Black Friday Marketing Strategy - Top Tips - Digital Planet
Business Marketing on Black Friday - Tips to be successful in this season

Longer nights and shorter days can only mean one thing; The holiday shopping period is starting. This time every year, businesses worldwide will be taking part in one of the most significant retail events of the year – Black Friday and Cyber Monday. 

Black Friday is coming up soon, and it’s the perfect way to increase your sales despite the global pandemic of COVID-19 trying to hold us back. But what are the black friday marketing strategies? Read on to learn more!

What is Black Friday?

Black Friday is an informal name for Friday following the United States Holiday Thanksgiving. For a while now, many stores have used this event to boost sales as many people love to see new and exciting deals all year round, especially since it’s coming up to Christmas soon. Did you know Black Friday is one of the biggest shopping days of the whole year? It’s predicted to be even more significant than ever since the start of the lockdowns.

What is Cyber Monday?

Cyber Monday, also known as Blue Monday, is the marketing term for the Monday after Thanksgiving. Cyber Monday is essentially the Black Friday of online shopping.

Black Friday Marketing Strategies

How can I prepare my business?

Firstly, how does your website look? 

  1. Make sure your website is updated with all the latest news and details about your products – The customers and potential buyers need to be able to see what’s fully on offer before they spend their money.
  2. Do you have an engaging product description? Along with the details, you need to be including words that you think will stand out to your audience and pull them in.
  3. Are your images of the highest quality? A customer can’t see what they could be buying if there’s 1 pixel – Make sure to have invested in good quality photography products to capture your product well in a still image.
  4. Is your website mobile friendly? This can be a make-it or break-it for some potential customers.
  5. Is your page fully functional? Having pages that won’t work properly can make or break it for your sale.

Is your website prepared?

Be prepared to have increased traffic! During this time, many businesses prefer to span their deals over a week instead of just one day, which helps decrease the chances of your website crashing hugely. No website running = no sales.

Are your staff ready? 

Be sure to have a decent amount of staff on hand ready for everything. Most importantly, ensure they’re supported physically and mentally to take on the stress of big events such as Black Friday and Cyber Monday because we’re all humans. Unhappy staff feeling under-appreciated could be your downfall if not taken seriously.

How’s your social media game?

We have an article covering the importance of social media in sales and revenue increase.

Long story short – Social Media will be your godsent during this time. Because everyone is online shopping, using your social media effectively will draw in more people to increase your potential buyers.

Email Marketing

If your social media game isn’t on point, we hope your email marketing game is better. During the run-up to Black Friday, you’re bound to see an increase in email-exclusive deals from all brands.

How can I make mine stand out from the crowd?

Here are a few tips:

  1. Simple and engaging logo – Get potential buyers’ attention when they open the email.
  2. Do you have a sense of FOMO(fear of missing out)? Countdown timers and limited-time codes are key.
  3. Reward and loyalty schemes are great ways to get returning customers.


Social Media is a great free way of promoting your products and your Black Friday Sales, don’t underestimate the power of paid ads. The algorithms on social media platforms now have made it a lot more challenging to get reach on some posts, so unless you have a viral post, it’s hard to get noticed without proper planning and guidance by professionals. 

Here at Digital Planet London, we have created an article giving you strategies to generate quality leads from Facebook for FREE.

I believe, our Black Friday marketing tips you help you increase your sales. Happy marketing!

Need help getting started with any of these ideas? Contact our team at Digital Planet London, and we’ll be happy to help you make the most out of your Black Friday 2022