iT news Archives - Digital Planet

What is click-through-rate?

When carrying out online advertising it is important to understand all the metrics and analytics available. Knowing how successful your advertising campaign is performing is vital to understanding how you can effectively market your product. When presented with a suite of data points however it can be hard to understand what each one means and how to make decisions based on it.

Your platform of choice will offer a number of metrics based on the performance of your advertising. When looking at your metrics, Click-Through-Rate (CTR) is one of the most important stats to consider. CTR measures how many consumers who saw your advertisement decided to click and engage with your product on a deeper level.

When analyzing your CTR there are a number of factors to be aware of so that you can maximize your effectiveness. The average CTR across all industries is around 3% but varies greatly depending on your specific situation.

CTR also depends greatly on where your ad is placed. Display ads are placed on websites and social media platforms and direct the user to take a specific action. These types of ads generally have a lower CTR.

Display ads normally come in a few forms. Banner ads placed on websites are a common form of display advert and are one of the first things a user sees when going to a website. Interstitial ads are displayed for users on their way to their intended page, such as when viewing stories on social media. A more detailed form of advert, rich media ads contains content that users can interact with before being taken to your product.

Search ads are the other type of advert that is used. These adverts are shown to users when they are performing a search. These advertisements appear before the search results are shown to users. These ads have a much higher CTR but are much more selectively shown as they are only displayed in relevant searches.

Achieving a high CTR requires good advertising that users will want to engage with. It’s important to consider keywords, how the ad looks, and where you are placing it. Ad tech companies will also offer a discount on high-quality adverts and having a high CTR will help accomplish this goal.

When analyzing performance metrics, CTR is just one statistic to be aware of. Look at our over post about PPC to understand how you can have an effective marketing strategy.

If you’re wanting to learn more about the digital marketing aspect feel free to contact us here at Digital Planet London where our trained professionals are more than happy to assist you in many areas from email marketing to website design.

+44 (0) 20 8617 9588 ( UK )

Guide to connecting with your audience

Having a connection with your audience is a great way to create loyalty, gain followers, and expand your reach.

Here are some tips and tricks on how to create a positive connection with your audience:

  1. Learn what your audience’s personas – Get to know them by-polls, questionnaires and, the interaction quality. What social media do they use the most? This can help hugely in the promotion stages. What content are they interested in? You can definitely use this knowledge to your advantage.
  2. Talk to them, not at them – The benefit of talking to your audience is that you’ll gain your connection much quicker as well as it being strong too. If you’re just talking at them your audience won’t feel valued and are less likely to engage in future posts. It can be easy to forget that you’re talking to other people but it’s important to push past that mentality as it can become very harmful to your business.
  3.  Use the feedback – It’s easier to get the feedback rather than acting on it and delivering exactly what is being asked. Pay attention to what is being said and create a strategy on how to act upon it.
  4. Be consistent – Use all your platforms effectively by creating quality content that is shared at reasonable times. Having a schedule is not only create in creating a bond with your audience but also it can help yourself and your team out by having deadlines set. Consistency can also reflect very well as a brand and business as it shows professionalism.
  5. Be real – Humanizing your brand can make your audience feel a real connection that robotic and un-aminated text can’t achieve. Personalization is great for customer and audience engagement.

How can I use the feedback effectively? Firstly you need to listen to what is being said. Secondly, you need to collect the data and organize it and decide what will be beneficial to you. Thirdly, be open-minded even if you don’t agree. Fourthly, clarify the answers if you’re unsure. Then you’re able to accept praise and understand your strengths much better. After you’ve absorbed all that information you can go on and use that knowledge to better yourself and the business. 

What is the benefit of using feedback to improve performance? With regular feedback, it increases motivation that can produce great outcomes alongside helping set goals to move towards improvement. Goals can be difficult to set if there’s no clear message and change that is being needed however a huge change isn’t always necessary as sometimes it’s just the smaller things that need tweaking which using feedback can allow you to identify.

How can I make a poll that collects feedback efficiently:

  1. Ask only one question at once – If you’re asking too much it’ll complicate the results you’re getting.
  2. If you’re planning to ask multiple questions be sure to spread them out as doesn’t spam the feed to look like questions only. A mix of content is key.
  3. Don’t be afraid to test your questions – Not every question might get a large response but it’s okay to experiment with what your audience likes to interact with more.

Are you looking for more digital marketing tips and tricks? Digital Planet London, is a digital marketing agency with experience in a wide variety of sectors including lead generation and social media marketing.

Contact us to learn more.

+44 (0) 20 8617 9588 ( UK )

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Components of a good website

Are you interested in learning about what makes a good website? Here is a short guide for you that’ll spark your imagination.


  • Does your website show a clear intent? What is the purpose of the website and what is it trying to achieve? And do you know what your target audience is? Being able to cater your website to your goals and plans is a great start in creating an effective website.


  • Is your website technically correct? Having errors on the technical end is one of the worst things as it shows unprofessionalism. Having a website that loads fast all over the world is great for any website. No popular and top websites have huge amounts of errors remember to keep that in mind.


  • Is your website safe? If Google deems a website safe it’ll display a padlock in the top right of the URL bar and if it doesn’t display it the likelihood of it being unsafe is increased. Having a safe website is immensely important and if the website is unsafe it has a higher chance of getting hacked alongside leaving sensitive information vulnerable.


  • How’s your website design looking? Beauty is in the eye of the beholder but it’s important that your design looks clear and reflects the brand well. The user experience is important and accessibility is vital. Having a nice looking website is one thing but more into the interface is greatly important. If your website is complicated and not easy to navigate the customer/user is more likely to click off. We have experts on user interface here at Digital Planet who more than happy to assist you if you need them.


  • Content that focuses on the customer is very important and you need to remember at the end of the day the customer is the one who makes you money. Using other means such as social media is a great way to create a connection and learn about what your audience requires and are looking for.


  • Is your website mobile-friendly? Everyone these days carries a mobile phone and having your website easily accessible is a great way to cater to all audiences who may not own a computer or laptop. Here at Digital Planet London we also have readily available professionals to help you create a mobile-friendly website.


  • Having an SEO website is arguably the most important thing when planning and creating a website. So, what is SEO? SEO is search engine optimization that is used to increase the quality and quantity of traffic to a website. Here at Digital Planet London we proudly offer a service from experts that’ll guide you through all things SEO.


Are you wanting to learn more about what makes a good website? Contact us here at Digital Planet London where our experts are more than happy to assist and guide you.

+44 (0) 20 8617 9588 ( UK )

Top industries 2021

With 2021 being an uncertain territory like 2020 this article measures the top industries based on growth. These results are in no particular order.


  1. Safety equipment and supplies wholesalers –  The early stages of the pandemic have left many nervous and panic buying which left the local supermarkets out of regular cleaning supplies and masks and even toilet paper. The safety equipment industry has hit an all-time high with many people looking for extra ways to protect themselves during the pandemic.


  1. Online food ordering and delivery in the UK – With everyone being asked to stay at home as much as possible the growth in food ordering sites has increased over double than before the unfortunate event of the pandemic. Ordering food is the easier alternative than opposed to cooking in some cases and working at home presenting pressure to be able to complete enough work in your own space reduces the motivation of home cooking if time isn’t managed properly.


  1. Online greeting card retailers and suppliers – The pandemic have left people stuck at home without much communication and sending a greeting card or a message has become the next best option. Purchasing greeting cards online is arguably much safer than walking into a store during a pandemic.


  1. E-Commerce and online auctions – Online auctions are the safest way to bid on items, properties, and whatnot during the pandemic. In-person auctions have been highly discouraged due to safety concerns and with many platforms that offer online auctions, it makes this a lot easier.


  1. Audiobook publishing – Audiobooks have risen in popularity over the last few years as it provides a great book/reading experience for those who are unable to have the time to read plus it’s a relaxing way to infuse pleasure alongside work if needed.


  1. CRM systems providers – The CRM system providers sell programs and software which is important in creating a management strategy for customer and client interactions as well as sales prospects and with the increase of online businesses and services during 2020 this industry is growing alongside it.


  1. Language learning software developers – Unfortunately, this pandemic has left many without jobs leaving a lot of empty and free time. Learning a new language has become increasingly popular as people are trying to find something productive to learn during their free time as it can relieve some of the stress caused by the events happening around the world. Despite the negatives, this has become a positive for language learning software developers as the need for good and reliable language learning resources has increased.


  1. Respiratory protection equipment – The need for this equipment has risen rapidly during the pandemic as it’s vital in hospitals at the moment as COVID-19 hits very hard on the respiratory system. Unfortunately, if this equipment wasn’t readily available it’ll impact hospitals drastically.


Are you interested in growing your business within the industry? Contact us here at Digital Planet London where we have many years of experience and we’re happy to assist you in helping you grow.

+44 (0) 20 8617 9588 ( UK )

Business tips for beginners

This guide is brought to you by Digital Planet London to give you great tips to help beginners in their business starting adventures. Starting a business especially in 2021 may seem daunting but we have many experts readily available to help you and give the best advice possible.

  1. Know your own limits and your own targets – Remember that your motivation and drive will reflect in your business and if you’re not in the position to put a large amount of energy, time, and dedication into this project then opening a business may not be for you at this time. Not only there are mental limits there are also money limits that need to be accounted for, and will you be in the position to push for this? Opening and starting a business requires you to put yourself out of your comfort zone and if you feel like you aren’t ready for that then you aren’t ready for a business it can seem quite intimidating and challenging if you’re not fully ready for it
  2. Picking the right business industry – You need to research what is good alongside what type of business you want as it may seem good to you but may fail from a business point of view. Think of fresh, new ideas that’ll appeal to the current and modern-day trends.
  3. Know all about your competitors – Researching into who you’re going to be up against is vital as you don’t want to copy another business as it’ll lose its charms however you can use what they didn’t succeed to your advantage as you’ll know what to avoid and what areas need improvement. Use the competition to spark motivation and determination within yourself and your own business.
  4. Believe in yourself – If you don’t believe in what your doing then it’ll reflect and can be very bad especially if you’re trying to encourage an investor, why you may ask? If you don’t believe why should an investor believe? The way you come across is very important in a business.
  5. Plan your success – What are your goals and what is your ideal final destination? Knowing these things will help the process of starting, owning, and running a business much smoother as you have a clear idea of what you want. You will learn more and more as the process goes on but having a base is heavily important as it allows you to move through each step from start to finish clearly.
  6. The operational needs – What do you need? Who are you selling it to and how will it work behind the scenes? Think employers, customer service, media presence, and all of the things behind the scenes that the customer may not visibly see.
  7. Don’t be lazy – It’s way quicker to execute plans as soon as possible rather than delay everything as it shows how eager and motivated you are.
  8. Start small then work your way up – You have to remember that every business has to start somewhere for example Amazon didn’t start out that big and neither can you. When starting small and you see the good results and the increases in areas that matter such as profits and reach then you can consider expanding your business.
  9. Don’t let mistakes put you down – Learn from your mistakes and use them to your advantage because if you fixate on them too much it can bring your motivation and energy levels down which is something you don’t want to do at all.
  10. Be open to learn from others – Alongside learning from your competition and your own business there are many groups that will have people in the same boat as you looking for advice and tips that can help you greatly.
  11. Research potential investors – When you know what an investor is looking for it’s easier to align what you want and what they’re wanting to splash the cash in. There’s a wide range of investors out there so don’t feel discouraged if you can’t find someone who is looking for what you have to offer straight away.
  12. Learn about digital marketing – This day and age is a complete playground for digital marketing and familiarising yourself is a great way to start. With the unfortunate event of the panic, digital marketing has become the new norm for almost everything business and it’s highly recommended by many to invest time, money, and knowledge into it.


If you’re wanting to learn more about the digital marketing aspect feel free to contact us here at Digital Planet London where our trained professionals are more than happy to assist you in many areas from email marketing to website design.

+44 (0) 20 8617 9588 ( UK )

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