Hiring Digital Marketing Assistant - Digital Planet
Digital Marketing Assistant

Job Role: Digital Marketing Assistant 

Location: London / Virtual  

Salary: Up to £20k 

Mode: Full-time / Part-time 

The Company: Digital Planet 360’s digital marketing agency  

The Digital Marketing Assistant will work with the digital marketing team to drive high-quality traffic to the company website through SEO, PPC, and Social media channels to generate high conversion rates and quality leads. The Digital Marketing Assistant will have an excellent digital marketing background with knowledge of SEO, understanding of PPC, excellent copywriting skills, and CMS experience. 

Primary responsibilities: 

  • Work with the marketing team to develop and implement SEO and PPC strategies  
  • Optimize Ad Campaigns and website pages to increase conversation rate and reduce cost per conversion 
  • Produce new Ad campaigns in line with the product launch plan 
  • Monitor Ad campaign results and proactively make strategic PPC campaign recommendations  
  • Co-ordinate link building strategies  
  • Assist with the monitoring of budgets and adjusting bids  
  • Weekly review of negative keywords  
  • Conduct keyword research and selection for PPC and SEO projects  
  • Continually work on Search Engine Optimization of the website, identifying existing content and product pages with low-quality traffic, reviewing and optimizing to increase ranking within SERPs  
  • Work with the Technical Content Writer to ensure content is SEO friendly before publishing  
  • Monitor and analyze the success of content and conversion rates, reporting back to the broader marketing team with suggestions in the future  
  • Increase engagement and brand awareness through regular scheduled social media posts. Secondary responsibilities:  
  • Innovate and present new marketing platforms and strategies  
  • Stay up to date with the latest trends and changes within PPC and SEO  
  • Assist with updating the website as and when required 

Person Specification and experiences: 

  • A degree in marketing or experience working in a digital marketing area 
  • Must have some knowledge of Google Ads, Facebook ads campaigns Bing Ads, Email Marketing, and Search Engine Optimization  
  • Knowledge of analyzing data through platforms such as Google Analytics and any other platform  
  • In-depth knowledge of marketing techniques and databases. 
  • Proficient in MS Office and marketing software 
  • Strong copywriting, communication, organizational, and analytical skills