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Ways to improve your feedback process

When managing a business, it’s important not to underestimate the importance of giving your employees good feedback. By giving feedback that workers can really use, their productivity will be greatly improved. You will also begin fostering loyal, happy workers that will stay with you for years to come.

But what makes good feedback? There are a few key components to giving feedback that can really make the difference and help your employees reach their true potential. The exact feedback given will depend on the type of work they do and your company goals, but there are a few rules that are worth sticking with to get the most out of your workers.

Actionable Goals

When giving feedback it’s easy to fall into the trap of making broad sweeping statements about what workers can do better. However, this can be confusing for employees who may not fully grasp what it is you’re trying to get across. Vague statements like “We think X could be better” or “Try working on Y a bit” leave a lot of room for misunderstanding and confusion.

Instead, it’s better to give direct feedback that is based on specific goals and targets. Think about what exactly it is that you wish your employee to do and put that into words. This makes it a lot easier for employees to understand what it is you want and how they might go about getting it.

Specific Feedback

Talking about previously done work is also an important part of letting employees know how well they have been doing. This is perhaps one of the most important parts as it allows workers to know if what they have been doing is working well or not. It can also be a touchy subject for some and it’s important to consider how everyone is feeling about the subject.

Again, it’s important to give direct feedback about specific subjects rather than broad statements. Rather than saying “X was good” instead give specific reasons as to why it was good and what you liked. This will help employees to realise what worked and what didn’t. The same goes for giving negative feedback, rather than saying you didn’t like something give the specific reasons as to why and how you think they could be improved.

Be compassionate

Giving feedback can be a stressful and emotional time for everyone involved. It’s important to remember that your workers are people and not robots. When giving any form of feedback it’s vital that you approach the situation with care so as not to hurt your employees’ feelings as this could cause larger issues down the road.

Being able to provide your workers with valuable feedback is a great way to improve the productivity of your business and build a friendly workplace environment. Here at Digital Planet, we can help you figure out how best to work with your workers. Contact us today and learn about all the ways that we can help you!


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Ways to improve your online presence!

Now more than ever having an online presence is vital to securing customers and pushing a successful product. As more of our life’s are increasingly spent online, having a strong online brand that customers can recognise and flock too is an important step to running a successful business.

Depending on your industry it’s possible to achieve a good online presence in a number of different ways. Reaching customers where they are is a necessary part of building your online brand and can greatly increase how successful your product is.

Online Advertising

Possibly the easiest way to reach customers is through online advertising. By paying for adverts you’re guaranteed to get eyes on your product. Online advertising can take a number of forms, from being placed in a a user’s social media feed to banner ads across websites.

Thanks to online tracking, it’s possible to accurately choose specific users that are likely to engage with your product. These types of adverts mostly come through social media and appear in users feeds or while browsing other parts of the app. By being placed in a user’s social feed, your brand can feel more personal and build a stronger connection than other forms of advertisements.

It’s important to take advantage of the specific niche of an advertisement. Banner ads for instance are much broader and greet a range of users when they visit a site. Because of this it’s a great idea to tailor your advertisement to the specific website it’s being placed on to try and capture their type of audience.

Social Media

Using social media is a vital part of any brands marketing strategy. Having the potential to reach millions of users without needing to spend money on expensive advertising is an amazing opportunity for companies attempting to improve your online presence.

However, this doesn’t come without its own pitfalls. While it can seem easy to routinely schedule posts that advertise your brand and promote products this approach rarely works as expected. Users can become board and irritated with companies that post ad nauseam and this can in fact damage your brand.

When planning a social media strategy, it’s important to have a clear identity in mind for your product. By building around an identity, users are more likely to engage with your product. Excellent brand identities can even cause users to share your posts of their own volition, thereby improving your online presence even more.

Influencer Marketing

The social magnitude that was once unique to celebrities has now been democratised thanks to the power of the internet and social media. Now anyone with an iPhone can become an overnight sensation and build a large following. When building your online presence, taking advantage of someone else’s brand can help build your image and gain you loyal followers.

Building relationships with influencers can be a rewarding experiment that can guarantee customers gain knowledge and understanding of your product. By advertising through influencers, it’s possible to give customers a much deeper and more personal look at your product that can lead to an increase in sales.

Coming out of the pandemic it’s more important than ever to have a strong online brand presence. Here at Digital Planet, we offer a variety of services that can help you build your brand. Contact us today to learn how we can help you!


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How the pandemic is changing marketing trends

As global economies begin to realign after feeling the effects of the pandemic, marketing trends are changing to follow new customer trends. As global supply chain issues rock the developed world in the wake of increased consumer demand, marketing has changed to keep up.

As life returns to normal, consumers are looking for opportunities to spend their increased savings after a year of felling trapped. Leveraging this new demand can be an exciting opportunity for your product to grow and reach new customers.

For those willing to make use of humour, making people feel good about returning to life and about the opportunities ahead is a great way to get customers to begin engaging with your product.

It’s all important to reach customers where they are. After a year of staring at laptop screens trapped inside, people will be spending a lot of time out enjoying their new levels of freedom.

Physical advertising can be an easy way to get eyes on your ads, consistently and repetitively. Customers will also respect physical ads to a greater degree and an increased level of respect for the brand is gained when your product exists in reality rather than in a digital space such as through social media.

It’s also important to consider new ways in which your product can be used to accommodate the new normal. Leveraging customers new sense of freedom and hope is an excellent way to inscribe a good feeling in potential customers about your product and increase sales.

When selling a product, it’s also important to consider all aspects of your business. Consumers have a much greater interest in a brands moral standing, and this can affect their purchasing decisions.

Showing customers how your company holds true to a moral compass will increase your sales over time as customers will want to know that their spending decisions align with their own morals.

As the pandemic continues to affect global trends and alter economies of countries both large and small. Unexpected changes can come from anywhere and it’s vital to be read for them.

An uncertain future looms large and opportunities are abound. Website development, lead generation, SEO, and social media marketing are just some of the services that our trusted team can provide. Don’t hesitate to contact!


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Technologies to look out for

As we enter into a new decade on the tail-end of a global pandemic, new technologies across the globe are beginning to emerge and take society in new exciting directions. With the invention of the smartphone over a decade ago it’s hard to imagine life without them. Now as we look to the future, new inventions promise to change the way we interact with our world once more.

The past few years have seen the rise of VR. With the incredibly popular Oculus Quest 2 releasing at the beginning of the year it’s never been easier to use this fascinating technology. With little competition in the space, it’s no surprise there are rumours aplenty regarding a possible Apple rival.

AR is nothing new, pop-culture has long given us glimpses at what this technology might look like and now it seems that future may be near. With plenty of rumours circling about the next category defining product from Apple and Google Glass gaining strength in the enterprise sector, AR is sure to be a sector worth keeping an eye on.

While the world recovers from the effects of the Covid-19 pandemic, great leaps are being made in medical science. Great leaps in engineering always come in times of need. Bioengineering is no different. The production of multiple vaccines in a year is an impressive feat, and the mRNA vaccines were developed much faster than in previous virus breakouts.

Looking to the future this technology is bound to have far reaching consequences. Moderna, one of the leading Covid-19 vaccine suppliers, is trialling mRNA vaccines for use against HIV. Researchers hope that with the use of this process, issues that have persisted for years can finally be fought.  

Building from this, Moderna has also begun human trials for a flu vaccine using the same mRNA technology. The research behind this has existed for around 20 years, but now with such a pressing need it has finally found a use. As more researchers look into this process the future of medical science is an exciting one.

Every year more countries dedicate themselves to an electric vehicle future. Just recently the UK announced that they would ban the sale of new non-electric vehicles beginning in 2030. Car manufacturers across the globe are reacting to new strict guidelines as more and more transition to fully electric product line-ups.

With this type of cutting-edge research and investment taking place, companies involved in all steps of the supply chain are seeing a marked increase in growth. From battery manufacturers to resource miners, EV’s are causing a huge increase in demand across sectors.

Thanks to this increased research into EV’s, even transportation that was once thought impossible is now becoming a reality. Green Goblin esque hoverboards and flying cars are now a part of our reality and moving into the commercial sector.

Technology never stops innovating, and with more appetite than ever before the next decade will see some amazing inventions. Not sure what to focus on? Here at digital planet we can help you get organised and ready for our new futuristic landscape.

Interested in growing your business? Contact us today!


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How the iOS update affects Facebook advertising

With the release of iOS 14.5, Apple turned on their controversial privacy tracking feature. This feature allows users to protect their privacy and block their iPhones unique advertising identifier from being tracked across apps. When this feature was first announced it sent ripples through the advertising industry as this could monumentally change how the industry acts.

The system works by presenting users with a pop-up box asking for their permission to allow the app to track them. Given two options “Allow” and “Ask Not to Track” it seems obvious which option most users will pick. Since the update was released a month ago data analysts have reported that only 12% of users have allowed apps to track them.

Since their inception 14 years ago, smartphones have increasingly become our main computing device. Now in 2021, 52% of web browsing is done through a smartphone or tablet. iOS devices make up 50.4% of the UK smartphone market and those Apple’s privacy feature is going to have some effects on advertising.

Because of these changes it is now harder to target specific users with ads. If a user asks an app not to track them then the iPhone will block that app from being able to access the devices IDFA. This makes it harder to gain information about users and their browsing habits. This means that adverts will be less specialised for users and they are less likely to click on adverts that they find appealing.

While this change does make it harder to track users through smartphone apps, it’s not impossible. Since most users will have some form of social media account it is still possible to link them to an advertising profile when they inevitably use a desktop browser. Since Facebook and Google have such a strong hold on advertising technology, they will still be able to effectively advertise products for those using their services.

A core part of Apple’s identity is that of protecting their user’s privacy and so this is likely not their last attempt at protecting users. Where they go next remains to be seen and in response to Apple’s privacy feature, Google have also announced an upcoming feature for Android that mirrors iOS.

Google is also making changes to how cookies work in their Chrome browser. Moving to a FLoC system in the world’s most popular browser is bound to have ramifications. Google is also the market leader in advertising and so it is in their best interests to ensure this change goes smoothly.

As the battle for privacy rages on, changes are in store for a variety of sectors. Governments are also beginning to lockdown on large tech companies with mounting anti-trust lawsuits in both the EU and US. With all this in mind it’s only a matter of time before something big changes.

Looking for more in-detailed tips and advice? Contact our professionals at Digital Planet London where we’re more than happy to help you create a portfolio that represents you and your work.


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