing it are two different things. To put it all together would require good hands. It makes sense to hire experienced workers if you want the best results. Never underestimate the power of a significant investment. 

Power of persuading people

The goal of a graphic designer is to influence the emotions of the viewer or reader through the use of colors, fonts, and images. Customers react positively to logos and websites designed by these designers. Red or yellow might be used to create a vibrant environment, whereas pastels such as green or blue might be used to create an enduring atmosphere.

Invent innovative solutions

Whatever tools you use, you won’t be able to accomplish anything if you don’t have any ideas. A graphic designer does not need an idea for a design.

Writers or artists need to have more than just ideas for stories or paintings to make themselves successful. Design development ideas are an integral part of graphic arts education. It helps you stand out from your competitors.

In addition to creating new ideas for your business, graphic designers are responsible for bringing those ideas to life. Graphic designers research the demographics of your target audience. They aim to help you attract and retain clients for your firm by providing the best ideas possible.

Added value

Hire a professional designer versus a fresher to gain a competitive edge. An easily recognizable logo is a must if you want your business to stand out. Create a unique logo that will grab your brand’s audience’s attention. 

Tools for Success

Whether you’re trying to increase product sales or retain employees, graphic design can help you reach your goals. For both print and digital media, graphic designers will develop the best designs to help you reach your goals.

Ensure brand consistency

Consistent brands are more memorable. Make sure your brand is consistent by hiring a graphic designer. 

The professional ensures your logo is visible on both small and large signage. This way, prospective customers can recognize your brand more easily. Potential customers can be attracted to brands that have impressive reputations. 

Affordability

Graphic design can be expensive, one reason businesses consider it best to handle it themselves. The professional you hire will charge you for their work after hiring them. Hiring a professional, however, will ultimately prove to be more economical. You can talk to them about different options to keep your marketing costs down. Additionally, you will not have to spend a dime more than the budget you specify at the start of the project.

Graphic designers from the digital planet

It is not easy to hire a graphic designer. You must go through thorough research and a great deal of shortlisting before reaching any conclusion. You should enlist all possible benefits of hiring a graphic designer. However, if you are still searching to hire a graphic designer UK, you must look up Digital Planet. Digital planet is one of the leading digital marketing agencies in the UK. It consists of highly prolific graphic designers of all time. Thus, do not waste any more time and hire graphic designers now!