An inbound lead is a business marketing strategy where the buyer is drawn to the seller through attractive campaigns and website content. Companies use marketing strategies where they attract potential buyers. Once the buyer shows interest, contact is made with the lead to turn the potential buyer into a real-time buyer/client. But How Quickly Should You Contact Inbound Leads? Read on!
Often sellers are lost in the lead follow-up time, which causes them to lose a potential sale. They are often confused as to how quickly they should contact inbound leads. When responding to inbound leads, we have to find the perfect fit; not too early and not too late, the time needs to be just right. The timing of when you should contact inbound leads is crucial because it ensures you have the maximum response rate from your buyers. You cannot simply respond to the client at your discretion, but a statistically proven timeslot ensures a high response rate from the clients.
According to a Harvard Business Review study, the optimal lead response time for determining how quickly a business should contact inbound leads is 5 minutes. According to the study, it was found that a company was 21x more likely to get a fruitful response from their inbound lead if they made contact within 5 minutes or less.
When should you NOT contact your inbound leads?
Making your inbound lead wait too long will most likely result in losing buyers. The reason is that the longer you wait, the more likely you are to lose the interest of a buyer. It is essential to make contact when you are still relevant in the potential buyer’s mind. Quality of content and timing are two crucial components of ensuring a successful inbound lead.
How long does it take for the inbound lead to contact the company back?
Inbound lead response time may take a little longer to bear fruit after your first call. You must remain in contact with the lead via email to ensure they are well versed in the quality of the product and its benefits. Lead follow-ups are essential to ensure you do not lose your lead.
It is important not to overthink when you should contact inbound leads. Our suggestion would be to make sure that you are not too late in contacting the lead, and even if you are late, you must still make contact with the lead. To skip contacting the lead would be a lost opportunity for the company. If the lead is interested in the content provided by your business, then it is very likely that they will continue to be interested in buying from the business. As a business, you must not let leads slip away from you and should continuously strive to make contact.
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What is the process of contacting an inbound lead?
When contacting an inbound lead, you must have your due research done to contact them. Since it is clear, as per research, that inbound leads show the best results when contacted within 5 minutes of getting the lead, it is required that research is prepared within that time before you begin your communication with the lead.
To be done with the research on time, your business or your company will need a standardized process that helps them do quick research and make contact. Although companies might prefer different steps for their standardized process, some basic steps might prove fruitful.
Step 1: Notification is sent for a lead
Step 2: A sales representative is assigned the lead
Step 3: A quick research on the lead is conducted and forwarded to the sales representative
Step 4: The sales representative gets in contact with the lead
Now you know How Quickly Should You Contact Inbound Leads. If you have any questions or queries, please comment below or contact us!