What is video marketing?
Video marketing essentially integrates video content into your marketing campaign to build rapport and promote your brand and services.
In this article, I’ll break down how you can use video marketing to your advantage.
Why Choose Video Marketing?
It’s much easier to digest than an overabundance of text and factual information. Did you know the world reportedly watches around 1 billion hours of YouTube per day? The numbers increase daily, proving that people would rather watch something than reading something.
Video is an engaging and easily accessible format that can be shared across multiple platforms. Videos are generally quite easy to make and can be viewed by anyone with internet access, which is quite a few people today.
Making a professional video can take time; however, it’s achievable in less than an hour, depending on how long you want it to be.
Types of Video Marketing
- Product reviews
- Live video
What is an explainer?
An explainer is a video created to educate you and can include instructions on how to use the product and or service.
More about interviews
The purpose of the interview is to include a special guest potentially and encourage a conversation. You can also use this audio in a podcast.
Show off your product and provide a demo, so your potential buyers and audience know how to use it. Finding a brand ambassador that will review your product in return for the product for free is a great marketing technique to increase exposure and create more engagement.
Nowadays, live video has become very popular as it’s a way to have real-time interaction where you can become personal with your audience.
Do I need Video Marketing?
The short answer is yes.
97% of marketers claim that videos help customers understand products – Hubspot
There are a lot of choices out there with different products, and it’s fierce competition to try and stand out – With a video, it becomes much easier to gain attention and provide an in-depth look at the product and or service.
Video Marketing and Search Engine Optimization
SEO can be amazing for you if your videos are properly formatted and edited. Search engines see videos as high-quality content that boosts your visibility hugely.
Over 80% of all traffic will consist of video by 2021 – Cisco
81 % of businesses are now using video for marketing – Hubspot
With a video, you can convey any message and entertain and engage with an audience, with is amazing for business growth and sustainability. There are many ways to spice up your video, including different fonts, themes, and even art styles.
Facebook and Instagram have live features that are great to utilize if you’re in the digital marketing business. Face-to-face interaction is an excellent way to create rapport and build brand trust. Instagram and Facebook also have stories that are up for 24 hours which can be a way for real-time feeling updates and news.
Using Video Marketing to boost conversions
90% of consumers claim a video will help them make a purchasing decision – Social Media Today
People who aren’t big readers are where the importance of Video Marketing comes in. Many people are working in front of their computers all day, and they don’t want to have to read huge paragraphs about products. They’d much rather watch a short and sweet video getting to the point much quicker.
Wyzowl claims that 74% of people who get to see the service and or product in action will buy it.
Video Marketing tips
So, how can I optimize my video and keep it engaging?
How long should my video be?
- Instagram – 30 seconds.
- Twitter – 45 seconds.
- FaceBook – 1 minute.
- YouTube – 2 minutes.
Not too long but not too short, making sure you’re getting vital information to make you stand out from the competition.
Don’t forget to make sure your video is friendly on all platforms and that if your video is on the landing page that it’s muted at first because you don’t want to scare people away with the loudness.
You can’t also forget to include your call to action and your video to boost conversions and increase business performance.
It would help if you competed with the competitors. Otherwise, you’d fall behind drastically.
In an online world of being hidden behind the screen, people crave a sense of personality and a connection. Videos can be fun to include others and create valuable information that will stick with them.
Do you require more assistance or want to learn more about the importance of Video Marketing?
Contact us here at Digital Planet London.
+44 (0) 20 8617 9588