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What is Pay-Per-Click?

PPC is also known as pay-per-click.

Pay-Per-Click is a marketing technique that essentially that drives traffic and creates a small income.

PPC is used on practically every browser and can also be implemented on sites. Social networking sites such as Facebook, Twitter, and Instagram have also implemented this marketing technique to increase traffic onto certain websites, pages, and links. 

“Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list that has been added in different ad groups, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to, above, or beneath organic results on search engine results pages, or anywhere a web developer chooses on a content site”

“Pay-per-click, along with cost per impression (CPM) and cost per order, are used to assess the cost-effectiveness and profitability of internet marketing and drive the cost of running advertisement campaigns as low as possible while retaining set goals. In Cost Per Thousand Impressions (CPM), the advertiser only pays for every 1000 impressions of the ad. Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest; if the main purpose of an ad is to generate a click, or more specifically drive traffic to a destination, then pay-per-click is the preferred metric. The quality and placement of the advertisement will affect click-through rates and the resulting total pay-per-click cost.”

There are a lot of technicalities with PPC and how it’s all calculated but it’s a proven solid marketing technique that more and more companies and businesses are investing in.

Some services offer a flat PPC rate when others offer different levels depending on your circumstances, budget, and business type.

Here at Digital Planet London, our professionals offer a PPC service with all the latest tips and tricks alongside top-of-the-range support.

Interested in boosting your PPC effectiveness? Contact us today.

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