Marketing Archives - Digital Planet

Creating a digital marketing portfolio

Are you looking to learn how to make a great portfolio to display all your skills and passion? This article will give you all the tips and tricks for creating an inspiring digital marketing portfolio.

  1. Be thoughtful in deciding what content you want to display – Refrain from putting every single piece you’ve created into one document as it can shadow pieces that really show your talent. Take some time to pick out some pieces that you feel really display your skills and passion. Pick something that reflects your progress from the start to your current position.
  2. Use only your strongest pieces
  3. Show your creative and unique work to make your portfolio stand out.
  4. Show a variety.
  5. Go for quality of content, not quantity – Too much will be overkill but too little will show that you aren’t that experienced or that you’re lacking drive and passion which is something you definitely don’t want to be displaying.
  6. Physical or online? When creating a portfolio some people and places might ask for a physical one as well so be prepared for that however an online portfolio is a great start and many accept solely digital ones anyway.
  7. High quality and high-resolution content is your best friend. If the viewer can’t see that content properly and the way it was meant to be displayed how can they understand the meanings and everything behind it? 
  8. Keep it current – Updated content that stays connected to the current time.
  9. Make it flow – When it all flows it looks crisp and is more appealing to the eye. If it looks too jumbled it may put people off wanting to learn more.
  10. Keep your content interesting.
  11. Displaying non-client work is good too! Showing your extended passion through side jobs and side pieces is a great addition to your portfolio.
  12. Don’t be afraid to ask others for their opinions on what you have on your portfolio as another eye can see what your own eyes are blind to.
  13. Don’t be scared to review, edit and try again. Rome wasn’t built in a day and neither will your portfolio, and a great one will take time and a lot of understanding.

Looking for more in-detailed tips and advice? Contact our professionals at Digital Planet London where we’re more than happy to help you create a portfolio that represents you and your work.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )

What is Pay-Per-Click?

PPC is also known as pay-per-click.

Pay-Per-Click is a marketing technique that essentially that drives traffic and creates a small income.

PPC is used on practically every browser and can also be implemented on sites. Social networking sites such as Facebook, Twitter, and Instagram have also implemented this marketing technique to increase traffic onto certain websites, pages, and links. 

“Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site”

“Pay-per-click, along with cost per impression (CPM) and cost per order, are used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running advertisement campaigns as low as possible while retaining set goals. In Cost Per Thousand Impressions (CPM), the advertiser only pays for every 1000 impressions of the ad. Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest; if the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click-through rates and the resulting total pay-per-click cost.”

There are a lot of technicalities with PPC and how it’s all calculated but it’s a proven solid marketing technique that more and more companies and businesses are investing in.

Some services offer a flat PPC rate when others offer different levels depending on your circumstances, budget, and business type.

Here at Digital Planet London, our professionals offer a PPC service with all the latest tips and tricks alongside top-of-the-range support.

Interested in boosting your PPC effectiveness? Contact us today.

hello@digital-planet.co.uk

+44 (0) 20 8617 9588 ( UK )

+1 347 781 4934 ( USA )

+880 1712646776 ( BD )