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Growing industries after Covid

The Covid-19 pandemic has dominated much of the global economy since March 2020. At first countries played down the severity of the virus and it was thought that most would be able to escape the spread unscathed. One year later we now know how wrong this approach was, and with vaccines now rolling out and hope beginning to return to the world the global economy has shifted on a massive scale.

After a year of lockdowns and social distancing, entire industries have been turned upside in the face of the existential threat. Now as life slowly returns to normal, sectors are beginning to bounce back as consumers explore their returned freedoms. Thanks to a year of savings most customers now have built up savings and extra cash that they feel more comfortable spending.

A recent report from Credit Suisse shows that the number of millionaires globally increased by a factor of ten over the course of the pandemic. With this type of liquidity available to consumers, sectors are sure to be shaken with new cash injections.

Hospitality

Possibly the largest causality of the pandemic, the hospitality sector has been wrecked after being forced to close its doors for much of 2020 and 2021. This effect has led many establishments to closing their doors for good, irreversibly damaging local communities and tourist economies.

Now that lockdowns have been lifted, consumers are more than willing to go out and spend some of their increased capital after a year of being inside. This increased appetite for entertainment in the form of pubs and parties will allow the hospitality industry to get back on its feet after such a disastrous year.

Tech

One sector that saw a huge growth from the pandemic has been technology. With everyone being stuck inside sales of new technology has spiked. This has caused large supply chain issues across the globe with the most acute symptom being the shortage of new games consoles. Even Apple isn’t immune to these effects, with reports of delayed MacBook’s and iPhones due to silicon shortages.

Even with these problems however, the tech industry has been steaming ahead and is consistently reporting record profits and growth. Just recently Microsoft became the second company to hit a $2 trillion dollar evaluation following Apple in 2020. While this kind of success was not entirely dependent on the pandemic, Covid only sped up trends that have long been in action.

Tourism

As the UK government continues to trip over itself with constantly changing rules and restrictions around travelling, the tourism industry is sure to be a boon when international travel is allowed again.

With revellers having access to more cash and reduced opportunities to travel since the pandemic began, a lot of pent-up energy is going to be released. Tourist destinations may be struggling financially, this will change once the pandemic is well and truly finished. When people feel comfortable travelling again, a lot of money will be pushed back into these areas granting them new life.

After such unprecedented times the world has been altered in many ways, some we may not even realise. As life returns to normal now is a great time to begin investing in some of these sectors that will see growth as they return to normal.

Interested in growing your business? Contact us today!

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How to use Instagram to grow your e-commence revenue

Since its purchase by Facebook in 2012, Instagram has grown into a multibillion-dollar company and one of the largest social media platforms on the planet. As Facebook works to make the platform more profitable, new opportunities for e-commerce are arising.

As one of the market leaders in online advertising, Facebook and by extension Instagram has a myriad of options to help you achieve a successful marketing campaign. Being a social media platform, marketing through Instagram provides a personal connection with customers that can help build your brand.

With a wealth of data collection, it’s very easy to fine tune advertisements to reach your desired target audience. By analysing your product and choosing the correct target audience, customers will be much more likely to click on your ad. Thanks to the personal data Instagram has about users it’s possible to accurately fine tune advert targeting and find customers who are most likely to engage with your product.

Instagram makes it easy to begin advertising. It’s possible to promote your posts with a tap of your finger and begin sharing your product with potential customers. By promoting your posts, it makes it easier for users to find you in the future and engage with your social channels.

This has multiple positive effects if carried correctly. By having a strong Instagram profile, customers are given more confidence in your brand and are more likely to engage. Having an interesting profile will also make users more likely to follow your profile. Follows are great for your platform as this then allows you to advertise for free right in your customers social feeds. When releasing new products or announcing new ideas this type of personal connection is invaluable.

Budgeting is also made easy through the Instagram app. By selecting a budget and duration, it’s possible to fine tune how many impressions your ads will get. While the number of impressions is not guaranteed, this number is still useful for judging how engaged customers are.

Using Instagram metrics, it’s easy to see how effective your adverts have been. It’s possible to deeply understand your ad performance. Comparing this with your sales data is also a good idea as it’s possible to see how well your ad’s performance translates into sales. By analysing this data over time, you can learn and improve your advertising over time to maximise sales.

Thanks to Instagram and Facebooks interconnection, it’s easy to translate adverts from one platform to the other. This allows you to maximise your advertising effectiveness and see how your brand performs across a range of demographics and user types.

Here at Digital Planet London, our professionals offer Instagram advertising services with all the latest tips and tricks alongside top-of-the-range support.

Interested in boosting your social media effectiveness? Contact us today.

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What is click-through-rate?

When carrying out online advertising it is important to understand all the metrics and analytics available. Knowing how successful your advertising campaign is performing is vital to understanding how you can effectively market your product. When presented with a suite of data points however it can be hard to understand what each one means and how to make decisions based on it.

Your platform of choice will offer a number of metrics based on the performance of your advertising. When looking at your metrics, Click-Through-Rate (CTR) is one of the most important stats to consider. CTR measures how many consumers who saw your advertisement decided to click and engage with your product on a deeper level.

When analyzing your CTR there are a number of factors to be aware of so that you can maximize your effectiveness. The average CTR across all industries is around 3% but varies greatly depending on your specific situation.

CTR also depends greatly on where your ad is placed. Display ads are placed on websites and social media platforms and direct the user to take a specific action. These types of ads generally have a lower CTR.

Display ads normally come in a few forms. Banner ads placed on websites are a common form of display advert and are one of the first things a user sees when going to a website. Interstitial ads are displayed for users on their way to their intended page, such as when viewing stories on social media. A more detailed form of advert, rich media ads contains content that users can interact with before being taken to your product.

Search ads are the other type of advert that is used. These adverts are shown to users when they are performing a search. These advertisements appear before the search results are shown to users. These ads have a much higher CTR but are much more selectively shown as they are only displayed in relevant searches.

Achieving a high CTR requires good advertising that users will want to engage with. It’s important to consider keywords, how the ad looks, and where you are placing it. Ad tech companies will also offer a discount on high-quality adverts and having a high CTR will help accomplish this goal.

When analyzing performance metrics, CTR is just one statistic to be aware of. Look at our over post about PPC to understand how you can have an effective marketing strategy.

If you’re wanting to learn more about the digital marketing aspect feel free to contact us here at Digital Planet London where our trained professionals are more than happy to assist you in many areas from email marketing to website design.

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Components of a good website

Are you interested in learning about what makes a good website? Here is a short guide for you that’ll spark your imagination.

 

  • Does your website show a clear intent? What is the purpose of the website and what is it trying to achieve? And do you know what your target audience is? Being able to cater your website to your goals and plans is a great start in creating an effective website.

 

  • Is your website technically correct? Having errors on the technical end is one of the worst things as it shows unprofessionalism. Having a website that loads fast all over the world is great for any website. No popular and top websites have huge amounts of errors remember to keep that in mind.

 

  • Is your website safe? If Google deems a website safe it’ll display a padlock in the top right of the URL bar and if it doesn’t display it the likelihood of it being unsafe is increased. Having a safe website is immensely important and if the website is unsafe it has a higher chance of getting hacked alongside leaving sensitive information vulnerable.

 

  • How’s your website design looking? Beauty is in the eye of the beholder but it’s important that your design looks clear and reflects the brand well. The user experience is important and accessibility is vital. Having a nice looking website is one thing but more into the interface is greatly important. If your website is complicated and not easy to navigate the customer/user is more likely to click off. We have experts on user interface here at Digital Planet who more than happy to assist you if you need them.

 

  • Content that focuses on the customer is very important and you need to remember at the end of the day the customer is the one who makes you money. Using other means such as social media is a great way to create a connection and learn about what your audience requires and are looking for.

 

  • Is your website mobile-friendly? Everyone these days carries a mobile phone and having your website easily accessible is a great way to cater to all audiences who may not own a computer or laptop. Here at Digital Planet London we also have readily available professionals to help you create a mobile-friendly website.

 

  • Having an SEO website is arguably the most important thing when planning and creating a website. So, what is SEO? SEO is search engine optimization that is used to increase the quality and quantity of traffic to a website. Here at Digital Planet London we proudly offer a service from experts that’ll guide you through all things SEO.

 

Are you wanting to learn more about what makes a good website? Contact us here at Digital Planet London where our experts are more than happy to assist and guide you.

 

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

Top industries 2021

With 2021 being an uncertain territory like 2020 this article measures the top industries based on growth. These results are in no particular order.

 

  1. Safety equipment and supplies wholesalers –  The early stages of the pandemic have left many nervous and panic buying which left the local supermarkets out of regular cleaning supplies and masks and even toilet paper. The safety equipment industry has hit an all-time high with many people looking for extra ways to protect themselves during the pandemic.

 

  1. Online food ordering and delivery in the UK – With everyone being asked to stay at home as much as possible the growth in food ordering sites has increased over double than before the unfortunate event of the pandemic. Ordering food is the easier alternative than opposed to cooking in some cases and working at home presenting pressure to be able to complete enough work in your own space reduces the motivation of home cooking if time isn’t managed properly.

 

  1. Online greeting card retailers and suppliers – The pandemic have left people stuck at home without much communication and sending a greeting card or a message has become the next best option. Purchasing greeting cards online is arguably much safer than walking into a store during a pandemic.

 

  1. E-Commerce and online auctions – Online auctions are the safest way to bid on items, properties, and whatnot during the pandemic. In-person auctions have been highly discouraged due to safety concerns and with many platforms that offer online auctions, it makes this a lot easier.

 

  1. Audiobook publishing – Audiobooks have risen in popularity over the last few years as it provides a great book/reading experience for those who are unable to have the time to read plus it’s a relaxing way to infuse pleasure alongside work if needed.

 

  1. CRM systems providers – The CRM system providers sell programs and software which is important in creating a management strategy for customer and client interactions as well as sales prospects and with the increase of online businesses and services during 2020 this industry is growing alongside it.

 

  1. Language learning software developers – Unfortunately, this pandemic has left many without jobs leaving a lot of empty and free time. Learning a new language has become increasingly popular as people are trying to find something productive to learn during their free time as it can relieve some of the stress caused by the events happening around the world. Despite the negatives, this has become a positive for language learning software developers as the need for good and reliable language learning resources has increased.

 

  1. Respiratory protection equipment – The need for this equipment has risen rapidly during the pandemic as it’s vital in hospitals at the moment as COVID-19 hits very hard on the respiratory system. Unfortunately, if this equipment wasn’t readily available it’ll impact hospitals drastically.

 

Are you interested in growing your business within the industry? Contact us here at Digital Planet London where we have many years of experience and we’re happy to assist you in helping you grow.

 

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )