With this day and age transitioning to almost completely digital, trends are bound to change throughout the year depending on many different variables.
What is interactive content?
Interactive content is any kind of content that is created with the purpose that the audience engages and interacts with the post rather than passively consume it.
2021 will continue to be a year where everyone is glued to their screen and with interactive content being a great form of interaction in a way that makes the audience feel included which unfortunately people may be lacking with this current pandemic.
Using things like quizzes and polls is a great way to collect the audience’s opinion on a variety of different things which can then be utilized to the advantage of the company.
What exactly is a chatbot?
A chatbot is computerized to simulate a human conversation that can be used on websites to answer basic questions that do not need someone behind.
A chatbot’s able to answer several questions at a time whereas a human can only answer one which can be great for businesses growing in 2021.
Another great thing about chatbots is that they’re fully customizable depending on the purpose that it’s intended for.
How can I drive sales and conversions with a chatbot?
- A defined personality – This keeps the audience interested and the content memorable.
- A relevant hook.
- Conversational tone – Too professional and formal may deter people away.
What is Livestream?
A Livestream is real-time footage being broadcasted to an audience as it’s happening.
Programs and apps like Facebook and Instagram have implemented Livestream features which is great to increase interaction and customer relationships. With the pandemic encouraging people to stay at home with minimal physical interaction live streamer is a good form of virtual interaction that is safer for both parties. The growth of social media platforms’ live streams and the online age go hand in hand with digital marketing.
How to drive sales by Livestreaming:
- Streaming hot events and launches – Increased visibility of new and interesting products is bound to stick in the mind of the audience motivating them to do further research and or even purchasing the product.
- Live opportunities such as quizzes and competitions
- Streaming to multiple platforms
- Using pre-event teasers and their notifications
More emphasis on sustainability
What is sustainability?
Sustainability is a balance of natural resources and the avoidance of depletion.
Every year the topic and trend of sustainability are under the radar as people realize the importance in everyday life and products. The mention of sustainability is a great way to capture people’s attention as well as boosting companies’ appeal by coming off as more considerate and globally aware.
What is the importance of sustainability? Sustainability is important right now and in the future, our dedication to this will reflect in the future. Small things and efforts create a bigger picture which helps the world evolve along with the businesses and products created.
What is inclusivity?
Inclusivity is the practice of including everyone and providing equal opportunity. For example, makeup brands now offer a wider variety of shades in foundations to cater to a darker skin audience.
Inclusivity is a hugely hot topic that has increased in popularity especially in 2020 and is predicted to grow in 2021. Emphasizing this and including this in future campaigns is a great way to earn respect and increase visibility.
What are some ways to create a more inclusive environment?
- Creating a safe space for all feedback and communication with colleagues.
- Invest in diversity – Have staff with a variety of different backgrounds and ideas to form together to create an amazing product.
- Remembering at the end of the day we’re all human – Putting yourself in your staff and audiences’ shoes to gain knowledge.
Overall, marketing with a heavy emphasis on the audience’s thoughts and feelings continues to rise in popularity as well as the solidarity on becoming more respected within the community to strengthen business bonds.
Are you interested in learning more about these trends?
Contact Us at Digital Planet London where we are more than happy to help educate and assist you.
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