Monthly Archives: November 2022

GA4, or Google Analytics 4, is a new-generation analytics platform that can track a WordPress website and all the apps simultaneously. On the contrary, with the old Universal Analytics, you will have to track your website and apps separately.

The announcement of moving from Universal Analytics to GA4 has left everyone stunned. Users are concerned because they need more ideas about the new platform. But looking at the differences between GA4 vs Universal Analytics, you’ll see the new platform is quite advanced.

What Differences Do GA4 And Universal Analytics Have?

Google Analytics 4 is a new analytics platform of Google with a lot of new features that are missing from Google’s old Universal Analytics. The new platform is more customizable and has an entirely new dashboard.

Let’s see some of the significant differences between Google Analytics GA4 vs UA:

Data Model                                              

GA4 and Universal Analytics have significant differences in the data model. Google Analytics 4 has an event-based data model. The events are anything on a website, including website page view, form submission, button clicks, etc.

In contrast to GA4, Universal Analytics has a session-based data model. In this model, everything on a website is interpreted as time. For example, for how much time a visitor is visiting a website.

Tracking Parameter

The tracking parameter is a feature of the analytics platform that shows how many aspects that platform is tracking. Google’s new GA4 platform has an endless amount of tracking parameters.

From user ID to custom metrics and many other complex aspects are tracked by GA4. As a result, it gives a far richer dataset that will immensely help you understand the behavioral pattern of the users.

But Universal Analytics has a limited number of tracking parameters. It can only track 20 parameters per session. So, the data set is quite limiting, making it difficult to understand the website visitors or users better.

Customization

Google Analytics 4 comes with next-level customizability. You can customize the GA4 dashboard to a great level. You can customize the dashboard and choose items that will show up in the main dashboard. But this customization option is not available in Universal Analytics.

Again, the customization of reports is another significant change in GA4. You can customize its report to the next level and use it in any way you want. Because of the built-in report editor feature, you will have an on-site customization option. So you won’t have to export data to any third-party application.

But in the case of Universal Analytics, the reports have minimal customization ability. So, you will have to create manual customizations and use third-party applications like Excel.

Data Limit

The new Google Analytics 4 does not have any data limitations as of yet. It means this analytics platform allows you to collect and process an endless amount of data.

On the contrary, Universal Analytics has minimal data collection and processing ability. With the free version of UA, you can collect and process very limited data.

The Standard UA allows you to collect only 500 hits per session and 200,000 hits per day. Plus, it can process only 10 million hits. This amount of data is very small in number, especially for high-traffic websites.

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Spam Referrals

Spam referrals are an annoying thing for websites. But with Google Analytics 4, there is no chance of spam referrals. Google has used all the Measurement Protocol Hits with a secret key, which will filter out or block all spam referrals. The good part is the users won’t be able to see the secret keys.

In contrast, Universal Analytics, being an old platform, provides much less protection from spam referrals. So, it’s a considerable drawback.

UI User-Friendliness

The user interface of Google Analytics 4 is insanely user-friendly. It’s simple and organized. Besides, the interface is very attractive and pretty fun to use. Because everything is well organized, you will easily find any information or data you are looking for.

But Universal Analytics’ user interface is very cramped with options and features. They need to be appropriately organized. So you will need help understanding the UI correctly. As a result, you might not find necessary data easily or won’t know where to find it.

Integration With Google Products

Google Analytics 4 is well integrated with other google products like Google Ads, BigQuery, etc. As a result, you can import data from those products and analysis them via Google Analytics. For instance, you can pull data from your Google Ads and dice them on GA4. Plus, you can also create a report based on that data.

On the other hand, Universal Analytics is not compatible with other Google products. You certainly can’t import data directly on UA and create a report like GA4.

Frequently Asked Questions     

Is GA4 replacing Universal Analytics?

Yes, Google Analytics is replacing Universal Analytics. From July 2023, the standard UA will stop measuring new hits. So, you must switch to GA4 before that.

How is GA4 better?

GA4 is more advanced in almost every aspect than UA. It has a better user interface, robust measurement features, no data limitation, and overall better compatibility than other analytics platforms like Universal Analytics.

Why should I switch to GA4?

If you are using UA, you must switch to GA4 because GA4 will replace UA. Besides, GA4 is easier to use, more attractive, and allows you to analyze your data in any way you want.

Can you run GA4 and Universal Analytics together?

For now, you can run Google Analytics and Universal Analytics together by dual tagging. It allows you to keep all your UA implementations in place while building up your GA4 implementations.

Wrapping Things Up

After knowing the differences between GA4 Vs Universal Analytics, I’m sure you are fired up about the new GA4 platform. If you want to hire an analytics consultant, you’ll be even happier to know that Digital Planet, a prominent IT solution company is there to help you with a smooth transition from UA to GA4. So, no need to worry at all.

Affiliate marketing is a popular form of digital marketing. And the best part is there are plenty of ways to do affiliate marketing. You can hide your face forever and still earn money every time a sale goes through or generates leads with your affiliate marketing.

Being new to digital marketing, you might wonder how to do affiliate marketing without showing your face. Well, there are several ways for that. In this write-up, I’ll show you some of the best ways to do affiliate marketing where you won’t need to show your face.

What Is Affiliate Marketing?

Affiliate marketing is a mode of advertising where an influencer or marketer earns money by generating leads and traffics for businesses. Influencers post product links on their blogs, websites, or other digital platforms, and businesses pay commissions to the influencers when a purchase is made or a lead is generated.

The giant e-commerce platform Amazon has popularized it through its affiliate marketing program. Each month Amazon spends millions of dollars on affiliate marketing. Bloggers and websites post amazon product links with reviewed posts or discussions.

With Affiliate marketing, e-commerce platforms can reach a wide range of people who purchase after reading reviews or discussions about products. When the visitors click the link, affiliate marketers earn some commissions, around 5 to 10% of the product’s price.

Here are some key takeaways from Affiliate Marketing:

• Businesses pay commissions to affiliate marketers for the traffic and lead they generate.
• Affiliate marketing is a billion-dollar industry.
• This mode of marketing has become possible due to cookies, analytics, and various digital marketing operations.

How Can You Do Affiliate Marketing Without Showing Your Face?

Can you do affiliate marketing without showing your face? Yes, affiliate marketing is done through several channels. Some of them do not require your direct appearance or your face. You can do those affiliate marketing and earn money from the background.

The following affiliate marketing channels won’t require your face:

An Affiliate Website or Blog

An affiliate website or blog is the most effective option if you want to do anonymous affiliate marketing. You can earn full-time from a website or blog within two years with the right strategy and plans. You can earn up to $10,000 monthly without showing your face.

Affiliate marketers post product links with review articles and discussions or blog posts. When visitors or readers click on a link and a sale goes through, the owner of the website or blog will earn some percentage of the sale price.

Websites and blogs also post ads on behalf of businesses and earn money from there. So, the more you have visitors to your website or blog, the more money you will earn. So, you should focus on building up the website or blog with the right content in an organized way.

Email Marketing

Email marketing is another excellent affiliate marketing channel where you are not required to show your face. It’s direct communication with potential customers without revealing your identity. You can send lucrative email copies with product links to potential buyers through affiliate email marketing.

But for that, you need to have a demographically versatile email database where you can send automated emails to attract people to click your links. The good part is you won’t need a website to collect emails. You will find software like Convertkit, where you can create your email list.

With the right email list, you can promote your affiliate links through automated emails to hundreds of thousands of people and directly communicate with them. It can be an excellent option if you’re anonymously interested in automated affiliate marketing.

So, email marketing is a very good option for affiliate marketing without a blog or website.

Phone or SMS Marketing

Affiliate marketers also use phone calls or SMSs as an affiliate marketing tool. The telemarketer was famous long before digital marketing was a thing. Peopled used to call landlines and sell products. But things have changed now.

Affiliate marketers directly call mobile phones and sell products or inform about products and offers. So, if you have a call center and the correct list of potential customers, you can do affiliate marketing through phone calls without showing your face.

Another new channel for affiliate marketing is SMS marketing, where marketers send affiliate links through SMSs. It also does not require you to show your face. Nobody will know who has sent the message. You’ll earn your commission when people click the links and make purchases.

Social Media Influencers

Social media platforms are now the largest platforms to do any marketing. Here you will get real people and have real interaction with them. Many people have grabbed this opportunity and become social media influencers with their personalities. See more about: Importance Of Social Media In Sales And Revenue Increase.

So, if you are not keen on showing your face in front of the camera, you can hire a social media influencer for affiliate marketing. They can share your affiliate links or product links to their profiles and encourage people to purchase.

In exchange, they will charge you a certain amount of money. Sometimes, influencers directly sell products or give reviews as well. It can be a very good affiliate marketing option to grow your business rapidly.

Video Platforms

Video platforms like YouTube and TikTok are very effective affiliate marketing channels. But you might wonder how to use video platforms to do affiliate marketing without showing your face. The trick is simple, make attractive videos where you won’t have to show your face.

In these video descriptions, you can share your affiliate link and urge people to make purchases from the link. If you manage to get a lot of views on your video, the chance of reaching the affiliate link goes higher.

Another way is to use YouTubers and TikTokers to share your affiliate link on their video descriptions, just like social media influencers. They’ll also charge you a certain amount for sharing your links. See the importance of video marketing in your business in detail here.

eBook                                

eBooks have a lot of potential as an affiliate marketing channel but remain underrated. You can share your affiliate links through eBooks without creating websites or blog sites. Plus, no need to show your face at all.

You can be a ghostwriter, creating eBooks on various genres. Through these eBooks, you can share your affiliate links. And when readers click on those links and make purchases, you will keep earning commissions.

After creating eBooks, you can sell them on Amazon at a meager cost or give them out for free on social media platforms. The best part is that some software will help you create eBooks without writing any content.

Podcasting

Audio podcasting can be a great technique to do affiliate marketing without showing face. With podcasting, you can create and distribute audio files to your subscribed users and refer to affiliate links. You can do that in several ways.

You can share product details, review the product, and share the link during your show. Another way is to include the affiliate product link on your website with your podcast. Plus, you can also add the links on your show note when you release different podcast episodes.

So, there are many scopes to do affiliate marketing programs with your audio podcast. You can discuss products, review them, and motivates potential customers to purchase them. Your audiences will love to make purchases when they hear from you.

And the best part is that you won’t have to show your face. Yet, you will earn a certain percentage of commissions from the sales, traffics, and leads you to generate for that business.

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• What Is Transall In Information Technology?
• Brand Marketing VS Content Marketing
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Frequently Asked Questions

Can I do affiliate marketing without posting on social media?

There’re many ways to do affiliate marketing without social media platforms. In reality, most affiliate marketers use websites and blogs to do affiliate marketing. Plus, people also do affiliate marketing in large amounts through video platforms like YouTube and TikTok.

What is the secret to affiliate marketing?

There’s no secret to success in affiliate marketing. You will have to be dedicated and sincere. You need to place the right strategy and plans into place to become a successful affiliate marketer. Plus, you will have to publish quality content for visitors. So, pick up a niche where you have some expertise.

How do I start affiliate marketing without followers?

No problem if you want to start affiliate marketing but have no followers. You can still do affiliate marketing with some proper steps. Using SEO, you can generate organic traffic. Traffic can be bought as well. Besides, you can use email marketing.

Can you be anonymous in affiliate marketing?

You can do affiliate marketing while being anonymous. There are so many ways to do that. You can do email marketing, create your own website or blog to share affiliate links, SMS or phone marketing, and many other ways.

Final Thoughts

Knowing how to do affiliate marketing without showing your face will give you many opportunities to enter this challenging yet exciting sector. This way, you can keep yourself updated about what’s happening in the tech world. Plus, companies like Digital Planet will help you take affiliate marketing to a whole new level.

Many people confuse most marketing terms, including brand marketing and content marketing. What is the crucial difference between these two terms? How are they different, and what are their benefits? This blog will cover brand marketing VS content marketing along with their examples to make it clear. So, let’s get started with their introduction and examples.

What is Brand Marketing?

Brand marketing is the process of the growing relationship between the brand and the consumers. Instead of bringing out the individual product or service on the front, it promotes the brand’s entity as a whole. Brand marketing aims to bring out the unique selling points of the brand’s products so that the consumers become aware of the brand’s value. In other words, brand marketing shapes the brand identity in consumers’ eyes.

The platforms used for product marketing are used for brand marketing as well. Every platform helps the brand reach a diverse target audience. Hence, working as a bridge between your audience and the products or services.

Brand Marketing Examples

Let’s understand brand marketing in a better way via examples.

Nike ‘Just Do It’

Nike did a great brand marketing job by sticking to its tagline,’ Just do it.’ Usually, companies create ads and publish statements to advertise their company, ultimately bringing up new customers. But in the case of Nike, they don’t have to advertise their products, nor do they have to ensure the quality they provide. They brand themselves, so people have something on their minds when they hear Nike. And ultimately, that brand value has driven loyal customers throughout the years.

Apple’s Belief in Its Values

Apple believes in its guiding principles and markets its brand so that people (if not all) at least prefer them for a reason. Through brand marketing, they developed their brand awareness and retained customers. People remember them for a reason.

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Benefits of Brand Marketing

When you do brand marketing, your brand gets recognized, and if you successfully make people remember something about you, your strategy is effective.

Here’re a few of the many benefits that brand marketing comes with.

Recognition: If brand marketing results in the remembrance of your brand’s tagline, logo, and theme by the people. They will return to you for purchase.

Loyal customers: People have recognized your brand and have found your product or service unique/better than the other sellers. They now become your loyal customers who ultimately take your brand to success.

Builds credibility: Whenever we try a new product/service, we think twice before making a purchase. But brand recognition and loyalty build credibility among customers, and they trust you.

What is Content Marketing?

Content marketing refers to creating and posting content to engage potential customers. It involves the creation of relevant content to attract the audience and take them to the ‘call to the action stage. Nothing can engage people for multiple minutes other than engaging content. And there isn’t a single type of visitor coming to your site. People visit to extract useful information, for research purposes, or other purposes.

Content marketing works for companies who want to rank their products/services in Google’s search engine. It may not produce instant results, but it is helpful in the long run. Plus, it’s a one-time effort, and you enjoy the outcomes. It includes both articles and visuals and small and long pieces of articles, videos, and images to engage and maintain an audience.

Content Marketing Examples

The blogs, videos, or posts you interact with on Instagram and Facebook surround content marketing. Let’s get better insight into Content marketing VS Brand marketing via examples.

Spotify wrapped playlist

It is one of the most successful content marketing campaigns. In it, the users of Spotify music get a round of all the music they have listened to the following year. All the songs appear according to their genres, year of release, and the artists’ names on a colorful and attractive theme.

Spotify also creates a playlist containing the songs the user has listened to, and the user can also share that on social media platforms.

Canva’s design school

It adds value to its customer’s experience by teaching them how they can create great images with minimum effort using Canva. Canva suggests related designs and instantly helps the user select the desired design. This is why it has become one of the most popular used apps nowadays.

Benefits of Content Marketing

There’re numerous benefits of content marketing, including the following given below.

Engages audience for a long time: Content marketing helps engage the audience that, ultimately, retains them and compels them to purchase the product/service.

Audience trust: Content posting regularly builds relationships with the audience. You give them information, and based on that information, they make a purchase. And when they get to benefit from that product, they trust you for future purchases.

Generate more leads: good content with a call-to-action line can improve engagement and generate more leads for your brand. Lead generation ultimately leads to more purchases from your brand.

Difference Between Brand Marketing and Content Marketing

Although the two terms seem the same or similar, they are different. Here’re the critical differences between Content Marketing and Brand Marketing:

• Content marketing attracts the audience by providing them with the information they want. In contrast, brand marketing tends to be pushed out to the targeted audience.
• Content marketing involves good engaging content to retain an audience. In comparison, brand marketing helps people understand your brand’s values and create awareness.
• Content marketing can be done via various social platforms. Brand marketing may or may not use all those platforms.
• Content marketing is intended to rank products/services on search engines like Google, while brand marketing acts as a bridge between the consumer and the product.

The Ideal Marketing Strategy

Brand marketing, as well as content marketing, are essential for a company to survive and grow. An ideal marketing strategy would be one having a blend of both. Brand marketing strengthens the brand’s base so engaging content can be created and published. So, the foundation should be strong enough to make the people retain and read what you have as content for them. Also, brand identification and recognition take time, but once you build trust in the audience, they start remembering you and engaging with your content.

Content marketing engages and increases your reach to your targeted audience. It helps generate leads and, ultimately, conversions. So, brand and content marketing go hand in hand for the success of the company in the long run.

Wrap up!

The article covers brand marketing vs. content marketing. Both terms seem similar, but there are differences between the two. Brand marketing revolves around building brand value and creating awareness among the audience. In contrast, content marketing involves publishing content on social platforms to engage and retain an audience. They both have benefits and help build trust among people. Regular content uploads engage the audience for a long. So, an ideal marketing strategy is one having both in it. Because one of them helps build the brand’s value and awareness while the other is needed to communicate/engage with the target audience directly via social media platforms.